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First, some facts. Of the Business Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 217 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Business Marketing graduates have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 18% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 50% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2021 from NYU Stern School of Business with a Bachelor of Science - BS in Business-Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONOperations Analyst Goldman Sachs Jul 2021 - Sep 2023 ABOUT[NAME REMOVED] is a NYU Stern School of Business Alum with an experienced analytical background. As a current Operations Analyst for Goldman Sachs, she has highly performed in fast paced environments. With past concentrations in Marketing, Media, and Communications, [NAME REMOVED] has a passion for consumer understanding and would like to utilize those skills in her next role. Passionate and hardworking, [NAME REMOVED] uses her outstanding verbal and written communication skills to connect with her peers. She is service oriented with several years of volunteer experience and adaptable to group environments, yet confident in leadership roles. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking at the various career paths taken by individuals with degrees in Business Marketing, a notable trend emerges: a significant number of graduates found roles in various marketing-related positions, particularly within the realms of sales, customer engagement, and digital marketing. Among the most common job titles listed are Marketing Coordinator, Account Executive, and Social Media Manager, which reflect core skills developed during their studies. A fair amount of positions involved responsibilities closely tied to sales, such as Sales Representative or Manager, showing how integral marketing principles are to effective selling strategies.
However, the ties to Business Marketing vary greatly among the roles. While many positions like Marketing Manager and Digital Marketing Specialist directly apply skills learned in their degree, others, such as Sales Associate or Event Coordinator, only utilize marketing principles superficially. In certain instances, graduates took on roles that are seemingly unrelated to their studies, such as teaching or legal positions. In these cases, while some transferable skills may apply, the relevance to marketing principles and practices diminishes significantly. Overall, while there is a solid foundation of job relevancy in marketing fields, it’s apparent that not every graduate lands in a role that reflects a full application of their Business Marketing education.
Here is a visual representation of the most common words in job titles for Business Marketing graduates:
When diving into the career paths of individuals who graduated with a degree in Business Marketing, it's clear there's a diverse range of outcomes based on their first job and subsequent positions over the years. Generally, many of them kick-started their careers with roles that lean towards sales, marketing, or client services. For example, positions like Marketing Coordinator, Sales Associate, or Account Executive seemed popular choices for these graduates right after finishing their degrees. This isn't too surprising, considering that these roles utilize the foundational skills acquired during their studies, such as communication, strategic thinking, and basic marketing know-how.
Looking at a few years down the line, around five to ten years post-graduation, the landscape of their careers starts to show a clearer picture. Many graduates find themselves advancing within their chosen fields, moving up in companies, or transitioning into roles that may be more specialized. For example, several individuals transitioned from entry-level roles into more senior positions such as Digital Marketing Manager, Account Executive, or even Directors at various companies. It's notable that many who stuck with marketing-related roles have not only progressed but have also developed expertise in key areas like digital marketing, social media management, or product management—showing a clear relevance to their business marketing education. However, there is a chunk of graduates whose paths diverged significantly from marketing; some found themselves in completely different sectors such as real estate, sales, education, or even legal fields. This suggests that while a degree in Business Marketing provides a solid foundation, graduates often adapt to the job market based on opportunities that arise, which might not always align with their initial field of study.
In conclusion, the trajectories of Business Marketing graduates are a mixed bag. While there are bright spots with many landing fulfilling roles in marketing and sales, a significant number find themselves in unrelated fields, indicating that the degree can open many doors, albeit not all of them lead back to marketing. Ultimately, those who stay connected to their marketing roots tend to experience greater growth and relevance in careers reflective of their studies, while others may pivot in unexpected and interesting directions.
A Bachelor’s degree in Business Marketing can be a bit of a mixed bag, honestly. Some folks find it pretty straightforward, especially if you enjoy subjects like communication, psychology, and basic business concepts. There’s definitely a lot of group work, projects, and presentations, which can be fun, but they also require teamwork and good time management. If you're someone who likes to think creatively and isn't afraid to talk in front of people, you'll probably find it easier than other degrees that are heavy on math or science. Overall, it’s not the hardest degree out there, but you still gotta put in the effort to really understand the material and keep up with assignments!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Business Marketing.
Looking at this list of Business Marketing graduates and their career paths, it’s a mixed bag when it comes to financial success. Some individuals have climbed the ladder pretty quickly, landing roles like Digital Marketing Manager or Senior Director. For instance, the graduate from the University of Southern California really stepped up with significant roles at SKECHERS, which could indicate a comfortable salary. On the flip side, some have roles that seem lower on the financial scale, like the graduate from Edinboro University who has been in personal training for years, which often doesn't pay as much compared to corporate marketing positions. Overall, while some graduates are likely doing well, others might still be in the early stages of their careers or in positions that don’t quite pay the big bucks.
In terms of overall earnings potential, it's clear that those who moved into strategic and managerial positions within established companies seem to have a better shot at making decent money. But there are a few whose paths reflect more of a stepping stone approach—like jumping between entry-level or support roles—so they may not have hit their financial stride yet. It really seems that who you know and where you start can have a huge impact on how much you earn in the long run, so networking and gaining experience is key!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Marketing. This may or may not be useful:
Here are all colleges offering a Bachelor degree in Business Marketing (ordered by the average relevance score of their Business Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 University of Phoenix
|
52 | 13 |