First, some facts. Of the Communication graduates from UC Santa Barbara we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 37 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Communication graduates from UC Santa Barbara have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 24% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Communication graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2021 from UC Santa Barbara with a Bachelor's degree in Communication. No other secondary education since. JOB HISTORY SINCE GRADUATIONSocial Media Marketing ManagerEmployed by a luxury realtor Jun 2021 - Present ABOUTI am a strategist with a BA in communication from UC Santa Barbara and a passion for creating engaging and impactful content across social platforms. I have multiple certifications in digital networking and leadership from LinkedIn and The National Society of Leadership and Success, demonstrating my commitment to professional development and excellence.I am always interested in full-time opportunities in the fields of entertainment and/or marketing, where I can leverage my creative thinking, clear communication, and marketing campaigns expertise to achieve organizational goals and growth. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job paths of people who earned a Communication degree from UC Santa Barbara, it’s clear that graduates tend to gravitate toward a range of roles that don’t always directly tap into their communication training. Graduates have taken on positions like Community Organizer, Communications Director, and even roles in social media marketing, which strongly align with their studies. However, many have also found themselves in jobs where communication skills might be helpful but aren't the focus of the role. For instance, positions like Lifeguard Instructor or even Administrative Assistant don’t fully utilize the core principles of communication they learned in school.
In general, while many of these jobs do involve some level of communication skills — like writing, presenting, or even marketing — there’s a significant number of positions that are more focused on other skills like management, sales, and even technical abilities. Therefore, while some grads are clearly using their communication expertise, there’s a sizable chunk of them whose jobs don't leverage the full extent of their degree. So, if you're thinking about what a Communication degree can do for you career-wise, it's a mixed bag: you can end up in roles that really make use of what you studied, but you might also find yourself in jobs that are far from the core of what communication is all about. Overall, it just depends on what path you choose after you graduate!
Here is a visual representation of the most common words in job titles for Communication graduates (this is across all Communication graduates we've analyzed, not just those who went to UC Santa Barbara):
Graduates from UC Santa Barbara's Communication program seem to have some pretty diverse career paths, but many land jobs that relate well to their degree, especially in the early stages of their careers. For their first jobs, a lot of these alumni kicked things off with positions in internships, administrative roles, or entry-level coordinator roles, often in settings connected to communications, marketing, or events. For example, many started as interns or assistants in organizations that require solid communication skills, such as media planning, marketing, and event production. This suggests a strong alignment between their education and their entry-level job choices.
Fast forward about five years, and it looks like many graduates manage to climb the career ladder into more substantial roles within their fields. For instance, some move into managerial or director roles, while others excel in marketing or communications positions for notable organizations like Disney or in various political capacities. While there are also cases of graduates diverging into less related fields, especially in the earlier years post-graduation, the overall trajectory indicates many find fulfilling careers where they can apply their communication skills effectively, whether it’s in marketing, media, education, or even politics. That’s something to feel optimistic about if you’re considering a degree in Communication at UC Santa Barbara!
Honestly, a Bachelor’s degree in Communication at UC Santa Barbara is pretty much on par with what you'd expect from most communication programs. It can definitely be challenging, especially when it comes to group projects, presentations, and writing assignments, but it’s not usually considered one of the toughest degrees out there. A lot of it revolves around understanding theories, analyzing media, and developing your skills in public speaking and critical thinking. If you're passionate about the subject and stay organized, you’ll likely find it manageable. Just be prepared to engage with your classmates and get your hands dirty in some group work; that’s where the real learning happens!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Communication.
When you look at the career paths of these UC Santa Barbara Communication graduates, it seems like they've had some pretty varied experiences, but whether they've made decent money isn't super clear-cut. The older grads, especially those in political roles or at big companies like Disney, likely pulled in solid salaries, which is pretty evident from their job titles. However, the more recent grads seem to be starting out in positions that might not pay as well initially, like teaching or administrative roles, which could indicate they’re still climbing the pay ladder. Overall, while some are definitely on the path to making good money, especially with strong experiences backing them, others are still finding their way and could be in jobs that aren't quite as lucrative. It's all part of the journey, and it really shows that starting salaries can vary a lot in this field!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Communication (this is across all Communication graduates we've analyzed, not just those who went to UC Santa Barbara). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Communication (ordered by the average relevance score of their Communication graduates, best to worst) where we have analyzed at least 10 of their graduates: