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First, some facts. Of the Sport And Entertainment Management graduates from University of South Carolina-Columbia we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 70%, Sport And Entertainment Management graduates from University of South Carolina-Columbia have a slightly higher likelihood (+3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 26% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Sport And Entertainment Management graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 100% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2014 from University of South Carolina-Columbia with a Bachelor's Degree in Sport And Entertainment Management. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONMarketing & Special Events Intern The First Tee of Greater Richmond Jan 2014 - Oct 2014 Director of Marketing and Special Events First Tee - Greater Richmond Oct 2014 - Dec 2017 Senior Director of Marketing & Events First Tee - Greater Richmond Jan 2018 - Jan 2021 Senior Director of Development & Events First Tee - Greater Richmond Jan 2021 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Education (M.Ed.)Virginia Commonwealth University 2016 - 2017 ABOUTAs the Senior Director of Marketing and Events at The First Tee of Greater Richmond, I promote The First Tee's brand and programs throughout the Richmond metropolitan area. This role includes planning, marketing, and producing of special events for the organization as well as management of social media, website, and email campaigns associated with marketing for special events. I also work with the Director of Development on development administration with sponsorship acquisition and fundraising. Before joining full-time, I served as an intern for The First Tee for one year while enrolled in the Sport and Entertainment Management Program at the University of South Carolina. Further experience in the golf industry includes my work at Masters Tournaments 2012-2017 in Augusta, Georgia under a host of roles that included banquet events, general membership services, and a la carte food services. I graduated magna cum laude in May 2014 with a Bachelor of Science in Sports Management from the University of South Carolina. In December 2017, I obtained my Masters of Education from Virginia Commonwealth University's Center for Sport Leadership. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From analyzing the job profiles of graduates from the University of South Carolina-Columbia who studied Sport And Entertainment Management, it seems that many found roles in event management and marketing—especially within the sports and live entertainment industries. Common positions include Event Manager, Account Executive, and various marketing roles, like Director of Marketing or Marketing Strategist. These positions often require skills in planning, promoting, and executing events, and many individuals have successfully leveraged their academic background to transition into careers that are very much in line with what they studied. It's clear that several graduates ended up in roles that directly align with their degree, particularly in companies focused on sports or entertainment.
However, it's also important to note that not all roles connected to their studies. Some graduates ended up in positions within unrelated fields—like pharmaceutical sales or human resources—that didn't require specific knowledge of sport and entertainment management. Overall, while the degree certainly provided a strong foundation for many, there were instances where graduates took paths that veered away from their major, indicating that the skills learned can be transferrable but may not always be applied in a sport-focused environment. Thus, while the degree opens many doors, the journey after graduation can vary widely depending on individual choices and opportunities available at the time.
Here is a visual representation of the most common words in job titles for Sport And Entertainment Management graduates (this is across all Sport And Entertainment Management graduates we've analyzed, not just those who went to University of South Carolina-Columbia):
Graduates from the Sport and Entertainment Management program at the University of South Carolina-Columbia generally follow quite diverse career paths, which often start with internships and entry-level positions in event management, marketing, or sports operations. Many students secure internships during their studies, like roles at local sports teams or event venues. For their first jobs post-graduation, it's common to see positions such as marketing specialists, event coordinators, or account executives at various sporting events and entertainment companies. A notable trend is that alumni often leverage their early experiences in internships to move into roles with more responsibility relatively quickly, especially if they align with their career interests in sports or entertainment.
As we look at their career trajectories five to ten years down the line, there are a mix of success stories and some less related paths. Many graduates who stick closely to their training, like those who become event managers for major sports teams or work their way up in marketing roles, often find themselves in senior management positions within the industry. For others, however, some drift into unrelated fields, like pharmaceutical sales or general management, which might suggest that not everyone maintains a clear link to their original degree. Overall, while some graduates do thrive in relevant roles that contribute to a rewarding career in sport and entertainment management, others appear to explore different avenues, leading to mixed results in terms of staying within the industry. That said, there's clearly potential for success for those who are passionate about these fields and willing to work hard to climb the ladder.
Honestly, a Bachelor’s degree in Sport and Entertainment Management can be pretty manageable, especially if you're passionate about the subject. At the University of South Carolina-Columbia, you'll dive into topics like marketing, event planning, and business strategies, which can be really engaging if you like sports and entertainment. The coursework can be a mix of theory and practical projects, so if you're someone who enjoys hands-on learning, it can feel less daunting. However, like any college degree, it does require commitment and time management, but it's generally considered less intense than some of the more technical majors. So, if you're motivated and ready to put in the effort, you should be able to handle it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Sport And Entertainment Management.
Looking at these graduates from the University of South Carolina-Columbia, it definitely seems like some have landed pretty good gigs along the way, while others are still grinding it out. For example, the ones who worked in event marketing and management have moved up to director roles, which usually come with decent salaries, especially in the sports and entertainment sectors. On the flip side, some folks started off in internships or customer service positions and have taken a while to climb the ladder. Jobs in pharmaceutical sales and medical device sales can be quite lucrative, too, so that group likely sees some good paychecks as well. Overall, if they kept pushing up that career ladder, they’re probably seeing some solid salaries now—definitely more than what they started with!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Sport And Entertainment Management (this is across all Sport And Entertainment Management graduates we've analyzed, not just those who went to University of South Carolina-Columbia). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Sport And Entertainment Management (ordered by the average relevance score of their Sport And Entertainment Management graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 University of South Carolina-Columbia
|
70 | 15 |
 University of South Carolina
|
60 | 14 |