First, some facts. Of the Marketing graduates from Kansas State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 28 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 52%, Marketing graduates from Kansas State University have a much lower likelihood (-15%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 14% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 80%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2012 from Kansas State University with a Bachelor of Science (B.S.) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONBusiness TeacherRock Creek JSHS Aug 2014 - May 2016 Business Development Associate, Energy INTL FCStone Inc. Jun 2016 - Aug 2017 Business Education Teacher Shawnee Mission School District Aug 2017 - Present Licensed Realtor Hills Real Estate Apr 2020 - Present FURTHER DEGREES DONE SINCE GRADUATINGTeaching CertificationKansas State University 2013 - 2014 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking at the job outcomes for graduates of the Marketing program from Kansas State University, it's clear that there’s a mix of positions that strictly align with marketing and roles that, while perhaps utilizing some related skills, don’t fully leverage the marketing knowledge gained during their studies. Many graduates ended up in roles like Business Development Managers, Account Managers, or even sales and consulting positions. These types of jobs can involve elements of marketing, like client relations and strategy, but they don't all require a deep understanding of marketing principles. For example, some graduates found themselves in administrative or operational roles, which focus more on management or logistics than on actual marketing practices.
However, there are also graduates who secured positions directly related to marketing, such as Marketing Coordinators and Consultants, where their degree knowledge plays a crucial role in their daily tasks. The distribution seems to indicate that while some graduates successfully tapped into marketing roles, a significant number ended up in positions where the relevance to their marketing education was limited. So, while there are definitely pathways that utilize a Marketing degree, it seems quite a few not only ventured into broader career territories but may have also had to adapt their skills beyond traditional marketing frameworks.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Kansas State University):
Looking at the career paths of Kansas State University marketing graduates, it seems like they often start with a range of entry-level jobs that may not be directly tied to traditional marketing roles. For instance, many of the early positions include internships, sales roles, or even teaching jobs, which indicate that grads aren't immediately jumping into high-profile marketing positions. Common first roles after graduation involve consulting, service delivery, or sales – all valuable experiences, but they also suggest that many graduates are still figuring out their niche. Some start in fields like communications or social media, which clearly relate back to marketing, while others branch into areas like business development and project management.
Fast forward five to ten years, and the career trajectories start broadening significantly. A lot of these individuals eventually find themselves in more advanced roles, such as account managers, consultants, or marketing specialists. For example, those who started as marketing coordinators or analysts often rise to senior manager levels, especially in industries like tech and healthcare. Others transition into related fields, like logistics or real estate, which may not seem directly linked to their degrees but still benefit from their marketing expertise. Overall, while the initial jobs may not be explicitly marketing-oriented, the long-term outcomes show that many graduates successfully pivot into solid careers that use their marketing skills, often landing in roles that allow for career growth and upward mobility.
Honestly, pursuing a Bachelor's degree in Marketing at Kansas State University or anywhere else can be a bit of a mixed bag, depending on your strengths and interests. If you enjoy creativity, problem-solving, and working with people, you might find it to be on the easier side of things. The coursework typically covers topics like consumer behavior, market research, and digital marketing, which can be pretty engaging. However, there are definitely some challenging aspects, like understanding all the data analytics and marketing strategies. Overall, it's about average in difficulty compared to other degrees; it’ll require effort and dedication, but if you’re passionate about it, you might find it quite enjoyable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at the career paths of these Kansas State University marketing grads, it seems like some have landed pretty decent gigs, while others might still be finding their footing. The folks with roles at big companies like Netsmart or positions like Senior Project Manager or Senior Financial Analyst probably aren't hurting for cash, especially with the progression in their careers. However, some earlier jobs, like bartending or temporary positions, suggest that the starting salaries weren’t exactly high, and not everyone has stepped into lucrative roles right away. Overall, there's a mix—some are definitely making decent money with good growth potential, while others might not be raking it in just yet.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Kansas State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: