What can you do with a Sports Management degree from Kennesaw State University?

First, some facts. Of the Sports Management graduates from Kennesaw State University we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 11 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 57%, Sports Management graduates from Kennesaw State University have a lower likelihood (-10%) of finding work in this field compared to the average graduate across all fields:

Average score: 57%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 18% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Sports Management graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Sports Management graduate from Kennesaw State University and our analysis:


Relevance score: 50%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2013 from Kennesaw State University with a Bachelor of Science (BS) in Sports Management. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Marketing Manager, Global Workplace Solutions
CBRE
May 2022 - Present
While the role of Marketing Manager at CBRE may involve some transferable skills from Sports Management such as teamwork and strategic planning, it does not explicitly require sports management knowledge as a core qualification, making it only indirectly relevant.

ABOUT

No information provided.

What jobs can you get with a Sports Management degree from Kennesaw State University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


Looking at the job profiles of Kennesaw State University graduates with a degree in Sports Management, it’s clear that there’s a mix of relevance when it comes to their career paths. A lot of these grads ended up in roles that don't directly relate to Sports Management, like various sales and logistics positions at companies like World Micro and IDR Healthcare. For instance, account executive and sales support roles often focus more on general business skills rather than the specific nuances of sports management.

On the flip side, there are definitely some standout positions that show how the degree can be applied effectively in sports-related contexts. Jobs such as the Ticket Operations Manager at various sports teams and the Director of Consumer Operations at Atlanta Motor Speedway clearly require knowledge and skills that align with sports management principles. Internships and entry-level roles in athletic departments and sports organizations also provide solid stepping stones into more relevant jobs in the industry. So while there’s a strong mixture of jobs among these graduates, it seems like those who targeted their careers toward the sports sector found more relevant opportunities that made use of their education.

Here is a visual representation of the most common words in job titles for Sports Management graduates (this is across all Sports Management graduates we've analyzed, not just those who went to Kennesaw State University):

What kind of career trajectories do Sports Management graduates from Kennesaw State University have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of Kennesaw State University alumni with a degree in Sports Management, it seems like there’s a mix of outcomes. For many graduates, their first jobs tend to be internships or entry-level positions that are directly related to sports. Roles like Sports Administration Interns or Ticket Operations Assistants show that many start off in hands-on, practical positions within the sports industry, helping them build valuable experience right out of the gate. For example, some even climb the ranks quickly, like those who went from being Ticket Operations Assistants to becoming Managers and Directors in just a few years, which is a positive sign for those looking to break into this field.

However, as we look 5 to 10 years down the line, it’s a bit of a mixed bag. While some graduates, especially those who stick closely to sports organizations, seem to have built solid careers—like the one who became a Director of Consumer Operations at Atlanta Motor Speedway—others have drifted to positions that feel less aligned with their original Sports Management focus, like healthcare or logistics roles. This indicates that while there are definitely success stories, some individuals might be veering off into unrelated fields or positions that don’t fully utilize their sports expertise. If you're thinking of pursuing Sports Management, it seems like there’s definitely potential for success, but staying focused within the industry will be key for long-term fulfillment and career growth.

How hard is a Sports Management degree from Kennesaw State University?

Getting a Bachelor’s degree in Sports Management at Kennesaw State University is generally considered to be on the easier side compared to more rigorous programs like engineering or hard sciences, but it does have its challenges. You'll dive into topics like sports marketing, finance, and event management, which can be super interesting but will require some effort to grasp. If you have a passion for sports and stay organized, you'll probably find it manageable. Just be prepared for some group projects and presentations, since teamwork is a big part of the program. Overall, it's a pretty chill experience if you keep up with your coursework and really engage with the material!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Sports Management.

Do Sports Management graduates from Kennesaw State University tend to make good money?

Looking at the career paths of these Kennesaw State University Sports Management grads, it’s a mixed bag when it comes to whether they’re making decent money or not. Some of them have worked their way up into management positions, like the Ticket Operations Manager at high-profile venues or the Marketing Manager at CBRE, which usually comes with a good paycheck. Others, like recent grads, are still in entry-level roles or internships that likely don’t pay all that well. Overall, while a few are likely raking it in, others appear to be in the earlier stages of their careers, so their earnings might not be as impressive yet. If you're considering a degree in this field, just know that growth is definitely possible, but it might take some time to start seeing the big bucks!

What buzzwords do Sports Management graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Sports Management (this is across all Sports Management graduates we've analyzed, not just those who went to Kennesaw State University). This may or may not be useful:

What are the best colleges for Sports Management?

Here are all colleges offering a Bachelor degree in Sports Management (ordered by the average relevance score of their Sports Management graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Nichols College 78 10
Syracuse University 76 19
East Stroudsburg University of Pennsylvania 75 14
University of Michigan 70 26
Washington State University 66 11
Bowling Green State University 65 18
Springfield College 65 10
St. John's University 64 19
California University of Pennsylvania 64 11
State University of New York College at Brockport 63 10
University of Minnesota-Twin Cities 62 10
West Virginia University 61 11
Minnesota State University, Mankato 61 10
Liberty University 60 20
Texas A&M University 59 36
Towson University 59 25
The University of Georgia 59 11
University of Tampa 59 10
State University of New York College at Cortland 59 25
Florida State University 58 16
Texas Tech University 58 15
Louisiana State University 58 10
University of Florida 57 26
Ohio University 57 13
Kennesaw State University 57 11
Slippery Rock University of Pennsylvania 57 11
The University of Texas at Austin 56 18
University of Missouri-Columbia 55 13
Western Kentucky University 55 15
York College of Pennsylvania 54 10
Endicott College 53 11
University of North Florida 52 13
North Carolina State University 51 28
Georgia Southern University 49 20
Grand Canyon University 48 17
Southern New Hampshire University 43 15