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First, some facts. Of the Business Management And Marketing graduates from University of Phoenix we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 174 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 58%, Business Management And Marketing graduates from University of Phoenix have a lower likelihood (-9%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 24% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Management And Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
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Relevance score: 50% We think this person has gone into a career only somewhat relevant to their degree.
DEGREE INFOGraduated in 2020 from University of Phoenix with a Bachelor's degree in Business Management And Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONBusiness Specialist Heritage Mortuary Inc. Aug 2021 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When analyzing the job trajectories of individuals who graduated with a degree in Business Management and Marketing from the University of Phoenix, a diverse set of roles becomes apparent. Many graduates have landed jobs in fields ranging from education and sales to operations and marketing, with varying degrees of relevance to their academic background. Some clear trends emerge regarding the alignment of these roles with the core skills acquired during their studies in business management and marketing.
One of the most common job types is in sales and account management, as exemplified by positions such as Sales Consultant, Account Manager, and Regional Sales Manager. These roles typically require strong communication, negotiation, and customer relations skills—traits that are directly cultivated in a Business Management and Marketing degree program. Additionally, positions like Marketing Manager and Business Development Manager also frequently appear, reinforcing that a significant number of graduates are engaging directly with the marketing elements of their education. In these cases, the connection between their job responsibilities and their degree is clear and substantial.
However, not all positions reflect this direct relevance. Many graduates have also taken roles that lean more towards administrative, operational, or even technical areas, such as Operations Manager, Administrative Assistant, or even roles in the healthcare field that require little to no business management or marketing knowledge. For instance, positions like Customer Service Representative or Claims Adjuster focus more on customer interactions or processing tasks that do not inherently demand the specific skills taught in their degree program. As such, these roles may not fully utilize the knowledge they acquired, leaving graduates feeling less satisfied with the application of their studies in real-world settings.
Among graduates, some exceptional cases do stand out where individuals have created their own paths, such as starting their own businesses or taking on significant leadership roles like Chief Operating Officer or Marketing Consultant. In these instances, they have been able to leverage their educational background to inform decision-making, develop marketing strategies, and manage operations effectively. This highlights that while many start in less directly relevant roles, they eventually find ways to apply their education creatively and effectively as they advance their careers.
Overall, while graduates of the University of Phoenix with a degree in Business Management and Marketing inevitably step into a variety of jobs, the connection to their studies does vary widely. The most common and relevant positions tend to be in sales and marketing functions, while there’s a significant number of roles taken up in administrative and operational capacities that do not fully utilize their graduate skill sets. As they progress in their careers, many are finding ways to re-integrate their educational experiences into more focused roles within business management and marketing, illustrating both a pathway and a challenge for those navigating the job market post-graduation.
Here is a visual representation of the most common words in job titles for Business Management And Marketing graduates (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to University of Phoenix):
When looking at the career trajectories of individuals who graduated with a degree in Business Management and Marketing from the University of Phoenix, it becomes apparent that they have pursued a wide range of jobs across various industries. Many of these graduates embarked on their professional journeys in entry-level positions related to banking, retail, and customer service shortly after graduation. For instance, roles such as personal bankers, sales consultants, and retail associates appear frequently as first jobs, reflecting a focus on customer interaction and sales skills that are integral in business management and marketing.
As time passed—around five to ten years post-graduation—many alumni transitioned into more advanced roles or specialized positions. A good number have moved into management or supervisory roles, which is encouraging for the Business Management and Marketing field. Positions like district manager, operations manager, and financial advisor showcase the potential for growth and the application of their degree in real-world settings. Some graduates have even taken the entrepreneurial route, operating their own businesses or consulting firms, which speaks to the skills developed during their studies, such as leadership and strategic thinking.
However, it's essential to be honest about the trends as well. Not all graduates have strictly adhered to a trajectory that aligns with their degree, as some have taken jobs in completely unrelated fields or remain in entry-level positions much longer than expected. For example, several profiles indicate roles that veer toward general administrative tasks rather than thrusting into business management or marketing roles, which could suggest a lack of opportunities or a variance in personal career goals.
Overall, the outcomes for graduates of the University of Phoenix in Business Management and Marketing appear mixed. While many have successfully carved out relevant careers, there are also notable instances of individuals landing in roles that don't directly reflect their educational background. This duality paints a picture of the job market's complexity and the varied paths graduates take when embarking on their professional journeys. The skills gained through a degree in this field are versatile, allowing graduates to succeed in numerous industries, even if they're not working in direct business management or marketing roles right away.
Honestly, getting a Bachelor’s degree in Business Management and Marketing at the University of Phoenix—or really anywhere, to be fair—can be a mixed bag. It’s not the hardest degree out there, but it does require a decent amount of effort, especially if you want to truly understand the concepts rather than just skate by. The coursework typically involves a lot of group projects, discussions, and practical applications, so if you’re someone who enjoys working with others and engaging in real-world scenarios, you might find it more enjoyable. However, if you're not super motivated or aren't a big fan of reading and writing reports, it could feel a bit more challenging. Overall, it’s manageable, but staying organized and focused is key to keeping up with the pace!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Business Management And Marketing.
Looking at the job trajectories of Business Management and Marketing graduates from the University of Phoenix, it seems like many of them have established solid careers, especially those who have been proactive in advancing their roles. A few standout positions include Directors of Operations, Purchasing Managers, and even a Vice President. Typically, these roles come with a decent salary, often ranging from $70,000 to well over $100,000 annually, depending on the industry and location. For example, the graduates who have moved into management and specialized roles, such as Procurement Manager and Senior Recruiter, likely see good earnings, given the demand for those positions.
However, not everyone has climbed the ladder as quickly. Some have held positions like Customer Support Representatives or Sales Associates for extended periods, which may not pay as well. For graduates with careers in retail or support roles, salaries can hover around $40,000 to $60,000, which isn't bad but might not provide the same financial stability as higher management positions. It varies a lot based on the individual's career path and initiative, but overall, it looks like many graduates are making decent money in their fields, especially as they gain more experience and move into higher-level roles.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Management And Marketing (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to University of Phoenix). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Business Management And Marketing (ordered by the average relevance score of their Business Management And Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:
| College | Score | Count |
|---|---|---|
 San Jose State University
|
80 | 10 |
 University of North Texas
|
70 | 14 |
 Northwest Missouri State University
|
69 | 10 |
 Texas State University
|
66 | 13 |
 Strayer University
|
66 | 12 |
 Penn State University
|
65 | 32 |
 Western Governors University
|
65 | 39 |
 Florida State University
|
62 | 10 |
 Brigham Young University - Idaho
|
61 | 16 |
 Grand Canyon University
|
60 | 18 |
 Florida International University
|
59 | 10 |
 California State University, Northridge
|
59 | 10 |
 University of Phoenix
|
58 | 174 |
 Ashford University
|
58 | 10 |