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First, some facts. Of the Finance And Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 94 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 70%, Finance And Marketing graduates have a slightly higher likelihood (+3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 21% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Finance And Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 50% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2010 from Creighton University with a Bachelor of Business Administration (BBA) in Finance And Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONSenior Distributor Services Coordinator ING Sep 2010 - Aug 2012 Senior Distributor Services Coordinator Cognizant Technology Solutions Aug 2012 - Jun 2014 Senior Sales Support Specialist Principal Financial Group Jun 2014 - Jun 2024 Development Analyst Principal Financial Group 2021 - Jun 2024 Development Consultant Principal Financial Group Jan 2022 - Jun 2024 Product Owner  Principal Financial Group Jun 2024 - Present ABOUTI started my career at ING supporting their Retirement Services Distribution. Within a year and a half, I was promoted to senior bringing on new responsibilities including quality assurance reviews and the training of new hires. When my position was acquired by Cognizant Technology Solutions, I was presented with an amazing opportunity to lead the transition of work from Des Moines, Iowa to Manila, Philippines. I am currently employed at The Principal Financial Group as Sales Support Specialist for their group benefits. I am so grateful to be able to learn another side of the insurance industry at an amazing company in town. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking through many LinkedIn profiles from individuals with degrees in Finance and Marketing, a few common types of jobs stand out. Many of these grads found their way into roles that directly utilize finance skills, like Financial Analyst, Consultant, and positions in Investment Banking. These jobs are super relevant to what they studied because they require the analytical and strategic skills that come with a Finance and Marketing education. For instance, positions like Financial Analysts and Investment Bankers demand a solid grasp of financial markets, analytical prowess, and the ability to communicate effectively with clients—all essential components of their degree programs.
However, not every job in these profiles was directly tied to finance or marketing. Some people ended up in roles like Talent Manager, Operations Manager, or Client Services, which may have used some business skills but didn’t heavily rely on their finance or marketing knowledge. For example, roles in customer service or as sales consultants may have incorporated marketing principles, but they don’t necessarily require a strong finance background. In many cases, these positions emphasize interpersonal skills or operations more than the financial analysis or marketing strategies that their degrees trained them for. That said, the overall trend shows that many students with finance and marketing degrees managed to carve out career paths that align closely with their educational background, primarily in fields requiring direct application of those skills. While some positions veered off the main path, a significant number demonstrated a strong relevance to both finance and marketing, suggesting that these degrees provide a robust foundation for a variety of career options.
Here is a visual representation of the most common words in job titles for Finance And Marketing graduates:
Based on the analysis of career trajectories for graduates with degrees in Finance and Marketing, several patterns emerge that shed light on the pathways these individuals often take after graduation. Many graduates secure their first jobs in roles that align closely with their academic background, such as financial analysts, consultants, and various positions in the marketing or financial services sectors. For instance, graduates from more recent years like those from 2022 often start in roles like Talent Manager or in mortgage-related positions, which indicate that entry-level jobs often serve as stepping stones into more specialized fields. A majority of entry-level positions appear to be in well-regarded firms and sectors, signaling a promising start for those just out of college.
Five or ten years later, many of these professionals advance into higher-level positions, such as financial managers, senior consultants, or even executives in large organizations. The career trajectories reveal a mix of roles focused on strategic positions in both finance and marketing. For example, there are several graduates who have made significant progress in their careers, moving from entry-level roles to senior management or specialized consultant positions within prestigious firms or strong sectors like consulting, finance, and technology. The prevalence of individuals who continue to hold roles in management consulting or investment banking hints at a solid alignment of their skills with the demands of those fields.
However, not all stories are success-filled. A portion of graduates seem to have experienced career paths that may deviate from their initial study areas, moving into more niche roles or industries less related to finance or marketing. A few also appear to be in sales or customer service positions, which might not fully utilize their educational background. Overall, while many graduates seem to thrive in relevant and promising careers, others seem to have taken less direct paths, possibly indicating the varying flexibility and applicability of a finance and marketing degree.
Honestly, a Bachelor’s degree in Finance and Marketing is pretty challenging, but it can vary a lot depending on your strengths and interests. If you're good with numbers and enjoy understanding consumer behavior, you might find it more manageable. You'll have to deal with subjects like accounting, statistics, and market research, which can be pretty complex, especially if math isn’t your strong suit. However, it’s not just textbooks and lectures; there’s also a lot of real-world application, which can make learning feel more engaging. Overall, I’d say it’s around average in difficulty, but like anything else, it really depends on how much effort you're willing to put into it and your background knowledge.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Finance And Marketing.
Looking at these graduates, it's clear that many have been able to carve out solid careers post-college. For instance, those in roles related to financial analysis, management consulting, and within big companies like Deloitte or JP Morgan often tend to earn well above average, especially as they progress in their careers. A standout profile is the one with a steady climb within JP Morgan, starting as an analyst and now reaching executive director; that's a clear indicator of financial success. Even recent grads like the one at GE HealthCare already stepping into management development programs suggests a promising financial trajectory.
However, not everyone seems to be on that path. For instance, those in entry-level or less specialized roles, especially in smaller firms or early career positions, like sales consultants or analysts at local companies, might not be raking in the big bucks just yet. They seem to be gaining experience, which is valuable, but it might take a few more years of climbing the ladder before they see those higher payscales. Overall, while there are definitely some high earners here, there's also a mix of individuals still working their way up the income ladder.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Finance And Marketing. This may or may not be useful:
