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First, some facts. Of the Business Management And Marketing graduates from Grand Canyon University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 18 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Business Management And Marketing graduates from Grand Canyon University have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 27% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Management And Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 100% We think this person has gone into a career highly relevant to their degree.
DEGREE INFOGraduated in 2015 from Grand Canyon University with a Bachelor's degree in Business Management And Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAccount Manager Wells Fargo Capital Finance May 2015 - Present ABOUTBusiness management |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking through the job roles of graduates from Grand Canyon University who studied Business Management and Marketing, it seems there’s a bit of a mixed bag. Many of these positions, like Operations Program Analyst, Marketing Associate, and Account Manager, directly tap into skills related to business management or marketing, making them extremely relevant to their degrees. However, there are also quite a few roles that don't align well with what they learned. Positions like Delivery Driver, Records Clerk, and even Teacher don't necessarily call for key business management or marketing knowledge, which raises questions about how well the degree translates into the job market for some graduates.
Overall, while a number of graduates are successfully landing roles in business management and marketing fields—showcasing the practical application of their studies—there's a significant portion whose jobs seem to stray far from their training. As a result, it's clear that while some graduates make great use of their education, others end up in roles that might not fully leverage their degree, highlighting the importance of industry connections or gaining experience in a related field to truly make the most of a Business Management and Marketing education.
Here is a visual representation of the most common words in job titles for Business Management And Marketing graduates (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to Grand Canyon University):
The career trajectories of graduates from Grand Canyon University with degrees in Business Management and Marketing show a diverse mix of paths. For many, their first jobs after graduation often include roles that may not directly align with their fields, such as positions in sales, operations, or even as entry-level associates in various sectors. For instance, some recent graduates have started in positions as servers or as client relationship consultants, which could be seen as stepping stones rather than direct applications of their education. This suggests that while they are managing to find work, the exact fit with their degrees might not always be immediate.
Looking five to ten years down the line, however, many graduates seem to find their footing in more relevant roles. There are examples of alumni moving up into management positions, such as area managers at Amazon, or transitioning into specialized roles like consultants or analysts. Some have carved out impressive careers in established companies like Wells Fargo and Ernst & Young, which really points to the potential for growth in their careers. Overall, while the initial job might not always align perfectly with what they studied, there does seem to be a promising trend where these graduates eventually leverage their degrees into productive and fulfilling careers within Business Management and Marketing.
Honestly, a Bachelor’s degree in Business Management and Marketing can be a pretty manageable ride if you stay organized and keep up with your coursework. At Grand Canyon University, like at many schools, you’ll cover a mix of theory and practical skills, which can make things a bit more engaging. The workload isn't super intense compared to some other fields, and a lot of the material is really relatable, especially since it often ties into real-world scenarios. If you’re into group projects and case studies, that’ll help too, as these programs like to incorporate collaborative work. However, if you don’t engage with the material and let things pile up, it can get overwhelming like any degree. Overall, it's a solid mix of challenge and fun, so if you’re motivated, you should be good to go!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 3 years to finish a Bachelor degree in Business Management And Marketing.
Looking at these job profiles, it seems like the graduates from Grand Canyon University have had a pretty mixed bag when it comes to making decent money. Some, like the Senior Consultant at Ernst & Young and the Area Manager at Amazon, are likely doing well financially given their positions, particularly in big companies or industries known for good pay. Meanwhile, others, like those working as teachers or in support roles, might not be bringing in the same kind of cash, especially starting out in their careers. It’s clear that there’s a range of salaries based on the roles and companies, but overall, it looks like a handful of them are carving out solid careers, while others are still figuring it out or taking jobs that might not pay as much initially.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Management And Marketing (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to Grand Canyon University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Business Management And Marketing (ordered by the average relevance score of their Business Management And Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 San Jose State University
|
80 | 10 |
 University of North Texas
|
70 | 14 |
 Northwest Missouri State University
|
69 | 10 |
 Texas State University
|
66 | 13 |
 Strayer University
|
66 | 12 |
 Penn State University
|
65 | 32 |
 Western Governors University
|
65 | 39 |
 Florida State University
|
62 | 10 |
 Brigham Young University - Idaho
|
61 | 16 |
 Grand Canyon University
|
60 | 18 |
 Florida International University
|
59 | 10 |
 California State University, Northridge
|
59 | 10 |
 University of Phoenix
|
58 | 174 |
 Ashford University
|
58 | 10 |