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First, some facts. Of the Digital Marketing graduates from Utah Valley University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 72%, Digital Marketing graduates from Utah Valley University have a slightly higher likelihood (+5%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Digital Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 87% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2020 from Utah Valley University with a Bachelor of Science - BS in Digital Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMerchandising Specialist doTERRA International LLC Sep 2020 - Aug 2021 Inside Sales Account Manager  VOX Marketing Group Nov 2021 - May 2022 Account Manager Drive Marketing May 2022 - Present ABOUTExperienced team leader with proven record of process improvement, employee development, and customer service. UVU Digital Marketing student with a passion for data driven marketing and social media experience. Working knowledge of R Studio, SPSS Statistics, Adobe Cloud. Native Spanish speaker with professional communication experience. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the jobs people with a Digital Marketing degree from Utah Valley University have landed, it’s clear that many of them are in roles that strongly relate to marketing. Positions like Marketing Manager, Digital Marketing Specialist, and Account Manager are pretty common. These roles often require a solid understanding of marketing strategies and digital tools—exactly what the degree focuses on. For instance, the Marketing Manager roles at various companies not only involve managing campaigns but also often need a hands-on approach to digital marketing tactics. So there's definitely a trend where recent grads are taking on jobs that do align nicely with what they studied.
However, not all roles are strictly relevant to digital marketing. Some graduates found themselves in positions like Sales Development Representatives or Customer Success Managers, which tend to center more on sales and customer interactions rather than marketing strategies. In these cases, while some marketing skills might be useful, the core functions of the jobs don’t directly utilize the specialized knowledge from a digital marketing degree. Overall, it seems like many graduates are using their education effectively, but there are a number of them who are not fully leveraging what they learned in their digital marketing courses. It's a mixed bag, but the marketing roles definitely stand out as the most common and relevant career paths for these grads.
Here is a visual representation of the most common words in job titles for Digital Marketing graduates (this is across all Digital Marketing graduates we've analyzed, not just those who went to Utah Valley University):
It looks like graduates from Utah Valley University’s Digital Marketing program tend to find themselves in quite promising career paths shortly after graduation. Many of the 2020 and 2021 grads landed roles that are pretty relevant to their field right away, such as Marketing Manager positions at various companies. For instance, one graduate became a Senior Marketing Manager just a year after their first job, showcasing a rapid upward trajectory. Others started in sales roles or related fields, but they still often moved back toward marketing functions fairly quickly, which suggests that their foundational knowledge in digital marketing is helping them groove back into their areas of study as they gain experience.
Fast forward a few years, and it appears that most of these professionals continue to hold positions tied closely to marketing. Five years post-graduation, many have advanced to leadership roles, including directors or even partners in marketing firms. This indicates that the skills they acquired during their studies have been applicable and valued in their job markets, allowing them to build solid careers. However, there are a few instances where some have bounced around different roles, possibly reflecting the competitive nature of the job market and the need to find the right fit. Overall, graduates from this program seem to have a pretty good shot at cultivating successful careers within digital marketing, which is definitely a promising sign for anyone considering this degree!
Honestly, a Bachelor’s degree in Digital Marketing at Utah Valley University is a pretty manageable option compared to some other majors out there. You'll definitely have your share of assignments and projects, especially since things like social media strategy and content creation can be hands-on and creative, but it’s not usually as intense as, say, engineering or pre-med. Many students find that they enjoy the courses since they often feel relevant and dynamic, plus they can apply what they learn right away. So, if you're someone who's into marketing and technology, you’ll probably find it engaging and not overly difficult!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Digital Marketing.
Looking at the job paths of these Digital Marketing graduates from Utah Valley University, it seems like a mixed bag in terms of earnings. Some of the older grads, especially those who moved into roles like Senior Marketing Manager or Regional Director, likely snagged a decent paycheck, especially after a few years in the workforce. However, there are a few who hopped around to lower-paying positions or internships, which might not have stacked up as well in terms of income. Overall, while some are on a solid trajectory that suggests they’re making good money, there are definitely others who might still be working their way up the ladder and not raking in the big bucks just yet. If you're eyeing a career in marketing, it seems like there's potential, but it's also about finding the right roles and climbing that ladder!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Digital Marketing (this is across all Digital Marketing graduates we've analyzed, not just those who went to Utah Valley University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Digital Marketing (ordered by the average relevance score of their Digital Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 Utah Valley University
|
72 | 10 |