First, some facts. Of the Marketing graduates from University of Cincinnati we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 23 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from University of Cincinnati have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 14%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2018 from University of Cincinnati with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONCustomer Service RepresentativeePremium Insurance Jun 2018 - Apr 2020 Receptionist HCM Wealth Advisors Apr 2020 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking through the careers of people who studied Marketing at the University of Cincinnati, it’s clear that many have landed in roles that lean towards marketing-related positions. A lot of graduates ended up working as Marketing Account Coordinators, Marketing Operations Specialists, and various Marketing Manager roles. These positions typically involve direct application of marketing principles, such as managing marketing accounts, developing strategies, and analyzing market trends. For instance, roles like a Marketing Production Specialist or Sr. Marketing Operations Specialist had hefty responsibilities that clearly utilized their marketing education.
However, it’s also interesting to note that a fair number of graduates have ventured into jobs that aren’t strictly marketing-related, like roles in account management, finance, and customer service. Though they may make use of some skills related to marketing—like communication and customer relationships—many of these positions don’t fully leverage the core marketing knowledge they acquired during their studies. So, while a good chunk of the graduates has found solid footing in marketing roles, others have drifted into areas less connected to their degrees, showing that a marketing education can sometimes lead to a diverse array of job opportunities, for better or for worse.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati):
When we look at the career paths of University of Cincinnati Marketing graduates, it seems like many of them have found roles that align quite well with their field over time. Right after graduation, you often see these individuals starting out in entry-level positions, such as Marketing Assistants or Account Coordinators. For instance, graduates from 2012 and 2013 jumped straight into roles linked to marketing operations and account management at recognized companies like Kroger and Morgan Stanley. These roles allow them to build foundational experience in the marketing industry, which is great for someone just getting started.
Fast forward five to ten years, many graduates tend to climb the ladder significantly within marketing or related sectors. For example, those who started as Account Coordinators or Marketing Specialists often end up as Managers or Senior Specialists at well-known companies, indicating a clear upward trajectory. It’s also interesting to see that some grads pivot into adjacent fields, like sales and project management, which still utilize their marketing knowledge but offer different challenges and rewards. Overall, while there are a few instances of graduates taking somewhat unrelated paths, the majority appear to have established fulfilling careers centered around marketing, showing that a degree from the University of Cincinnati can indeed open up numerous doors in this space.
Honestly, pursuing a Bachelor’s degree in Marketing can be a mixed bag, even at a school like the University of Cincinnati. Some students find it pretty manageable since a lot of the courses are more focused on concepts, creativity, and communication rather than heavy math or science. You’ll definitely dive into things like consumer behavior, digital marketing, and brand management, which can be interesting and engaging. However, if you’re not into group projects or presentations, that can be a bit of a struggle. Overall, it tends to be easier than some tougher degrees like engineering or physics, but it still requires effort, especially if you want to really grasp the material and succeed. So, if you're organized and motivated, it's definitely doable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these marketing graduates from the University of Cincinnati, it seems like some have climbed the ladder pretty well, especially those who landed roles at companies like Kroger and EyeMed. The ones in more traditional marketing and financial roles at Morgan Stanley also likely saw decent pay, especially as they moved up to management positions. Others, like those working in customer service or entry-level positions, might not be raking in the big bucks right off the bat, which is pretty common right after graduation. For recent grads, it's a mixed bag—some might be doing alright with their initial jobs, while others are still grinding their way up. Overall, while not all of them are making bank just yet, it looks like many are on a solid path to increasing their earnings as they gain experience.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: