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First, some facts. Of the Marketing And Management graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 105 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Marketing And Management graduates have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 22% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing And Management graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 55% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2016 from Mississippi State University with a Bachelor of Business Administration (B.B.A.) in Marketing And Management. No other secondary education since. JOB HISTORY SINCE GRADUATIONPolitical Director Illinois State Senate, 28th District Mar 2016 - Nov 2016 Political Consultant Chicago Mayoral Race Aug 2017 - Jul 2018 Residential Analyst  Cook County Board of Review Sep 2018 - Jan 2022 Head of Residential Appeals Cook County Board of Review Jan 2022 - Sep 2022 Real Estate Consultant  Invoke Tax Partners Oct 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When analyzing a diverse list of job roles held by individuals who graduated with a degree in Marketing and Management, we can identify some distinct patterns about their career trajectories. Many of these graduates began in positions directly tied to marketing or management but later transitioned into roles where the connection to their field of study became increasingly tenuous. The most common types of jobs among these graduates included roles in sales, operations management, and various marketing functions. Particularly prominent were positions such as Marketing Coordinators, Account Managers, and various senior roles in marketing or management. This trend reflects a strong emphasis on roles that require interpersonal skills, client interactions, and strategic planning, which are foundational elements of marketing and management education.
However, there is a stark contrast when it comes to the relevance of these positions to their marketing and management degrees. While some job titles, such as Marketing Coordinator or Brand Manager, are clearly aligned with their academic training, others—like Operations Manager or even sales positions—often focus more on execution and operational tasks rather than applying marketing principles. Therefore, while many graduates enter the workforce in roles that leverage their education, as they progress, they often find themselves in positions that don't fully utilize the specialized knowledge acquired during their studies. This dissonance raises the question of how well these degrees are preparing students for the evolving job market and suggests a need for curricula to closely align with industry demands.
In summary, although the foundation of a Marketing and Management degree opens many doors, the subsequent job paths taken by graduates show a blend of both relevant positions and those less connected to their studies. Many of these roles do incorporate transferable skills from their education, but they often drift away from the core marketing and management principles as graduates advance in their careers. The challenge for future graduates will be to seek out roles that not only align with their career aspirations but also allow them to utilize the comprehensive training they have received in marketing and management.
Here is a visual representation of the most common words in job titles for Marketing And Management graduates:
When looking at the career trajectories of marketing and management graduates from various universities, you notice a few trends that can be both encouraging and sobering. For graduates who earn degrees in these fields, the first job often involves some sort of administrative or entry-level role. These initial positions are typically in marketing or operations, where they can learn the ropes and establish a foundation for their future careers. For example, individuals like those from the University of South Carolina and the University of Texas at Austin started off in roles like Operations Manager or Marketing Coordinator, which allowed them to gain hands-on experience in relevant areas right after graduation.
Fast forward five to ten years, and many of these graduates have moved into more significant roles, usually in management or specialized positions such as Account Manager, Marketing Specialist, or even into higher-level strategic roles like Director of Operations. It appears that those who initially start in field-related jobs show a stronger tendency to ascend into higher positions over time. For instance, graduates from Hofstra University and Indiana University found themselves thriving in roles that are crucial to the operations and strategy of their organizations. Their growth is a testament to the potential that a degree in marketing and management offers when followed by hard work and continuous learning.
However, it's also important to acknowledge that not every graduate punches their ticket straight into success. Some experience detours, such as taking positions that diverge significantly from their field of study or even working in unrelated industries like sales or food service in the first few years post-graduation. As seen in the cases of some graduates from the University of Wisconsin-La Crosse and Arkansas Tech University, they began their careers far from the marketing and management path, indicating that a degree does not guarantee a linear trajectory to a dream job. Over time, it's evident that the most successful paths often involve making lateral moves back into relevant positions after exploring other avenues.
In conclusion, the landscape for marketing and management graduates presents a mixed bag. While many graduates embark on appropriate career paths immediately and progress to reputable positions within five to ten years, others find themselves in roles not directly connected to their studies, requiring them to pivot back to related fields later. For high school students eyeing a future in marketing and management, it's important to grasp that your first job doesn’t define your entire career. Being adaptable and open to various opportunities can ultimately lead you back to your core interests, driving both personal satisfaction and professional success.
A Bachelor’s degree in Marketing and Management can be a bit of a mixed bag when it comes to difficulty. It's not usually considered one of the hardest degrees out there, especially when compared to something like engineering or physics, but that doesn’t mean it’s a walk in the park. You’ll definitely need to put in some effort, especially when it comes to learning about consumer behavior, marketing strategies, and management principles. There’s also a fair amount of group work and projects, which can make it a bit challenging if teamwork isn't your thing. Overall, if you’re interested in the subject and stay organized, you can definitely handle it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing And Management.
Looking at the job histories of these graduates, it seems like their earnings might vary quite a lot depending on their specific roles and career paths. For instance, the Operations Manager who climbed to Vice President at Laird & Company probably pulls in a pretty solid salary now, especially considering he’s in a management position and has several years of experience. On the flip side, the individual from Arkansas Tech University who only worked as a server for a couple of years likely didn’t make much money during that time. Overall, those who have moved into higher-level positions in management or specialized fields like law and finance seem to be doing well financially.
It's also important to note that career growth is pretty visible in many of these profiles, which suggests they might be well on their way to earning some decent bucks down the line. However, some paths, like the ones in service or entry-level roles, might not yield the same financial rewards right away. So, to sum it up, while some of these graduates are definitely on a path to making good money, others might have to hustle a bit more or seek advancement opportunities to really boost their earnings.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing And Management. This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing And Management (ordered by the average relevance score of their Marketing And Management graduates, best to worst) where we have analyzed at least 10 of their graduates: