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First, some facts. Of the Business Administration - Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 63 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 51%, Business Administration - Marketing graduates have a much lower likelihood (-16%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Administration - Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 0% We think this person has NOT gone into a career related to their degree.
DEGREE INFOGraduated in 2023 from Marist College with a Bachelor's degree in Business Administration - Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONAudit Staff Accountant UHY LLP, Certified Public Accountants Jun 2023 - Jun 2024 Audit Senior Staff Accountant UHY LLP, Certified Public Accountants Jun 2024 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Business Administration - MBAUniversity at Buffalo 2024 - 2025 ABOUTAn insightful and ambitious young professional with a diverse educational background in the fields of Health Science, Marketing and Accounting. I thrive off my passion for people both in the work I do as an Auditor as well as through my everyday activities. Completed my BS in Business Administration with a concentration in Marketing and a minor in Accounting. Pursuing a Masters in Business Administration beginning January 2024. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Based on the analysis of LinkedIn profiles for graduates with a degree in Business Administration - Marketing, it becomes clear that many individuals have ventured into a variety of job roles. The most common types of jobs among these graduates include positions like Assistant Manager, Customer Service Representative, Marketing Intern, and even more specialized roles such as Marketing Associate or Brand Manager. Many graduates have taken on roles in operations and management that prioritize general business skills over specific marketing expertise. Positions like Inventory Clerk, Operations Manager, and even Analyst roles frequently emerged, focusing more on administration and technical skills rather than directly applying marketing knowledge.
As for relevance to their educational background in Business Administration - Marketing, the overall trend appears to be a mixed bag. While some roles, like Marketing Manager or Social Media Manager, directly leverage the principles taught in their degree programs, numerous others do not reflect substantial marketing application. Positions such as Certified Nursing Assistant or CNC Lathe Operator, for instance, show a stark disconnect. Even roles labeled as "marketing" often delve more into broad operations or customer service, highlighting a gap in applying the specific marketing techniques learned during their studies. Overall, while there are definitely pathways where graduates apply their marketing expertise, a significant number of roles seem to stray from the core skill sets emphasized in their degree program, suggesting a potential disconnect or diversification in career trajectories post-graduation.
Here is a visual representation of the most common words in job titles for Business Administration - Marketing graduates:
When looking at the career trajectories of graduates with a degree in Business Administration - Marketing, there’s quite a varied picture presented. At their start, many of these recent graduates could be seen taking on roles that might not seem directly tied to marketing, like merchandising internships or entry-level positions in customer service. For example, the 2022 graduate from Dordt University started as a Merchandising Intern and then moved into roles as an Inventory Clerk and Analyst. This reflects a common strategy of gaining experience and insights into how products and inventory systems work while still aiming toward marketing-related careers.
Five or ten years down the line, it appears that a good number of these graduates stick with marketing-related roles, often climbing the ladder. Many who started with more generic positions slowly shifted into more targeted roles in marketing or business development over time. Take someone from the University of Southern California, who jumped from an office assistant role to a Junior Brand Manager. This kind of upward movement can be quite prevalent. Not everyone follows that trajectory, though—some degrees seem to have sharp turns into seemingly unrelated fields, with graduates leaning toward operations, teaching, or even quality control. For instance, we see a Columbia College grad who moved into healthcare as a Certified Nursing Assistant, which appears far removed from the marketing paradigm.
Overall, it seems that while a significant number of graduates are finding their way into roles that align well with their major, there’s a sizeable contingent navigating toward alternative careers. Many have started with relevant internships and entry-level positions that set them up for marketing roles, while others pivot unexpectedly, suggesting that a marketing degree can remain versatile depending on personal interests and opportunities encountered after college. It should be noted that success in the field can often stem from networking and gaining initial experience, so students might want to keep their eyes open for opportunities that push them toward their marketing goals early on.
Honestly, a Bachelor’s degree in Business Administration with a focus on Marketing is about average in terms of difficulty compared to other college degrees. You’ll have your fair share of group projects, presentations, and case studies that can be a bit intense, especially if you’re not used to working with others or public speaking. There are some challenging courses in consumer behavior, market research, and analytics that can stretch your brain, but if you’re genuinely interested in the subject and willing to put in the effort, it can be pretty manageable and even enjoyable. Just be prepared to balance your studies with projects and maybe even some late-night studying during finals week, but it’s definitely doable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Business Administration - Marketing.
Alright, looking at these LinkedIn profiles, it seems like some of these graduates are doing pretty well, while others might be still figuring it out. For instance, graduates from more established schools like Chapman University and California State University seem to have scored internships and positions at notable companies, which often come with decent pay. The ones with clear career progression or those taking on leadership roles, like the Marketing Managers and Brand Managers, are likely making good money based on their responsibilities and locations.
On the flip side, some graduates have taken on roles that might not be as financially rewarding, like being Customer Service Representatives or working in internships for extended periods. Recent grads from smaller schools or those starting with lower-level positions may face challenges in earning higher salaries initially. Overall, it looks like a mixed bag — some are on their way to financial success, while others might need to put in a few more years or change strategies to really boost their income. It's all part of the journey, though!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Administration - Marketing. This may or may not be useful:
Here are all colleges offering a Bachelor degree in Business Administration - Marketing (ordered by the average relevance score of their Business Administration - Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: