What can you do with a Marketing degree from Arizona State University - W. P. Carey School of Business?

First, some facts. Of the Marketing graduates from Arizona State University - W. P. Carey School of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 14 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Arizona State University - W. P. Carey School of Business have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 14% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Arizona State University - W. P. Carey School of Business?
• What do Marketing graduates from Arizona State University - W. P. Carey School of Business do 1, 5 or 10 years out?
• How hard is a Marketing degree from Arizona State University - W. P. Carey School of Business? How long does it take?
• How much money can you make with a Marketing degree from Arizona State University - W. P. Carey School of Business?
• What are the best colleges for Marketing?

View a random Marketing graduate from Arizona State University - W. P. Carey School of Business and our analysis:

Relevance score: 91% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2015 from Arizona State University - W. P. Carey School of Business with a Bachelors of Science in Business (BS) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Leads Agent BuyShade Apr 2016 - Apr 2017 As a Leads Agent, this role involves utilizing marketing strategies and expertise directly related to the Bachelor's degree in Marketing, making it highly relevant. Marketing and Account Manager BuyShade Apr 2017 - Jan 2019 The position of Marketing and Account Manager requires substantial application of marketing knowledge and skills developed during the Bachelor's program, making it a highly relevant role. Senior Marketing and Account Manager BuyShade Jan 2019 - Sep 2020 As a Senior Marketing and Account Manager, this job extensively utilizes advanced marketing strategies and practices aligned with the individuals degree, ensuring high relevance. Member American Marketing Association Oct 2020 - Oct 2021 While being a member of the American Marketing Association may enhance networking and professional development, it does not require direct application of marketing knowledge on a daily basis. Marketing Analyst TBConsulting Mar 2021 - Nov 2021 The position of Marketing Analyst involves analyzing market trends and data, which directly relates to skills learned in the Marketing Bachelor's program, making it highly relevant. Sr. Marketing Analyst TBConsulting Nov 2021 - Oct 2022 As a Senior Marketing Analyst, the job heavily relies on marketing principles and analytical skills acquired from the Bachelor's degree, ensuring a high degree of relevance. Sr. Product Marketing Specialist TBConsulting Oct 2022 - Sep 2023 The role of Sr. Product Marketing Specialist requires specific marketing knowledge and techniques that align closely with the skills developed during the Bachelors study in Marketing, making it highly relevant. Senior Marketing Consultant Freelance Oct 2023 - Apr 2024 As a Senior Marketing Consultant, this role may use marketing knowledge, but since it is freelance, the direct application of skills and strategies may vary significantly, resulting in a lower relevance score. Product Marketing Specialist Pacific Life Apr 2024 - Present The position of Product Marketing Specialist at Pacific Life requires direct application of marketing knowledge and skills learned during the Bachelor's program, making it highly relevant. ABOUT Highly accomplished Senior Product Marketing Specialist with eight years of experience covering a wide range of marketing channels, from digital and social media to advertising and event planning. Adept at optimizing marketing efforts to achieve measurable ROI and brand success.I am a dynamic candidate who also brings creative and client-specific skills to the table. I aim to consistently learn and grow, whilst being a leader and mentoring others whenever I can. I love meeting new people and learning new things, so please feel free to say hello and share a story with me.

What jobs can you get with a Marketing degree from Arizona State University - W. P. Carey School of Business?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Founder
• Marketing Coordinator
• Marketing Associate
• Student Account Representative
• Accounting Specialist Senior
• Accountant Senior
• Associate Attorney
• Corporate MBE Specialist
• Executive Assistant to the VP of External Affairs
• Project Coordinator

From the profiles I've looked at, it seems like a big chunk of graduates from the Arizona State University - W. P. Carey School of Business who majored in Marketing have ended up in roles that really connect back to what they studied. Many are involved in sales and marketing positions in the beverage industry, like Sales Representatives, Brand Managers, and Marketing Analysts. These roles often use the marketing principles they learned in school, focusing on things like branding, product promotion, and market analysis. It's cool to see that graduates are applying their skills in real-world settings where marketing strategies are essential for success. However, there are also some outliers, like those who have veered into project management or even legal fields, where the direct connection to marketing is pretty weak.

Overall, while many of the roles are relevant to marketing and require the skills developed through their degree, some grads have taken paths that don’t make much use of their marketing knowledge. Positions like project managers or administrative roles show a divergence from what you’d expect with a marketing degree. It’s interesting to see a mix of where they go post-graduation—some are thriving in marketing-centric jobs, while others seem to be more on the outskirts, using only a fraction of what they learned. So, if you're thinking about pursuing marketing, it’s a good idea to keep in mind that your career path can shape your use of those skills in a variety of ways!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Arizona State University - W. P. Carey School of Business):

What kind of career trajectories do Marketing graduates from Arizona State University - W. P. Carey School of Business have? What do they do 1, 5 or 10 years out?

Based on the LinkedIn profiles of graduates from the Marketing program at Arizona State University's W. P. Carey School of Business, it's clear that many of these individuals have carved out solid career paths related to marketing. For their first jobs after graduation, most of these alumni tend to start in entry-level positions like marketing assistants, sales representatives, or account coordinators. This initial experience is crucial as it lays the groundwork for their more advanced roles in the coming years, showing a common trend of climbing the career ladder within marketing-focused industries.

Five to ten years out, many graduates are holding significant positions like senior marketing analysts or project managers, and some even transition into specialized roles such as brand managers or digital marketing coordinators. Even those who initially ventured into other fields seem to shift back towards marketing after gaining some experience. While not every graduate stays directly within marketing, a substantial number do find roles that utilize their skills and training in valuable ways. Overall, it seems like these graduates tend to have successful careers that generally align with their marketing education, showcasing a diverse range of growth opportunities in the professional world.

How hard is a Marketing degree from Arizona State University - W. P. Carey School of Business?

Getting a Bachelor’s degree in Marketing at Arizona State University’s W. P. Carey School of Business is generally considered to be on the moderately challenging side. It’s not like it’s rocket science, but you’ll definitely need to put in some effort. You'll dive into subjects like consumer behavior, marketing strategy, and digital marketing, which can be super interesting but also require critical thinking and creativity. If you keep up with the assignments and engage in group projects, you’ll do just fine. Overall, it won’t be a walk in the park, but it’s definitely doable if you stay motivated and manage your time well!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Arizona State University - W. P. Carey School of Business tend to make good money?

Looking at the job histories of these Arizona State Marketing graduates, it seems like they’ve been doing pretty well for themselves overall! The first grad, who’s now a Senior Brand Manager, climbed up the ranks at beverage companies, which usually pays decently, especially since they jumped from sales to more strategic roles. The 2015 grad also moved through several marketing roles and ended up as a senior product marketing specialist, implying a solid salary progression. Others, like the 2018 grad who became an associate attorney, likely have a good paycheck too, since law firms tend to pay quite well. While some of the earlier jobs might not have seemed super high-paying, many of them have transitioned into more senior positions where you can expect stronger salaries. So yeah, it looks like they’re on a good path to making decent money in the marketing world!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Arizona State University - W. P. Carey School of Business). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11