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First, some facts. Of the Marketing and Finance graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 53 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 71%, Marketing and Finance graduates have a slightly higher likelihood (+4%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 30% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing and Finance graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 100% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2011 from University of Wisconsin-Milwaukee with a Bachelor of Business Administration (BBA) in Marketing and Finance. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing Services Coordinator Master Lock Company Dec 2011 - May 2013 Marketing Analyst Master Lock Company May 2013 - Oct 2014 Marketing Coordinator Automation Components, Inc. Oct 2014 - Jan 2016 Associate Marketing Manager Oshkosh Defense Jan 2016 - Jul 2018 Manager, Global Branding and Communications Oshkosh Defense Jul 2018 - Feb 2022 Sr. Marketing Manager Oshkosh Defense Feb 2022 - Mar 2023 Brand Experience Leader Plexus Corp. Apr 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After analyzing a diverse range of LinkedIn profiles from individuals with degrees in Marketing and Finance, it's clear that they've ventured into a variety of jobs across different industries. From investment analysts to marketing coordinators, the careers these graduates have embarked on reflect a mixture of relevance to their fields of study and positions that seem somewhat detached from the specifics of their degrees. A considerable number of job roles are closely related to either marketing or finance, with many emphasizing the importance of analytical skills, financial acumen, or marketing strategies, which are core components of their academic training.
In examining the data, roles like Investment Sales Analyst, Marketing Specialist, and Financial Analysts frequently appear, showcasing a strong correlation to the knowledge garnered from their degrees. For instance, positions such as Email Marketing Specialist demonstrate a clear application of marketing strategies learned in school, while Financial Analysts draw on financial skills that are fundamental to the finance aspect of their education. However, not all positions show this relevance. Many graduates have taken on roles that, while they may utilize some transferable skills, do not directly leverage the comprehensive expertise from their Marketing and Finance studies. Jobs like Yoga Instructor or Technical Recruiter, for example, highlight a disconnect where the core principles of marketing and finance are not engaged meaningfully.
Overall, it seems that a significant portion of graduates successfully finds roles that are well-aligned with their educational backgrounds, meaning they are effectively using their skills and knowledge in practical settings. However, there are also a notable number of cases where individuals end up in positions that don’t fully harness their academic training, suggesting that while they may be gaining valuable work experience, they are not fully capitalizing on the potential benefits of their Marketing and Finance degrees. In conclusion, while many of these careers are relevant, there exists a sizable gap where graduates are navigating jobs that don't engage the core elements of their education, which raises questions about job market alignment with academic aspirations.
Here is a visual representation of the most common words in job titles for Marketing and Finance graduates:
Analyzing the career trajectories of recent graduates in Marketing and Finance showcases a mix of successes and varied paths. Many individuals tend to start their careers in entry-level positions related to their fields of study. For instance, graduates often secure roles as analysts, coordinators, or specialists shortly after graduation. These roles generally serve as stepping stones to more advanced positions within the industry, and it seems like many of them manage to stay within the marketing or finance sectors, suggesting that their education in these areas has provided them with relevant skills and opportunities.
Fast forward a few years, and many of these graduates appear to have climbed the ladder, landing more senior positions such as project managers, account managers, and even leadership roles like vice presidents or senior managers. It indicates that while the entry-level jobs might not have been glamorous, they provided crucial experience, allowing these professionals to gain traction in their careers. That said, not everyone sticks purely to marketing or finance. Some individuals pivot into entirely different fields or take roles that don’t necessarily align with their degrees, which points to a more complex job market where flexibility and adaptability are essential.
On a slightly more concerning note, there are also many profiles that suggest individuals have struggled to find careers that align well with their marketing and finance degrees. Some have taken on roles that seem disconnected from their studies, such as property management or administrative positions, indicating that the job market may not have had enough opportunities in their desired fields. However, those who have successfully integrated their studies into their careers often express advancement and consistent growth, which is encouraging. Overall, it looks like graduates from marketing and finance backgrounds can find their way into fulfilling careers, but there is certainly a range of experiences, highlighting the importance of perseverance and continuous skill development in today's job market.
A Bachelor’s degree in Marketing and Finance can be a bit of a mixed bag when it comes to difficulty. On one hand, if you enjoy numbers and have a knack for understanding consumer behavior, you might find some of the courses pretty engaging and not too tough. However, there are definitely classes that can be challenging, especially those that dive deep into financial analysis, statistics, and some of the more complex marketing strategies. Overall, I’d say it’s around average in terms of difficulty—definitely manageable with a bit of hard work and organization, but don’t underestimate the importance of hitting the books and keeping up with assignments!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing and Finance.
Looking at the career paths of these graduates, it generally seems like they're doing pretty well financially, especially for the professions they are in. For example, the person who graduated from the University of Oklahoma is already working as an Investment Sales Analyst and also as an Investment Analyst, which usually suggests they’re earning a solid salary given the finance industry's tendencies. Others, like those from Saint Mary's College and New York University, have landed roles that involve significant responsibilities at big-name companies, which often translate to decent paychecks.
On the flip side, there are some graduates who appear to have taken a more winding path, like the one from Grand Valley State University who switched between a variety of shorter-term roles, which might not lead to the same financial stability initially. Meanwhile, those with more recent job titles that involve managerial or senior roles, like the Executive Director position at Fast Company, likely indicate a higher earning potential. So, in a nutshell, it looks like many of these grads are on a path to making respectable money, but some may have to navigate a bit longer to find their financial footing.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing and Finance. This may or may not be useful:
