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First, some facts. Of the Business, Management, Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 65 LinkedIn profiles (see below).
The verdict? Above average. Overall, with an average relevance score of 76%, Business, Management, Marketing graduates have a higher likelihood (+9%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 19% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business, Management, Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 41% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2021 from Colorado Mesa University with a Bachelor of Business Administration - BBA in Business, Management, Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAgency Producer Farmers Insurance May 2021 - Aug 2022 Administrative Assistant  Payroll Vault Aug 2022 - Mar 2023 Outside Service Supervisor Ptarmigan Country Club Mar 2023 - Present ABOUTReult driven individual looking to start a carrer with a company invested in its employees. Sales, Marketing, Management experience. Quick learner that works well in teams or individually. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking through the job history of individuals with degrees in Business, Management, and Marketing, it’s clear that there’s quite a range of roles they’ve taken on. Common job titles include Marketing Directors, Sales Managers, and various positions within financial services and consulting. Many of these roles, like the Digital Marketing Specialist or Financial Services Representative, are directly tied to the skills acquired through their degrees, showcasing a clear relevance to their studies. It’s pretty evident that jobs that are focused on marketing strategies or management skills tend to align well with their educational background.
On the flip side, not every job listed seems to strongly relate to business principles. Positions such as the Administrative Assistant or Service Cashier often involve skills that are more about handling day-to-day operations rather than deep business acumen. While these jobs do require some organizational skills or customer service experience, they don't always call for the complex knowledge that comes from a business education. Overall, while many of these graduates have found successful roles in fields that utilize their degrees, there are still numerous examples where they’ve taken paths that veer away from their primary area of expertise.
Here is a visual representation of the most common words in job titles for Business, Management, Marketing graduates:
Looking at the career trajectories of these Business, Management, and Marketing graduates, we can see a mixed bag of success stories. Many of the individuals who graduated a decade ago have found their footing in roles that are quite relevant to their degrees. For instance, the marketing director, various sales executives, and digital marketing specialists are all working in professions that align closely with their studies. In their first jobs, it seems like many took on entry-level positions in sales, marketing, or operations, which is a common starting point. Over the years, several of them have moved up the ladder to more senior roles, such as Directors of Operations or Vice Presidents, indicating good growth and the ability to leverage their initial experiences effectively.
On the other hand, there are several paths that seem to veer away from traditional business roles. Some graduates have taken up roles that are not directly related to their studies, such as communication supervisors in healthcare or roles in the legal field. Additionally, a few individuals have shifted completely out of business-oriented jobs, like moving into education or property management. It's clear that while a solid number have made headway in relevant fields and seemingly successful careers, others have charted more unconventional paths, which might not offer the same level of alignment with their degrees in Business, Management, or Marketing. So, while the outlook isn’t universally rosy, there are definitely bright spots that highlight the potential for upward mobility in traditional business trajectories too.
Getting a Bachelor’s degree in Business, Management, or Marketing can be a mixed bag; it's generally considered to be on the easier side compared to some other majors like Engineering or Sciences. You’ll definitely have your fair share of assignments, group projects, and exams, but a lot of the material is pretty relatable and applicable to everyday life, which can make it feel a bit more manageable. Classes often focus on concepts like marketing strategies, consumer behavior, and management principles, and there’s a lot of emphasis on real-world applications. If you stay organized and put in a consistent effort, you’ll probably find it less stressful than many other degrees, but like any subject, it does require commitment and some level of interest to really get the most out of it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Business, Management, Marketing.
Looking at the graduates from the list, it’s clear that the financial paths vary greatly among them. For instance, the Marketing Director at Sellers Orthodontics since 2013 likely has a pretty decent salary, considering the experience and the leadership role. On the other hand, the Seminary Principal, while a respected position, usually doesn’t come with a hefty paycheck, particularly for someone just starting out in 2023. The lawyers that worked their way up to partner positions probably have good incomes too, given the nature of legal work and its pay scale.
Other roles, like the various positions in financial services and marketing, suggest a mix of mid-level salaries, especially as some of these jobs like Digital Marketing Specialist and Financial Advisor can range widely in pay depending on performance and commission. Overall, it looks like some people are likely making decent money, while others might be earning more standard salaries suited to their job titles and industries. It's a mixed bag, but there are definitely a few success stories here!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business, Management, Marketing. This may or may not be useful:
Here are all colleges offering a Bachelor degree in Business, Management, Marketing (ordered by the average relevance score of their Business, Management, Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: