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First, some facts. Of the Sports Management graduates from Liberty University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 20 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Sports Management graduates from Liberty University have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, 55% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Sports Management graduate.
See the details:
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Relevance score: 94% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2017 from Liberty University with a Bachelor's degree in Sports Management. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONSubstitute Teacher's Aide North Colonie Central School District Jan 2017 - Jun 2017 Assistant Football Coach  Union College Jun 2017 - Jan 2018 Defensive Graduate Assistant Liberty University Jan 2018 - Mar 2019 Football Recruiting / Operations Graduate Assistant Liberty University Mar 2019 - Jan 2020 Football Operations Assistant Liberty University Jan 2020 - Jul 2020 Assistant Director of Football Operations Liberty University Jul 2020 - Dec 2021 Asst. AD / Director of Football Operations Liberty University Dec 2021 - Jan 2023 Director of Football Operations University of Central Florida Jan 2023 - Feb 2024 Asst. Director of Football Operations University of Tennessee, Knoxville Feb 2024 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster's degreeLiberty University 2018 - 2019 ABOUTExperienced Assistant Football Coach with a demonstrated history of working in the higher education industry. Skilled in Event Planning, Microsoft Excel, Customer Service, Microsoft Word, and Public Speaking. Strong community and social services professional with a Bachelor's degree focused in Sport and Fitness Administration/Management from Liberty University. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking into the career paths of Liberty University graduates with a degree in Sports Management, it’s clear that there’s a mix of jobs they’ve taken on. Many have gravitated towards roles directly related to sports, like coaching positions at various colleges and universities, athletic directors, and even professional athletes. These jobs are super relevant, as they make use of the skills and knowledge gained during their studies, particularly in areas like team management, coaching strategies, and event organization. For instance, assistant coaching roles, like those at Shepherd University or University North Carolina Pembroke, distinctly align with what they learned in Sports Management, making them great fits.
However, not all graduates have stuck to jobs that align well with their degree. Some have ventured into roles that don’t necessarily tap into sports management skills, like administrative positions at tech companies, medical scheduling, and even car sales. Those experiences, while they might use some general management skills, don’t really connect with the core of sports management. So, while there’s definitely a solid chunk of people who’ve found success in sports-related fields after graduating, there’s also a noticeable number who’ve taken paths that seem only loosely related, leaning more towards general management or totally unrelated industries. Overall, the relevance of their jobs really varies widely, with many hitting the mark and others going off in unexpected directions.
Here is a visual representation of the most common words in job titles for Sports Management graduates (this is across all Sports Management graduates we've analyzed, not just those who went to Liberty University):
Graduates from Liberty University's Sports Management program seem to have a variety of career paths, but many have found ways to stay connected to the sports industry. Right after graduation, it's common for graduates to start their careers in entry-level positions within athletics, like coaching assistant roles or internships that help build their resumes. For instance, several graduates took positions like Graduate Assistants or Assistant Coaches at various colleges. These early jobs are great stepping stones into more significant roles in sports management, athletic operations, or coaching, as seen with alumni moving into roles such as Assistant Athletic Directors or Directors of Operations.
Looking further down the line, about five to ten years post-graduation, many graduates have transitioned into more advanced positions, especially within collegiate and professional sports organizations. Some have made significant strides, like becoming Directors of Operations or Account Managers in sports-related companies. However, it's a mixed bag: while many alumni have secured roles closely tied to sports management, others have shifted to careers outside of the field, including finance or healthcare. Overall, it appears that the degree provides a solid foundation for those passionate about pursuing a career in sports, yet some may end up in unrelated sectors. This diversity in career trajectories could be an important factor to consider for future graduates, depending on their specific interests and ambitions in the sports domain.
Getting a Bachelor’s degree in Sports Management at Liberty University, or really anywhere, can be a mixed bag. It’s not the easiest degree out there, but it’s not super tough either. You'll dive into a lot of cool topics like sports marketing, law, and event management, which can be pretty interesting if you're passionate about sports. However, like any degree, it will still require effort, especially with group projects and some research papers. It's definitely manageable if you stay organized and keep up with your assignments, but expect to put in some time and effort to really get the most out of it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Sports Management.
So, looking at the career paths of these Liberty University Sports Management grads, it seems like there's a bit of a mixed bag in terms of earnings. Some of the early career jobs—like coaching and internships—don't typically pay much, especially at the start, but as they move on, a few have landed in solid positions that likely offer a decent paycheck, like the Assistant Athletic Director and various roles at TEKsystems. However, others seem to be sticking around in more entry-level or service-oriented jobs, which usually don’t have the best pay. Overall, it looks like while some are doing pretty well, others are still working their way up the ladder, so it really just depends on the specific career trajectory each person has taken after graduation.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Sports Management (this is across all Sports Management graduates we've analyzed, not just those who went to Liberty University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Sports Management (ordered by the average relevance score of their Sports Management graduates, best to worst) where we have analyzed at least 10 of their graduates:
