What can you do with a Business Marketing degree from University of Phoenix?

First, some facts. Of the Business Marketing graduates from University of Phoenix we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 13 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 52%, Business Marketing graduates from University of Phoenix have a much lower likelihood (-15%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

Also, after graduating, only 30% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Business Marketing degree from University of Phoenix?
• What do Business Marketing graduates from University of Phoenix do 1, 5 or 10 years out?
• How hard is a Business Marketing degree from University of Phoenix? How long does it take?
• How much money can you make with a Business Marketing degree from University of Phoenix?
• What are the best colleges for Business Marketing?

View a random Business Marketing graduate from University of Phoenix and our analysis:

Any relevance score High relevance score Medium relevance score Low relevance score

Any graduation year 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010

View another random profile

---

What jobs can you get with a Business Marketing degree from University of Phoenix?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• English Second Language Teacher
• Teacher
• Assistant Director of Student Services
• Customer Service Manager
• Registered Behavior Technician
• Planning Committee Member/Volunteer
• Quality Assurance Specialist
• Supervisor
• Assistant Manager
• Residential Supervisor

---

When looking at the career paths of individuals who studied Business Marketing at the University of Phoenix, you'll notice a mix of roles that see varying degrees of relevance to that degree. A few common job titles that pop up include positions in customer service, sales management, and procurement, but not all of these jobs directly apply the marketing skills learned in college. Many roles, like Purchasing Assistants or Quality Assurance Specialists, lean more toward operational tasks rather than the strategic and creative aspects of marketing itself. Essentially, while some folks have ventured into jobs where marketing principles are evident—like Sales and Marketing Associates or Business Development Managers—the majority seem to have landed in positions that primarily focus on management, customer service, or even unrelated fields. Overall, it's a bit of a mixed bag. Some individuals are successfully utilizing their Business Marketing knowledge in active marketing roles, but a significant number appear to be in jobs where marketing isn't the central focus. For instance, roles like English Teacher or Customer Service Manager might not directly draw from marketing principles, showing that graduates often find themselves in varied fields that don’t always align with their degree. So, while a degree in Business Marketing opens up opportunities, it seems like the connection to marketing in actual job roles isn’t as strong as one might expect.

Here is a visual representation of the most common words in job titles for Business Marketing graduates (this is across all Business Marketing graduates we've analyzed, not just those who went to University of Phoenix):

What kind of career trajectories do Business Marketing graduates from University of Phoenix have? What do they do 1, 5 or 10 years out?

Looking at the career paths of graduates from the University of Phoenix with a degree in Business Marketing, it's clear that many start off in practical roles that, while not always directly related to marketing, still utilize their business skills in various capacities. For example, some graduates took up positions like Purchasing Assistants or Quality Assurance Specialists right after graduation, indicating a tendency to enter roles that support broader business operations. This first step often helps them build a foundation in the corporate world, gaining valuable experience as they navigate their early careers.

Fast forward five to ten years, and you'll see a mix of experiences. While some graduates have transitioned into more relevant marketing and management roles, such as Business Development Manager or Marketing & Development Coordinator, others may have fallen into jobs that seem a bit off the beaten path, like teaching or customer service management. It’s a mixed bag, really. Some have clearly found their footing within the marketing realm, suggesting decent career advancement, while others might still be searching for their ideal jobs that align with their degree. So, while it’s promising to see some graduates thrive, it also highlights that not every path leads directly to a successful marketing career—sometimes it's about making the most of where you land after college.

How hard is a Business Marketing degree from University of Phoenix?

Getting a Bachelor’s degree in Business Marketing at the University of Phoenix is generally considered to be on the easier side compared to some other programs. The curriculum is designed to be flexible and accessible, which is great for balancing school with work or family commitments. You’ll cover key topics in marketing, consumer behavior, and business strategy, but the coursework tends to be straightforward and practical. Plus, many of the classes are online, so you can learn at your own pace, making it less intense for most students. Overall, if you put in a solid effort, you should find it manageable!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Business Marketing.

Do Business Marketing graduates from University of Phoenix tend to make good money?

Looking at the job histories of these Business Marketing graduates from the University of Phoenix, it seems like they’ve had a pretty mixed bag when it comes to making decent money. Some, like the ones working for the Seminole Tribe of Florida or those at Southern California Edison, likely have a stable income with solid positions, which probably pays well. Others, especially those in service or teaching roles, might be earning less, especially if they were in part-time or lower-paying positions like working at Starbucks or being a Teacher at various academies. Overall, while some of them are probably doing alright financially, it looks like there’s a good chance a few are still trying to find their footing in jobs that may not pay all that great.

What buzzwords do Business Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Marketing (this is across all Business Marketing graduates we've analyzed, not just those who went to University of Phoenix). This may or may not be useful:

What are the best colleges for Business Marketing?

Here are all colleges offering a Bachelor degree in Business Marketing (ordered by the average relevance score of their Business Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: