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First, some facts. Of the Sales and Business Marketing graduates from Western Michigan University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly above average. Overall, with an average relevance score of 79%, Sales and Business Marketing graduates from Western Michigan University have a much higher likelihood (+12%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Sales and Business Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 100% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2016 from Western Michigan University with a Bachelor of Business Administration (BBA) in Sales and Business Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAccount Director Aug 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Based on the LinkedIn profiles of graduates from Western Michigan University with degrees in Sales and Business Marketing, the most common jobs people have taken on seem to cluster around roles in sales, management, and general marketing. Positions such as Account Manager, Sales Development Representative, and Sales Engineer show a strong link to the skills learned during their studies, as these roles directly involve applying sales strategies and marketing principles. However, there’s also a notable number of graduates who ended up in positions like Doorman, Office Manager, and various administrative roles that are less relevant to their academic focus. These jobs typically lean more towards customer service or operational management rather than business marketing or sales techniques.
Overall, it's clear that while many graduates pursued careers that align directly with their education in Sales and Business Marketing, a significant number also found themselves in roles that don’t fully utilize the specialized skills from their degree. This suggests that while there are pathways in sales and marketing for these graduates, not every employment opportunity capitalizes on their specific educational background. The mix showcases a spectrum of career options, with some graduates thriving in fields closely tied to their degree, while others ventured into areas that might seem like a stretch from the core focus of sales and marketing.
Here is a visual representation of the most common words in job titles for Sales and Business Marketing graduates (this is across all Sales and Business Marketing graduates we've analyzed, not just those who went to Western Michigan University):
From analyzing the LinkedIn profiles of graduates from Western Michigan University's Sales and Business Marketing program, it looks like many of them have started their careers with relatively entry-level positions in sales, marketing, or customer-facing roles shortly after graduation. For instance, positions like Account Manager, Marketing Coordinator, and various sales representative roles seem to be common first jobs. Over time, a significant number of these graduates have moved up the ranks into more senior positions, such as Directors and Vice Presidents, especially in sales and management within various industries. This shows that their degrees have effectively paved the way for them to build promising careers in fields directly related to their studies.
However, it's also noteworthy that not every graduate has found their way directly into a role strictly tied to sales or marketing. Some have ventured into positions that seem less relevant to their degree, such as event management or even roles in real estate, especially early on in their careers. But as the years go by—typically around five to ten years post-graduation—many seem to find their footing back in sales-centric roles again, indicating that early detours might not be too uncommon. Overall, it appears that while there are challenges and variations in the paths taken, a good number of graduates have successfully navigated their careers in a manner that aligns with their academic background, and many have achieved significant roles within their respective fields.
Getting a Bachelor’s degree in Sales and Business Marketing at Western Michigan University is pretty manageable for most students. It’s not like you’re diving into super heavy subjects like engineering or physics. The courses typically involve a mix of marketing principles, sales strategies, and some business fundamentals, which are designed to be practical and relevant. While you’ll definitely need to keep up with readings, projects, and maybe some group work, it’s generally considered easier than more technical degrees. If you work consistently and stay engaged with the material, you should find it a rewarding experience without too much stress.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Sales and Business Marketing.
Looking at the career paths of these Western Michigan University grads, it seems like most have found their way into positions that can pay decently over time, though not all have hit high-income brackets yet. For example, going from roles like a doorman to a director of sales means they've likely seen some significant pay increases, especially in the sales field where commissions and bonuses can really boost income. Similarly, the grads in staffing and sales management positions typically offer good salaries, especially as they move up the ranks—like the Program Executive who likely earns well given their elevated position. Some newer graduates are still figuring things out, like the one moving from leasing to a mortgage loan processor role, which can be a little hit or miss in terms of income. Overall, it looks like many are on a solid path to making decent money, but it might take a few more years for some of them to really capitalize on their degrees.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Sales and Business Marketing (this is across all Sales and Business Marketing graduates we've analyzed, not just those who went to Western Michigan University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Sales and Business Marketing (ordered by the average relevance score of their Sales and Business Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 Western Michigan University
|
79 | 10 |