What can you do with a Business Administration, Marketing degree?

First, some facts. Of the Business Administration, Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 222 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 59%, Business Administration, Marketing graduates have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 17% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Administration, Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Business Administration, Marketing degree?
• What do Business Administration, Marketing graduates do 1, 5 or 10 years out?
• How hard is a Business Administration, Marketing degree? How long does it take?
• How much money can you make with a Business Administration, Marketing degree?
• What are the best colleges for Business Administration, Marketing?

View a random Business Administration, Marketing graduate and our analysis:

Relevance score: 44% We think this person has gone into a career only somewhat relevant to their degree. DEGREE INFO Graduated in 2022 from California State University, Fullerton with a Bachelor of Arts - BA in Business Administration, Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Valet Attendant Advanced Parking Systems May 2022 - Aug 2022 The position of Valet Attendant does not require any specific skills or knowledge from a Business Administration, Marketing degree, as it primarily involves vehicle management and customer service. Sample Coordinator CHARLY USA Aug 2022 - Present As a Sample Coordinator at CHARLY USA, the role may involve some transferable skills related to marketing, such as organization and communication, but does not directly align with the core qualifications of a Business Administration, Marketing degree. ABOUT I am a task-orientated and determined individual that does not fall short of industry morals and standards. A motivated innovator that demonstrates strong leadership and communication abilities.

What jobs can you get with a Business Administration, Marketing degree?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Account Executive
• Marketing Intern
• Account Manager
• Project Manager
• Marketing Manager
• Marketing Specialist
• Administrative Assistant
• Marketing Coordinator
• Copywriter
• Operations Manager

When we look at the job paths of individuals who have majored in Business Administration with a focus on Marketing, it’s clear that there’s a mix of roles that align with their academic training and some that don’t quite hit the mark. The most common jobs found in this group include roles like Account Manager, Marketing Coordinator, and positions related to sales and client relationship management. Many of these positions make use of the marketing theories and practices learned in their degree programs, suggesting a strong relevance in their education to their job functions.

For instance, several graduates took on titles such as Marketing Manager or Account Executive, which are directly related to their studies. These roles typically require skills in strategic thinking, understanding consumer behavior, and implementing marketing campaigns, all of which are part of a Business Administration with a Marketing emphasis. However, there’s also a significant number of graduates who ended up in jobs that, while they might require customer interaction or some sales tactics, do not heavily rely on specialized marketing knowledge. Positions like Customer Service Representative or various administrative roles often lack the core marketing components that these individuals were taught in school.

Interestingly, while some graduates have climbed the ranks in marketing and business development, others find themselves in seemingly unrelated fields or roles that emphasize operational duties rather than marketing strategies. Internships in marketing and entry-level roles often lead to more relevant positions, showing a clear path for those who remain focused on marketing. Yet, those who take broader opportunities, such as positions in sales or operations management, may find that their daily tasks do not align closely with their major.

To sum it up, while many individuals have successfully channeled their Business Administration and Marketing degrees into relevant careers, a not insignificant number of graduates end up in roles that do not utilize their marketing education to the fullest. This raises important considerations about how these degrees prepare students for the workforce. In ideal scenarios, the training received should lead to jobs that directly apply marketing skills; however, the reality shows that a variety of factors influence career paths after graduation.

Here is a visual representation of the most common words in job titles for Business Administration, Marketing graduates:

What kind of career trajectories do Business Administration, Marketing graduates have? What do they do 1, 5 or 10 years out?

When we look at the career trajectories of individuals who graduated with degrees in Business Administration and Marketing, a pretty interesting pattern emerges. Many of them kick off their professional journey with roles that are somewhat entry-level or in support positions, such as marketing assistants or sales representatives. For instance, right out of college, some grads worked as sales associates, interns, or assistants, which seems pretty common. These positions often set the stage for them to build experience and skills that they'll need as they climb the corporate ladder. From the large dataset we have, it shows that many grads land roles in marketing, sales, or account management within the first few years after graduation.

As we look further down the timeline—like five or ten years after graduation—there’s a mix of outcomes. A good number of these graduates find themselves in higher-up roles, like managers or even directors, particularly those who stayed within marketing or sales fields. For example, people who started as marketing coordinators often move up to be marketing managers or higher-level strategic roles. However, there are also several folks whose paths seem less direct. Some transitioned into unrelated fields or took roles that seem a bit far from their original business studies, like those who ended up in education or completely different industries. Overall, while many graduates have successfully found rewarding careers within the realm of business or marketing, others have had more varied or less stable career paths. So, while there are plenty of success stories, it's clear that the journey is not the same for everyone.

How hard is a Business Administration, Marketing degree?

Honestly, a Bachelor’s degree in Business Administration with a focus on Marketing isn’t super hard, especially compared to some other degrees like engineering or physics. It’s definitely got its challenges—like those group projects, lots of presentations, and a fair amount of reading and writing—but if you’re generally good at managing people and have a knack for creativity, you’ll probably find it pretty manageable. There’s also a good mix of subjects, so if you enjoy learning about consumer behavior, branding, and digital marketing, it can actually be pretty fun! Just stay organized and keep up with your assignments, and you’ll likely do just fine.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Business Administration, Marketing.

Do Business Administration, Marketing graduates tend to make good money?

Based on their job histories, it looks like some graduates are doing quite well financially. For instance, the Territory Manager from California State University-Sacramento and the various marketing roles of the graduate from Winthrop University likely command decent salaries, especially given their senior positions and years in the industry. On the other hand, a few folks—like the last entry from Southern New Hampshire University— seem to be early in their careers, starting with assistant or administrative roles which usually don’t pay as much. Overall, for those who climbed the corporate ladder into manager or director roles, it appears they are making good money, while others are still working their way up, earning a lower salary in entry-level positions.

So, if you look at the bigger picture, it's clear that education and experience can significantly impact one’s earnings. Some of these graduates have gone on to positions that come with nice paychecks, while others may need a bit more time and experience to see their financial rewards. The common thread here is that networking and gaining experience in your field could really help when it comes to future earnings, no matter where you start!

What buzzwords do Business Administration, Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Administration, Marketing. This may or may not be useful:

What are the best colleges for Business Administration, Marketing?

Here are all colleges offering a Bachelor degree in Business Administration, Marketing (ordered by the average relevance score of their Business Administration, Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: