What can you do with a Marketing-Management degree?

First, some facts. Of the Marketing-Management graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 52 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 58%, Marketing-Management graduates have a lower likelihood (-9%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 21% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing-Management graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing-Management degree?
• What do Marketing-Management graduates do 1, 5 or 10 years out?
• How hard is a Marketing-Management degree? How long does it take?
• How much money can you make with a Marketing-Management degree?
• What are the best colleges for Marketing-Management?

View a random Marketing-Management graduate and our analysis:

Relevance score: 15% We think this person has NOT gone into a career related to their degree. DEGREE INFO Graduated in 2017 from Arkansas Tech University with a Bachelors Degree in Marketing-Management. No other secondary education since. JOB HISTORY SINCE GRADUATION Management Intern CED May 2017 - Jul 2017 While the Management Intern position may involve some organizational and communication skills applicable to marketing, it doesn't heavily utilize specific marketing knowledge. Warehouse Manager CED Aug 2017 - Aug 2018 As a Warehouse Manager, the focus is primarily on logistics and operations management, which does not directly leverage marketing management skills. Customer Service Specialist Transplace Oct 2018 - May 2019 The Customer Service Specialist role involves direct interaction with customers but lacks the core marketing management skills necessary for effective marketing strategies. Logistics Specialist Transplace May 2019 - May 2021 The Logistics Specialist position may involve some marketing-related supply chain considerations, but it does not make significant use of marketing management skills on a daily basis. Human Resources Administrator I FedEx Freight May 2021 - Jul 2021 The role of Human Resources Administrator I does not draw on specific marketing management knowledge and focuses instead on HR administrative functions. Human Resources Administrator II FedEx Freight Jul 2021 - Feb 2022 Similarly, the Human Resources Administrator II position focuses on human resources management, with no direct application of marketing knowledge or skills. Supervisor-HR Administration FedEx Freight Feb 2022 - Present The Supervisor-HR Administration role is centered on HR functions and administration, lacking relevance to marketing management skills or knowledge. ABOUT No information provided.

What jobs can you get with a Marketing-Management degree?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Assistant Manager
• Coach
• Marketing Coordinator
• Store Manager
• Staff Accountant
• Senior Program Manager
• Branch Manager
• Project Manager
• Marketing Intern
• Account Executive

When examining job trajectories for individuals who graduated with a degree in Marketing-Management, it’s clear that some common trends emerge, particularly in the types of roles they have pursued. Many graduates have found their way into positions that explicitly leverage marketing skills, such as Social Media Managers, Marketing Consultants, and various roles centered around digital marketing. These positions typically require a strong understanding of both marketing strategies and management principles, and many graduates have successfully transitioned into these roles, indicating a solid connection between their educational background and their job responsibilities.

However, it’s also notable that not all job placements are directly aligned with marketing management. Some individuals have taken on roles in sectors such as education, finance, and even operations management that, while they may utilize general business or people management skills, do not directly apply the specific marketing knowledge acquired during their studies. Positions like Compliance Analyst, Admissions Coordinator, and even roles in human resources highlight this disconnect. In conclusion, while there is a significant presence of marketing-related jobs, quite a few graduates have pursued paths that are less relevant to their degree, which might prompt a reevaluation of how they apply their skills in the workforce.

Here is a visual representation of the most common words in job titles for Marketing-Management graduates:

What kind of career trajectories do Marketing-Management graduates have? What do they do 1, 5 or 10 years out?

Analyzing the career trajectories of recent marketing graduates shows a mix of successes and varied paths. Many of the profiles indicate that right after graduating, individuals tend to start in entry-level positions like marketing assistants, social media coordinators, and even internships. This initial phase is crucial as it often sets the foundation for skills and professional growth in the marketing field. For instance, the Biola University graduate moved quickly from an intern to a Social Media Manager, showcasing how bright prospects can emerge for those who find the right opportunities early on. Similarly, the Penn State graduate climbed the marketing ladder rapidly, ultimately landing a director position within a decade.

However, not all graduates have landed directly in marketing roles, and some have taken quite a detour from their degree. For example, graduates from the University of Nebraska and the University of Wisconsin moved into jobs unrelated to marketing like property assessment and banking. This indicates that while a marketing degree provides a solid foundation, the job market can lead some to explore various industries. A few profiles, such as the one from Florida International University, reflect that many ended up in administrative or compliance roles that diverge significantly from traditional marketing paths. Overall, it's clear that while there are successful marketing careers blossoming from these educational backgrounds, some graduates are finding it difficult to stay directly in their field of study, leading to more varied and sometimes unaligned career trajectories over time.

How hard is a Marketing-Management degree?

Honestly, a Bachelor's degree in Marketing-Management is generally considered to be on the easier side compared to some other majors like engineering or physics. You'll definitely have to do your fair share of reading, projects, and presentations, but the courses often focus on creative thinking and understanding consumer behavior rather than heavy math or technical stuff. If you enjoy being creative and working on real-world projects, you’ll probably find it pretty enjoyable. Just keep up with your assignments, participate in class, and you should be in good shape!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing-Management.

Do Marketing-Management graduates tend to make good money?

Looking at these profiles, it seems that most of the individuals have navigated their careers pretty well, particularly those who graduated earlier. The graduate from Penn State has climbed the ladder nicely to become a Director of Marketing, which usually comes with a decent paycheck. Likewise, the person from Nebraska is already working as a Senior Reservoir Engineering Analyst at ConocoPhillips, a role that typically pays well. In contrast, the recent graduate from Nebraska-Lincoln currently holds a part-time lifeguard instructor position, which likely doesn’t pay as much. Overall, there appears to be a mix, but many have the potential to earn solid incomes based on their career trajectories.

However, for those who graduated recently, like the Lander College for Women graduate who’s working as an English teacher, or the Idaho State University grad, whose roles are still entry-level or part-time, it’s a bit more challenging to gauge substantial earnings just yet. So, while some have found good-paying opportunities, others are still in the early stages of their careers, which might make it a little tough financially. In short, it looks like some students hit the jackpot immediately, while others are still waiting for their big break.

What buzzwords do Marketing-Management graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing-Management. This may or may not be useful:

What are the best colleges for Marketing-Management?

Here are all colleges offering a Bachelor degree in Marketing-Management (ordered by the average relevance score of their Marketing-Management graduates, best to worst) where we have analyzed at least 10 of their graduates: