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First, some facts. Of the Strategic Communication graduates from Texas Christian University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? On par with the average. Overall, with an average relevance score of 67%, Strategic Communication graduates from Texas Christian University have about the same likelihood of finding work in this field as the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Strategic Communication graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 10% We think this person has NOT gone into a career related to their degree.
DEGREE INFOGraduated in 2014 from Texas Christian University with a Bachelor of Science (BS) in Strategic Communication. No other secondary education since. JOB HISTORY SINCE GRADUATIONProduction Manager/ Account Executive Intern Roxo Jan 2014 - May 2014 Corporate Partnership Summer Intern  Dallas Stars Jun 2014 - Aug 2014 Sports Marketing Intern IMG Aug 2014 - Dec 2014 Marketing Intern Delta Delta Delta Oct 2014 - Dec 2014 Marketing Intern (LugNutz) Texas Motor Speedway Oct 2014 - Jul 2015 Social Media Marketing Intern The Detective Gomez Show Jan 2015 - Sep 2015 Seasonal Employment & Customer Service Intern  Texas Rangers Baseball Club Mar 2015 - Sep 2015 HR Administrator at Cummings Electrical Cummings Electrical Aug 2015 - Oct 2015 HR Recruiter & Onboarding Specialist Cummings Electrical Oct 2015 - Present Resource Coordinator Cummings Electrical Jan 2020 - Present ABOUTA Texas Christian University graduate. Passionate about the exciting world of sports, construction and marketing and inspired by professionals who share this passion. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the career paths of graduates from Texas Christian University with a degree in Strategic Communication, a mix of jobs emerges, ranging from traditional roles in public relations to positions in digital marketing and project management. Many people found their way into roles like Account Executive, Public Affairs Officer, or Marketing Specialist, which tend to engage with core principles of strategic communication such as audience targeting, messaging strategy, and campaign execution. However, it's worth noting that not all positions utilize the degree as directly as one might expect. For instance, several graduates ended up in roles that focus more on operations or customer service, where the application's degree-related skills were only somewhat relevant, if at all.
Overall, while some graduates are definitely in positions that align well with their studies and take advantage of the strategic communication knowledge they gained, a significant number of others are working in roles where the connection to strategic communication is weak. Positions like Customer Success Manager or Operations Assistant do not fully harness the educational background, despite requiring some level of communication skill. So, if you’re considering what to do with a Strategic Communication degree from TCU, be aware that while there are great opportunities in the field, there are also plenty of roles that might stray from the specific focus of the degree.
Here is a visual representation of the most common words in job titles for Strategic Communication graduates (this is across all Strategic Communication graduates we've analyzed, not just those who went to Texas Christian University):
When looking at the career trajectories of graduates from Texas Christian University with a degree in Strategic Communication, it seems like many of them have taken on roles that align well with their education. For their first jobs, a lot of these grads kick off their careers in entry-level positions or internships related to marketing, public relations, or project management. For instance, graduates from the class of 2014 landed roles like Project Coordinator at the American Heart Association and roles like Junior Account Executive in Public Relations, showing that they typically step into areas that utilize their communication skills early on.
Fast forward five to ten years down the line, and many of these individuals seem to be climbing the ladder pretty successfully. A number of them have moved up into more senior positions, such as Strategic Consultant or Digital Marketing Senior Manager, and even roles in established companies like Lockheed Martin. While there are a few who ventured into unrelated fields (like HR and real estate), most have remained rooted in communication-focused careers. Overall, it looks like a strategic communication degree from TCU opens doors and paves a path toward solid career development in relevant fields, which is a pretty good sign for future students considering this major!
Honestly, a Bachelor’s degree in Strategic Communication at Texas Christian University (or anywhere, really) can be a mixed bag in terms of difficulty. On one hand, it’s generally considered more manageable than some of the more technical degrees out there, like engineering or math, because it’s a lot about creativity, writing, and communication skills. You’ll be juggling projects like creating media campaigns and learning about public relations, which can be fun if you’re into that stuff. However, it does require a good amount of reading, writing, and critical thinking, so if you struggle in those areas, it might feel a bit tougher. Overall, it strikes a nice balance—challenging enough to keep you engaged but not so hard that it’s overwhelming, especially if you’re passionate about the subject.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Strategic Communication.
So, looking at these TCU Strategic Communication grads, it seems like they’ve had a mixed bag in terms of income, which is pretty common in this field. The older graduates from 2011 and 2012 have climbed the ladder into some solid positions at well-known companies like Lockheed Martin, suggesting they’re likely making decent money now. Meanwhile, the more recent grads, like those from 2022, are just starting out in roles that may not pay as much right off the bat, like the Development Coordinator at Carnegie Hall. Overall, while some of these folks seem to be doing pretty well, others are still working their way up and may not be earning the big bucks just yet. It's definitely a journey!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Strategic Communication (this is across all Strategic Communication graduates we've analyzed, not just those who went to Texas Christian University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Strategic Communication (ordered by the average relevance score of their Strategic Communication graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 University of Missouri-Columbia
|
73 | 17 |
 Texas Christian University
|
67 | 12 |
 University of Utah
|
54 | 10 |
 The Ohio State University
|
47 | 21 |