What can you do with a Business Management And Marketing degree from California State University, Northridge?

First, some facts. Of the Business Management And Marketing graduates from California State University, Northridge we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 10 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 59%, Business Management And Marketing graduates from California State University, Northridge have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:

Average score: 59%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Business Management And Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Business Management And Marketing graduate from California State University, Northridge and our analysis:


Relevance score: 3%

We think this person has NOT gone into a career related to their degree.

DEGREE INFO

Graduated in 2021 from California State University, Northridge with a Bachelor's degree in Business Management And Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Sports Model
Wilhelmina
Jan 2021 - Mar 2022
The role of Sports Model does not require any business management or marketing skills, focusing instead on physical attributes and modeling rather than relevant knowledge from the degree.

Commercial Model
3 Model Management
Nov 2021 - Mar 2024
As a Commercial Model, the job primarily demands performance and presentation skills, which are unrelated to the specific qualifications learned in a business management and marketing degree.

Lifestyle Model
it model management
Nov 2021 - Present
The position of Lifestyle Model does not incorporate elements of business management or marketing, as it is more based on personal appearance and styling rather than relevant academic knowledge.

Independent Contractor
Wilhelmina
Mar 2024 - Present
While being an Independent Contractor at Wilhelmina might involve some aspects of self-management and business acumen, it is not significantly aligned with the core qualifications of business management or marketing on a daily basis.

ABOUT

I was born and raised here in California. I love digital marketing and modeling. I work to accomplish building an optimizing my own social media platform. I focus on key outcomes, building a strong network, and learning to adapt to new digital trends. I enjoy meeting new people and hearing new perspectives. Feel free to reach out if you want to talk about digital marketing and or the modeling industry.

What jobs can you get with a Business Management And Marketing degree from California State University, Northridge?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


After looking at the job history for graduates from California State University, Northridge who studied Business Management and Marketing, it seems like many of them landed roles in diverse areas. A significant number have taken on positions in hospitality management, sales, and marketing where they get to use their skills directly related to their degree. For instance, roles like Marketing Intern, Business Development Executive, and Product Marketing Manager all seem to align well with what they learned in school about business strategies and marketing concepts.

However, there's also a noticeable trend of graduates taking jobs that aren't really connected to their field. For example, some ended up in completely unrelated fields like modeling, cooking, or even loss prevention, which mostly rely on skills outside of business management or marketing. So, while a good portion of grads found positions where they can use their degree effectively, there's definitely a mix of related and unrelated jobs in the overall picture. It's a reminder that, while a degree can provide some great opportunities, the job market can be unpredictable, and sometimes you have to take what you can get right out of college.

Here is a visual representation of the most common words in job titles for Business Management And Marketing graduates (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to California State University, Northridge):

What kind of career trajectories do Business Management And Marketing graduates from California State University, Northridge have? What do they do 1, 5 or 10 years out?

Graduates from California State University, Northridge who majored in Business Management and Marketing seem to follow a pretty diverse set of career paths. Many of them start off with roles that are directly related to their field, such as internships in marketing, business development, or sales positions right after graduation. For example, a graduate from 2019 took on roles that included a Production Coordinator and later as a Content Coordinator. Others have taken on roles in hospitality management, which while related, can sometimes steer further away from traditional marketing and business roles. It looks like many of these graduates are starting out in positions that might not scream “business manager” but are still gaining valuable experience and skills that can be transferable in future roles.

Fast forward five to ten years, and you can see a bit more specialization among these professionals. Some graduates have moved up into managerial positions or have pivoted their careers slightly, like moving from hospitality to higher-level marketing roles, such as a Marketing and Public Relations Specialist at NASA. We can also see graduates transitioning into diverse fields, with some even establishing long-term careers in industries like modeling. So, while not everyone is directly in high-flying marketing or business roles years later, it appears many are still making progress and finding their niche in various sectors. Overall, it seems like there’s a fair mix of successes and detours, but the foundation from their education is certainly aiding their career development regardless of the specific roles they end up in.

How hard is a Business Management And Marketing degree from California State University, Northridge?

Getting a Bachelor’s degree in Business Management and Marketing at California State University, Northridge can be a mixed bag. Overall, it's not considered super easy, but it’s also not the hardest path out there. You’ll definitely have to juggle a mix of group projects, exams, and presentations that can challenge your time management skills. Some classes might feel pretty straightforward, especially if you're good with numbers or have a knack for creativity, while others could dive deep into theory and require more analytical thinking. If you stay organized and engage with the material, you’ll likely find it manageable, so it really depends on how you approach it!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Business Management And Marketing.

Do Business Management And Marketing graduates from California State University, Northridge tend to make good money?

Alright, so checking out these graduates from California State University, Northridge, it looks like they’ve all taken some pretty cool paths after graduating, but the money aspect seems a bit mixed. The older grads, like the ones who graduated in 2011 and 2015, seem to be doing fairly well with more stable roles, especially in business development and hospitality management. Meanwhile, the 2018 grad with multiple roles, from a line cook to a Health and Safety Testing Administrator at Disney, might have had a wild but not super lucrative experience – it's a bit all over the place. The grads from 2019 and 2020 have moved around in different jobs that seem decent in the marketing and admin areas, but nothing screams high salary. The 2022 grad working at NASA probably has a solid paycheck, though! Overall, there are some who might be making decent money, but others seem to be on more of a struggle bus with roles that could vary quite a bit in pay. So, it’s a mixed bag depending on the grad and their career choices!

What buzzwords do Business Management And Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Business Management And Marketing (this is across all Business Management And Marketing graduates we've analyzed, not just those who went to California State University, Northridge). This may or may not be useful:

What are the best colleges for Business Management And Marketing?

Here are all colleges offering a Bachelor degree in Business Management And Marketing (ordered by the average relevance score of their Business Management And Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
San Jose State University 80 10
University of North Texas 70 14
Northwest Missouri State University 69 10
Texas State University 66 13
Strayer University 66 12
Penn State University 65 32
Western Governors University 65 39
Florida State University 62 10
Brigham Young University - Idaho 61 16
Grand Canyon University 60 18
Florida International University 59 10
California State University, Northridge 59 10
University of Phoenix 58 174
Ashford University 58 10