Degrees
Colleges
About
First, some facts. Of the Integrated Marketing Communications graduates from Ithaca College we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Above average. Overall, with an average relevance score of 74%, Integrated Marketing Communications graduates from Ithaca College have a higher likelihood (+7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Integrated Marketing Communications graduates, and it's normal to look for work straight after graduation.
See the details:
|
Relevance score: 68% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2018 from Ithaca College with a Bachelor's degree in Integrated Marketing Communications. No other secondary education since. JOB HISTORY SINCE GRADUATIONBroadcast Buying Coodinator Mediassociates Jun 2018 - Jul 2019 Data Analyst/ Account Manager  Barrington Media Group Jul 2019 - Feb 2021 Content Creator  YouTube Feb 2020 - Present Global Marketing Coordinator C&K Mar 2021 - Present ABOUTMarketing professional with a long-standing interest in the automotive industry. Background includes experience in advertising and direct response media campaigns. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When you look at the LinkedIn profiles of graduates from Ithaca College with a degree in Integrated Marketing Communications, a clear trend emerges: many of them get into roles that really tap into their communication skills and marketing strategies. Jobs like Public Relations Assistant Account Executives, Account Coordinators, and Inbound Marketing Specialists are common, which makes sense because they align well with what these grads learned in school. For instance, roles that involve writing, public relations, or digital marketing seem to resonate most with the curriculum of Integrated Marketing Communications, allowing graduates to leverage their skills effectively in the workplace.
However, it's not all perfectly aligned. Some graduates have found themselves in positions that don’t directly connect with their degree. Roles like Campus Ambassadors, certain sales positions, or freelance writing might involve some overlap with communication skills, but they often fail to utilize the core concepts of Integrated Marketing Communications. Overall, while many jobs taken by these graduates are relevant and make good use of their education, there’s a noticeable mix where some roles don't fully embrace the specific skills they gained from their degree. It's a bit of a mixed bag, showing that while the degree opens doors, not every job is a perfect match for the Integrated Marketing Communications training they received at Ithaca College.
Here is a visual representation of the most common words in job titles for Integrated Marketing Communications graduates (this is across all Integrated Marketing Communications graduates we've analyzed, not just those who went to Ithaca College):
If we take a look at the career paths of graduates from the Integrated Marketing Communications program at Ithaca College, it seems like a lot of them are finding their way into relevant and promising roles right after graduation. Most of the graduates start their careers in entry-level positions like internships or assistant roles—like PR internships, account coordinators, or marketing assistants—that serve as stepping stones into the industry. They seem to build a solid foundation in different marketing specialties, whether that's public relations, content creation, or sales and marketing. This hands-on experience early on really helps them transition into more specialized roles as they gain confidence and skills.
As we look at their trajectories 5 to 10 years down the line, many of these folks are moving up to mid and upper management positions, indicating that they’re not just finding jobs but are indeed advancing their careers in integrated marketing communications. From senior managers to directors, it looks like they're getting roles that utilize the skills they honed during their studies. While a few individuals have ventured into somewhat unrelated fields, the majority are still working in marketing, communications, or sales, suggesting that this program equips graduates with versatile skills that employers value. Overall, it seems like a solid investment for those looking to jump into the marketing world!
Getting a Bachelor’s degree in Integrated Marketing Communications at Ithaca College isn't a walk in the park, but it’s definitely manageable if you're motivated and interested in the subject. It combines a bit of everything—advertising, PR, digital media, and strategy—so you'll have a variety of classes that keep things fresh and engaging. The workload can be pretty heavy at times with projects, presentations, and group work, which can be challenging, but it’s not out of reach for a dedicated student. If you like being creative and enjoy working on real-world problems, you’ll probably find it rewarding rather than overwhelming. Overall, it’s a solid mix that leans toward being on the tougher side of average, but nothing you can’t handle if you put in the effort!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Integrated Marketing Communications.
Looking at the job trajectories of these Ithaca College graduates, it seems like they’ve generally found their way into decent-paying roles, especially those who graduated a bit earlier. The alumni from 2010 and 2012 showed some solid upward mobility, moving into managerial and director-level positions, which typically pay well. The more recent grads from 2018 to 2023 are still building their careers, with a mix of entry-level to mid-level jobs, and they might not be raking in big bucks just yet, but they're getting started in diverse fields like marketing and communications. Overall, it seems like they’re on the right path to making good money as they gain experience, but they might still be in that awkward stage of getting established in their careers.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Integrated Marketing Communications (this is across all Integrated Marketing Communications graduates we've analyzed, not just those who went to Ithaca College). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Integrated Marketing Communications (ordered by the average relevance score of their Integrated Marketing Communications graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 Ithaca College
|
74 | 12 |
 University of Mississippi
|
69 | 23 |