What can you do with a Corporate Communications degree from Baylor University?

First, some facts. Of the Corporate Communications graduates from Baylor University we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 14 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 53%, Corporate Communications graduates from Baylor University have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:

Average score: 53%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 28% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Corporate Communications graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Corporate Communications graduate from Baylor University and our analysis:


Relevance score: 50%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2018 from Baylor University with a Bachelor of Arts - BA in Corporate Communications. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Senior Carrier Development Associate
Echo Global Logistics
Jan 2019 - Present
The role of Senior Carrier Development Associate may involve some elements of communication and negotiation which can be tied back to corporate communications, but it primarily focuses on logistics and carrier management, making it indirectly relevant.

ABOUT

With over five years of work experience in logistics and customer service, I am a Senior Carrier Development Associate at Echo Global Logistics, a leading provider of technology-enabled transportation and supply chain management services. My mission is to build and maintain strong relationships with carriers, and to ensure that their loads are delivered safely and efficiently. I am passionate about finding solutions for complex transportation challenges, and I thrive in a fast-paced and collaborative environment. I bring diverse perspectives and experiences to the team, as I speak fluent Italian and have a BA in Business Communications from Baylor University.In my current role, I work with carriers to develop certain lanes, and to track and monitor their loads from point A to B. I use my excellent communication and negotiation skills to secure the best rates and service levels for both the carriers and the customers. I also use my marketing and sales skills to promote Echo's services and to generate new business opportunities. I have successfully developed and maintained relationships with over 100 carriers, and have increased the volume and profitability of the lanes I manage by 25%. I am always eager to learn new skills and technologies, and to improve my performance and productivity.

What jobs can you get with a Corporate Communications degree from Baylor University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


After looking through a bunch of LinkedIn profiles of Baylor University grads with degrees in Corporate Communications, it's clear that there are a few common job types these folks tend to end up in. Many have taken on roles in marketing, social media management, and project coordination—something that makes sense since these areas heavily rely on effective communication skills. For example, jobs like Social Media Manager and Creative Project Manager at Magnolia really use the knowledge gained from a Corporate Communications degree to create engaging content and manage projects effectively.

However, not all of the jobs are closely aligned with Corporate Communications. Lots of grads ended up in roles like sales, insurance, or even completely unrelated positions like teaching or data analysis, which don't necessarily leverage the specific skills learned in their degree program. While some positions, like Analyst roles at various firms, do require some communication skills, they often focus more on data or operational tasks rather than the core principles of Corporate Communications. So, while there are relevant roles out there, many graduates find themselves in jobs that don't fully utilize their degree's core competencies.

Here is a visual representation of the most common words in job titles for Corporate Communications graduates (this is across all Corporate Communications graduates we've analyzed, not just those who went to Baylor University):

What kind of career trajectories do Corporate Communications graduates from Baylor University have? What do they do 1, 5 or 10 years out?

Students who studied Corporate Communications at Baylor University seem to have varied career paths, especially in those years immediately following graduation. Many of the graduates from the class of 2017, for instance, entered positions that vary widely, from data analysis and insurance to social media management and marketing. While some of these roles are directly related to Corporate Communications, like the Social Media Manager position, others, particularly in analytics and retail, might not line up as closely. In the first few years after graduation, we notice a mix—some graduates jump straight into relevant roles, while others take a more indirect route, with jobs that might feel like stepping stones rather than destinations. For instance, roles in sales or as interns could lead them to better opportunities related to their field later on.

Looking down the line at the five- to ten-year mark, many graduates seem to solidify into more specialized roles relevant to Corporate Communications. Positions such as Project Manager, Agency Director, and Social Media Manager flash out as strong examples of how former students leverage their degrees into impactful careers. Some have even risen to high-level roles like Chief Executive Officer, indicating that those who stick it out tend to carve out successful niches for themselves. However, a few profiles reflect a departure from the core focus of Corporate Communications, veering into fields that are less aligned or more sales-oriented. Overall, while there’s a mix of paths taken, it appears that a solid chunk of Baylor graduates find their footing in relevant industries and achieve meaningful positions over time, making the degree a valuable asset for many.

How hard is a Corporate Communications degree from Baylor University?

Getting a Bachelor’s degree in Corporate Communications at Baylor University, or really anywhere, can be a mixed bag—it’s definitely challenging but not the toughest out there. You’ll deal with a lot of writing, presentations, and group projects, which means if you’re not into that, it might feel a bit overwhelming at times. Some classes can be pretty intense, especially when diving into topics like media relations or strategic communication, but if you have a knack for communicating and are into the subject, it can be super rewarding. Overall, it’s not the hardest major out there, but it does require a good amount of effort, especially if you want to really grasp the material and engage in the projects. Just be prepared to put in the work, and you'll be fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Corporate Communications.

Do Corporate Communications graduates from Baylor University tend to make good money?

Looking at these Baylor grads, it seems like some are really crushing it while others are still finding their way. The ones who graduated in 2017 seem to have landed solid positions, especially with the Senior Analyst role at Goldman Sachs, which usually pays quite well. Meanwhile, the 2018 graduates have a mix; those who are in marketing and project management likely make decent money, but the Special Education Teacher role might not be as lucrative. The more recent grads from 2020, 2021, and 2022 seem to be in entry-level or support roles, which typically don't pay as much until they gain more experience. So overall, if you're looking for big bucks right out of college, some fields here might pay off better than others, but there's definitely a range of incomes among these alums!

What buzzwords do Corporate Communications graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Corporate Communications (this is across all Corporate Communications graduates we've analyzed, not just those who went to Baylor University). This may or may not be useful:

What are the best colleges for Corporate Communications?

Here are all colleges offering a Bachelor degree in Corporate Communications (ordered by the average relevance score of their Corporate Communications graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Arizona State University 57 24
Baruch College 55 11
The University of Texas at Austin 53 17
Baylor University 53 14