First, some facts. Of the Marketing graduates from University of Tampa we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 49%, Marketing graduates from University of Tampa have a much lower likelihood (-18%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 51%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2010 from University of Tampa with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONEvent Coordinator (Contract)EH Publishing Jun 2013 - Dec 2013 Merchandise Assistant The TJX Companies, Inc. Mar 2014 - Mar 2015 Allocation Analyst The TJX Companies, Inc. Mar 2015 - Oct 2015 Project Coordinator - Health and Wellness Department Boston Public Schools Nov 2015 - Jul 2016 Project Manager - Health & Wellness Department Boston Public Schools Jul 2016 - May 2020 Assistant Director Of Operations, Office of Health and Wellness Boston Public Schools May 2020 - Feb 2022 ABOUTDetail oriented | Passionate | Self-Motivated | CreativeStrong verbal communication skills for dealing effectively with all types of personalities.Superb organizational skills Ability to prioritize, multi-task, lead, direct, and solve problems effectively. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the LinkedIn profiles of graduates from the University of Tampa with a Marketing degree, it’s clear that many ended up in jobs that aren't necessarily focused on traditional marketing roles. A lot of these folks found themselves in positions like event coordination, project management, and various administrative roles. While some of these jobs could use a sprinkle of marketing skills—like communication and customer service—most don’t really dive into the real marketing techniques or strategies they learned during their studies. For example, positions like Event Coordinator or Merchandise Assistant might touch on marketing, but they mainly focus on operational stuff instead.
On the flip side, there are definitely some graduates who landed fantastic marketing jobs, like Marketing Coordinator or Digital Marketing positions, where they get to roll up their sleeves and apply what they've learned in school. It's a mixed bag overall; while there are solid examples of graduates using their degrees effectively, a good chunk of them ended up in roles that don't directly relate to marketing. So, it would seem that having a marketing degree doesn't guarantee a job that puts all that knowledge to use every day, but it does open some doors in various fields.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Tampa):
Looking at graduates from the University of Tampa with a Marketing degree, it seems like they're generally carving out solid career paths in various marketing capacities. For those who graduated around 2010 and 2016, many snagged roles in marketing or related fields right after finishing their degrees. It’s common for these grads to start as marketing coordinators or assistants, which gives them a good foundation. As they gain experience, several have moved into higher responsibilities, like project managers or account managers, often within just a few years. For example, many folks who graduated in 2016 have successfully climbed the ranks at companies like McKinsey & Company and Rakuten Advertising, showcasing that they’re not just landing jobs—they’re advancing in their careers.
Fast forward a few years, and it appears that graduates from the more recent classes (like 2020 and onward) are also finding their footing, although there are signs of a mixed bag regarding how closely tied their first roles are to marketing. While some started in customer success or operational roles, they seem to be moving towards more marketing-centric positions over time. By the 5 to 10-year mark, it looks like many are doing well in their careers, transitioning from entry-level roles to mid-level management in marketing or related fields. It’s encouraging to see that while some graduates have had detours—like working in customer service or business consulting—many still find their way back into marketing realms where they can leverage their degree effectively. Overall, this suggests that a Marketing degree from the University of Tampa opens doors, even if some may take a less direct route initially.
Honestly, a Bachelor’s degree in Marketing can be pretty manageable, especially if you have a knack for creativity and communication. At the University of Tampa, you’ll probably find the classes to be engaging, with a mix of theory and real-world projects that make learning feel less like a drag. While there will be some challenging courses—like those that dive into data analysis or consumer behavior—it’s not usually as intense as, say, an engineering degree. Overall, if you stay organized, keep up with your assignments, and participate in group work, you should find it a solid fit without too much stress. Just be ready to brainstorm and think outside the box!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these University of Tampa marketing grads, it seems like most of them are making pretty decent money, especially considering the variety of roles they’ve moved into. Many have climbed the corporate ladder at reputable companies like McKinsey and Merck, and others have taken on managerial positions fairly early in their careers. Roles like Project Manager or Senior Account Manager usually come with good salaries, which suggests they’re likely earning well. Even the more entry-level positions like servers and bartenders show a progression into more stable jobs. Overall, while some might start with lower-paying roles, it looks like many of them are finding their footing in the job market and moving towards better-paying opportunities pretty quickly, so that's a solid path to be on!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Tampa). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: