First, some facts. Of the Public Relations graduates from Rowan University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Public Relations graduates from Rowan University have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Public Relations graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 91%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2015 from Rowan University with a Bachelor of Arts (B.A.) in Public Relations. No other secondary education since. JOB HISTORY SINCE GRADUATIONProject CoordinatorMcCann Health New Jersey Feb 2016 - Jul 2017 Copywriter McCann Health New Jersey Jul 2017 - Dec 2018 Senior Copywriter McCann Health New Jersey Dec 2018 - Mar 2021 Copy Supervisor McCann Health New Jersey Mar 2021 - Oct 2023 Group Copy Supervisor FCBCURE | An IPG Health Company Oct 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the career paths of Rowan University graduates with a degree in Public Relations, you see a mix of positions that sometimes relate more to other fields like marketing, customer service, or even casting in film and theater. Some of the more relevant jobs include roles like Public Relations Assistant and Junior Media Buyer, where graduates are able to apply the skills they learned during their studies directly. However, many of the roles they ended up in, such as Customer Service Representative or positions focused on insurance sales, are not primarily rooted in Public Relations methodology or practice. While it’s true that communication skills are valuable in a lot of jobs, it seems like not everyone turned their degree into a job that really digs into the heart of what Public Relations is all about.
Overall, although some graduates have found positions that squarely align with their public relations education, a good number of them have strayed into roles where the connection to PR is a stretch. It shows that while a degree in Public Relations can open doors, many graduates end up in positions that don't fully utilize the specific skills and concepts they learned. Understanding how different roles may incorporate various soft skills is important, but it's also clear that a lot of people using this degree are navigating around the field rather than diving right in. So, if you’re hoping to stick closely to PR after graduation, it's good to seek out roles that explicitly state a focus on public relations work to make the most of your education!
Here is a visual representation of the most common words in job titles for Public Relations graduates (this is across all Public Relations graduates we've analyzed, not just those who went to Rowan University):
When you take a look at the career paths of graduates from Rowan University's Public Relations program, it becomes clear that there’s a mix of success and variation in their trajectories. For many, the first jobs tend to be internships in media relations, communications, or marketing. You're likely to see a few landing entry-level roles related to public relations straight out of college, while others might take a detour into unrelated fields, like customer service or even casting. However, it's worth noting that a significant number eventually find their footing in PR-related roles, especially in the marketing and communications sectors. They often start out as interns or assistants and slowly climb the ladder over the years.
Fast forward five to ten years, and a number of these graduates maintain positions closely related to public relations or marketing roles. Some have grown into senior positions in corporate marketing or have shifted into specialized roles, such as digital business architecture or account management. While some went down a different path and ended up in customer service roles, many others do find themselves in strong PR or marketing careers, indicating that a degree from Rowan can indeed lead to good opportunities. So, while the post-graduate journey might not look entirely linear for everyone, there are definitely grads doing well in the realms connected to their studies.
Honestly, getting a Bachelor’s degree in Public Relations, like the one at Rowan University, is pretty manageable for most students, especially if you have a passion for communication and storytelling. The coursework usually involves a mix of writing, media strategy, and some practical projects, which can be fun if you enjoy that kind of work. While there can be some challenging assignments and deadlines, it’s not as intense as some other majors, like engineering or the sciences. If you stay organized, engage in class, and work on your projects, you’ll likely find it more than doable. Plus, you’ll get to develop some really cool skills along the way!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Public Relations.
Looking at the job trajectories of these Rowan University Public Relations grads, it seems like they're generally doing alright in the money department—especially considering career progression and industry roles. For example, the 2014 grad who moved from a Junior Media Buyer to a Senior Digital Business Architect at Allstate has probably seen a decent salary bump along the way. Similarly, the 2015 grad climbed the ladder from Project Coordinator to Group Copy Supervisor, which typically comes with a nice paycheck. Other grads, like those who pivoted to more specialized roles in health or marketing, are also likely raking in a solid income, especially in the more senior positions. However, some earlier roles like "receptionist" or "intern" definitely start on the lower end of the pay scale. Overall, while there are some entry-level positions that may not pay as well initially, many of these grads appear to be on a promising path toward higher earnings as they gain experience and climb the ranks!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Public Relations (this is across all Public Relations graduates we've analyzed, not just those who went to Rowan University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Public Relations (ordered by the average relevance score of their Public Relations graduates, best to worst) where we have analyzed at least 10 of their graduates: