What can you do with a Business Management And Marketing degree?

First, some facts. Of the Business Management And Marketing graduates we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 2436 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 63%, Business Management And Marketing graduates have a slightly lower likelihood (-4%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 16% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Management And Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Business Management And Marketing degree?
• What do Business Management And Marketing graduates do 1, 5 or 10 years out?
• How hard is a Business Management And Marketing degree? How long does it take?
• How much money can you make with a Business Management And Marketing degree?
• What are the best colleges for Business Management And Marketing?

View a random Business Management And Marketing graduate and our analysis:

Relevance score: 90% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2018 from Tennessee State University with a Bachelor of Business Administration - BBA in Business Management And Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Visual Merchandiser The Container Store Feb 2018 - May 2018 The role of Visual Merchandiser may involve some marketing skills, particularly in consumer behavior and display design, but it does not directly utilize core qualifications from a Business Administration degree. Customer Contact Coordinator The Container Store Jun 2018 - Jun 2019 The Customer Contact Coordinator position may utilize general organizational and customer service skills, but it lacks substantial relevance to a Business Administration degree as it primarily focuses on coordination rather than management or marketing. Marketing Project Coordinator Calyx Jun 2019 - Apr 2021 As a Marketing Project Coordinator, this job directly involves managing marketing projects, leveraging skills and knowledge acquired from a Business Administration with a focus on Marketing, making it highly relevant. Brand Marketing Manager Calyx Apr 2021 - Nov 2022 The role of Brand Marketing Manager requires strategic marketing knowledge and skills related to brand management, which are directly aligned with the individual's Business Administration degree, indicating high relevance. Marketing Operations Specialist Yooz Jan 2023 - Present The Marketing Operations Specialist position directly applies marketing strategies and operational skills learned in the Business Administration program, making this role fully relevant to the degree. ABOUT Motivated, passionate, and detail oriented individual with a strong academic background. Strong experience in Marketing within the software Industry. Skilled at learning new concepts quickly, working well under pressure, communicating ideas clearly & effectively, multitasking projects simultaneously & following through to achieve project goals.

What jobs can you get with a Business Management And Marketing degree?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Account Manager
• Assistant Manager
• Account Executive
• Project Manager
• Sales Representative
• Owner
• Sales Associate
• Manager
• Operations Manager
• Real Estate Agent

When examining the career paths of individuals who graduated with a degree in Business Management and Marketing, a diverse array of job titles and roles emerges. Throughout the various profiles analyzed, common themes reveal themselves, particularly regarding the relevance of their jobs to the degree they pursued. This exploration not only highlights the types of positions held after graduation but also assesses whether these roles adequately utilize the skills and knowledge that are characteristic of a Business Management and Marketing education.

The most prevalent job titles among these graduates include roles like Sales Manager, Marketing Coordinator, Account Executive, and various management positions in retail and service industries such as Hospitality Manager or Operations Manager. Many of these roles directly engage with fundamental business management practices—such as overseeing teams, developing marketing strategies, and enhancing customer relations—highlighting a clear connection to their degree. For instance, positions like Marketing Manager or Digital Marketing Specialist showcase a direct application of marketing strategies and principles learned during their studies, affirming their educational relevance.

However, not all roles demonstrated consistent relevance to the degree. Many graduates have taken on positions that align more closely with customer service or operational tasks, such as Guest Services Associate or Server, which, while employing some business-related skills, do not necessarily leverage the in-depth understanding of business management and marketing concepts learned in school. Furthermore, several profiles identified positions that lacked any substantial connection to business management or marketing, such as healthcare roles and technical positions. In these cases, the graduates' skills may be underutilized, indicating a disconnect between their educational background and job responsibilities.

In evaluating the overall relevance of the jobs held by these graduates, it becomes evident that many found meaningful employment that draws on the core principles of their degree. However, a significant proportion of individuals occupy roles that could be seen as only marginally related to Business Management and Marketing, raising questions about the alignment between educational outcomes and available job opportunities in the marketplace. For those pursuing a degree in this field, it is beneficial to seek out practical experiences, internships, or roles that are directly connected to business management and marketing principles to enhance career prospects post-graduation.

Here is a visual representation of the most common words in job titles for Business Management And Marketing graduates:

What kind of career trajectories do Business Management And Marketing graduates have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of graduates who studied Business Management and Marketing, we can see a variety of paths they’ve taken after finishing their degrees. Generally, many graduates start their professional journeys in entry-level sales, customer service, or marketing roles immediately after they graduate. For example, some graduates from Brigham Young University-Idaho went straight into sales associate positions at well-known companies like PepsiCo, while others began as account managers or marketing interns at various firms. This initial step often gives them practical experience and helps them build their professional networks, which is essential in fields like business management and marketing.

As we track these individuals five to ten years after graduation, there's a notable trend: many of them have moved into more specialized or managerial positions. For instance, those who started as sales associates often advance to roles such as sales manager, account executive, or even district manager within a few years. Graduates who began in marketing roles frequently transition into positions like marketing manager, brand manager, or even director-level roles in their respective companies. It’s clear that while starting in basic roles might seem underwhelming, these positions often serve as stepping stones to significant career advancements, especially for those who leverage their experience effectively and continue to seek growth opportunities.

However, not every graduate has a straightforward path. Some find themselves in careers that diverge from their degree focus, taking roles in unrelated fields after a few years, perhaps due to personal interests or a shift in career focus. For example, a graduate may initially work in marketing but later pivot to roles in operations or customer service management. While some individuals clearly stick to careers closely aligned with business management and marketing, others may take more circuitous routes that eventually lead them back to their roots or into completely new territory.

Overall, the landscape appears to be positive, showing that many graduates from business management and marketing programs are finding ways to grow and succeed in their careers. While some may have initial roles that do not precisely align with their studies, a common theme of growth and progress over time emerges. With persistence, creativity, and a willingness to adapt, these graduates are increasingly stepping into more strategic and impactful roles within the business world.

How hard is a Business Management And Marketing degree?

Honestly, a Bachelor's degree in Business Management and Marketing can be a mixed bag in terms of difficulty. Some parts might feel a bit easier, like basic marketing concepts or introductory business principles, especially if you enjoy those subjects. However, there are definitely some challenging courses thrown in, like finance or strategic management, that can really push you to think critically and analyze data. It requires a good balance of creativity and analytical skills, so if you’re someone who enjoys problem-solving and can handle group projects, you might find it manageable. Overall, it’s generally considered to be about average in terms of difficulty, but your experience will really depend on your interests and strengths. Just keep up with the readings and assignments, and you'll likely be just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Business Management And Marketing.

Do Business Management And Marketing graduates tend to make good money?

Looking at the job histories of these business graduates, it seems like some have made pretty decent money, while others are still working their way up the ladder or exploring different career paths. For instance, those who have taken managerial positions at well-known companies like Amazon or Verizon typically indicate solid earning potential, especially as they transition into higher roles. Similarly, individuals progressing into positions like Director, Senior Manager, or specialized roles in firms like Goldman Sachs and AstraZeneca also likely earn a comfortable salary.

On the flip side, some profiles show early career experiences in positions like bartending or retail that often pay less, particularly in the initial stages after graduation. Graduates in fields like real estate or sales might have fluctuating incomes depending on commissions, which can be a mixed bag. So, overall, while many of these graduates are on paths that suggest growing salaries, especially those in higher-level roles, others are still in early stages with potentially lower starting pay, so the picture is quite varied.

What buzzwords do Business Management And Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Management And Marketing. This may or may not be useful:

What are the best colleges for Business Management And Marketing?

Here are all colleges offering a Bachelor degree in Business Management And Marketing (ordered by the average relevance score of their Business Management And Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
San Jose State University	80	10
University of North Texas	70	14
Northwest Missouri State University	69	10
Texas State University	66	13
Strayer University	66	12
Penn State University	65	32
Western Governors University	65	39
Florida State University	62	10
Brigham Young University - Idaho	61	16
Grand Canyon University	60	18
Florida International University	59	10
California State University, Northridge	59	10
University of Phoenix	58	174
Ashford University	58	10