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First, some facts. Of the Digital Communication and Media graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 286 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 63%, Digital Communication and Media graduates have a slightly lower likelihood (-4%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 15% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Digital Communication and Media graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 61% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2023 from West Texas A&M University with a Bachelor of Science - BS in Digital Communication and Media. No other secondary education since. JOB HISTORY SINCE GRADUATIONConstruction Worker HAMILTON STEEL & CONCRETE, LLC Feb 2023 - Jul 2023 Social Media Manager  EV of Amarillo Aug 2023 - Apr 2024 ABOUTFor many years I have been attracted to the film industry. I love seeing the cinematography and getting sucked into the story. I want to one day create a story that millions will one day see and talk about. I would love to eventually inspire other people to the industry as well. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job titles of individuals who graduated with a degree in Digital Communication and Media, a few common roles stand out, particularly in the fields of marketing, media production, and social media management. A significant number of graduates found their way into positions such as Content Producers, Social Media Specialists, and Marketing Coordinators. These roles often leverage the skills developed through the program, such as content creation, understanding of digital media, and effective communication strategies. However, the relevance of their positions to the field of Digital Communication and Media can be quite varied.
Many graduates went into jobs that clearly align with their degrees and require their specialized knowledge and skills. For example, positions such as Digital Content Coordinator, Video Editor, and Multimedia Producer are directly tied to the core tenets of digital communication. In these positions, individuals apply their understanding of media production, digital strategy, and communication techniques regularly. However, there are numerous cases where graduates took on roles that were less relevant to their major. A significant number of individuals ended up in various administrative, sales, or customer service roles, which do not significantly utilize the skills learned during their studies. Jobs such as Account Executives, Customer Service Representatives, and even Support Technicians often focus more on broad communication and management skills rather than the specialized knowledge in digital media and communication required by their degree. This discrepancy indicates that while a Digital Communication and Media degree can certainly prepare individuals for specific roles, many graduates find themselves in unrelated or less relevant career paths.
In summary, while there is a clear trend of Digital Communication and Media graduates stepping into roles that utilize their training—particularly in marketing, content creation, and media production—there's also a notable number who have ended up in jobs where their degree may not play a central role. This can lead to a somewhat mixed view of how effectively their education translates into their actual career pathways, suggesting the need for continued support and guidance for these graduates as they navigate the job market.
Here is a visual representation of the most common words in job titles for Digital Communication and Media graduates:
The career trajectories for graduates with degrees in Digital Communication and Media can vary significantly, but analyzing the provided data reveals some common patterns. Generally, these graduates often start in entry-level positions that are relevant to media and communications, but there are also notable instances of them drifting into unrelated fields. Their first jobs typically revolve around internships or roles that involve administrative support, content creation, or even customer service. Over the first few years, many graduates secure more relevant roles, particularly in digital marketing, social media management, and content production as they gain experience and build their resumes.
However, looking further into their career progression over five to ten years reveals a mixed picture. While some graduates manage to carve out successful and relevant careers in the media and communication fields—progressing to roles like Digital Content Managers, PR Managers, or Producers—others find themselves in jobs that don’t directly relate to their degree. This is particularly true for those who start in administrative or unrelated positions early on, and they may continue along that path without returning to the media-focused career they studied for. This trend highlights a potential gap between higher education in digital communication and the job market's demands, indicating that not all graduates leverage their degrees effectively. Graduates often need to be proactive, continually seeking opportunities that align with their educational background to forge successful careers in digital communication and media.
Honestly, a Bachelor’s degree in Digital Communication and Media can be pretty manageable compared to some other fields, but it definitely has its challenges. You’ll dive into a mix of theory, creative projects, and tech skills, which can be fun but also requires good time management and a bit of critical thinking. Some students find the practical aspects, like video editing or graphic design, really engaging, while others struggle a bit if they’re not into that hands-on stuff. Overall, it’s a blend of easier and harder aspects, but if you enjoy being creative and staying updated with tech trends, you’ll probably find it rewarding without feeling overwhelmed.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Digital Communication and Media.
Looking at the variety of graduates and their career paths, it seems like there's a mixed bag when it comes to earnings. For some, like the person from Liberty University who went from being a Producer at iHeartRadio to a Land Acquisition Agent with the Virginia Department of Transportation, it looks like they may have moved into roles with decent financial stability. However, others, particularly those just starting out or in more entry-level positions like retail or administrative roles, definitely won't be pulling in the big bucks just yet. Positions at places like Disney and local businesses typically pay less while people find their footing in the industry.
Many of the grads have taken on roles that provide good experience but not necessarily high salaries right away. For example, those working as social media assistants or in intern roles often start on the lower end of the pay spectrum. But as they build their skills and networks, many could potentially move up into higher-paying positions within a few years. Overall, it seems like there’s potential for decent earnings, but a lot depends on the individual paths they choose and the industries they enter after graduation.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Digital Communication and Media. This may or may not be useful:
Here are all colleges offering a Bachelor degree in Digital Communication and Media (ordered by the average relevance score of their Digital Communication and Media graduates, best to worst) where we have analyzed at least 10 of their graduates: