First, some facts. Of the Marketing graduates from Lindenwood University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? On par with the average. Overall, with an average relevance score of 67%, Marketing graduates from Lindenwood University have about the same likelihood of finding work in this field as the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 9% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 71%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2020 from Lindenwood University with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAnalyst, Sourcing & Supplier ManagementMastercard May 2021 - Mar 2023 Senior Sourcing & Supplier Management Mastercard Mar 2023 - Present ABOUTAs a skilled and determined recent graduate, it is my objective to obtain a purchasing position that will utilize my knowledge in marketing and supply chain management. I am hardworking, passionate about procurement, detail oriented, and confident that I can achieve any goal set before me. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When you look at the job profiles of graduates from Lindenwood University's Marketing program, you'll notice a mix of roles that show varying degrees of relevance to marketing. Many graduates took on positions directly tied to marketing, such as Marketing Manager, Digital Marketing Analyst, or even roles that required a strong understanding of marketing strategies, like E-Commerce Marketing Specialists. These positions clearly utilize the skills and knowledge gained from their degrees, demonstrating that they are navigating their careers in the right direction.
However, there are also a significant number of graduates who found themselves in jobs that don’t align closely with marketing principles. Positions like Builders Care Representative, Crew Leader, or even Sales Representative may require some level of communication or customer engagement skills, which can overlap with marketing, but they lack the core marketing elements. This indicates that while some graduates landed right where their degree could shine, others ended up taking paths that weren’t fully utilizing their marketing education. It's a mixed bag, really—some are leveraging their degrees in cool, relevant roles, while others might be off doing something else entirely.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Lindenwood University):
When looking at the career paths of graduates from Lindenwood University with marketing degrees, there are some interesting trends that emerge. For many, their first job out of college isn't directly in marketing but rather in roles that can be somewhat adjacent or even unrelated. For example, you might see a recent grad taking a position as a Builder Care Representative or Crew Leader before transitioning into roles like Lawn Treatment Program Manager or even Sales Representative. This suggests that while some graduates jump into marketing roles early on, others might explore different sectors or positions that help build their skills before settling into their marketing careers.
Fast forward five to ten years after graduation, and there’s definitely a bit more consistency. Many graduates from Lindenwood have found their way into solid marketing roles within reputable companies, particularly in digital marketing, strategy, and branding. Positions like Digital Marketing Analyst or Senior Specialist in E-commerce Marketing show a clear advancement into relevant fields. Not every path leads directly to a marketing position; some end up in sales or other sectors, but those who stick close to marketing generally seem to build successful careers. Overall, while the initial job titles may vary, there is a noteworthy number of graduates who establish themselves in solid marketing positions as they gain experience.
Getting a Bachelor's degree in Marketing at Lindenwood University, or really any university, can be a mixed bag. It’s not typically considered super tough compared to some other degrees, like engineering or physics, but it definitely has its challenges. You'll dive into things like consumer behavior, digital marketing, and market research, which can be a lot of work, especially if you're not super into numbers or data analysis. But if you're creative and enjoy communicating ideas, you might find it pretty enjoyable! Overall, it’s definitely manageable, especially if you stay organized and keep up with your assignments, so don’t stress too much about it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these Lindenwood graduates, it seems like most of them have landed pretty decent jobs, especially considering they’re working in fields like marketing and digital strategy, which can pay well. The graduates from 2014 and 2018 seem to have particularly strong trajectories with roles at big companies like Nestlé Purina and Mastercard, which usually offer good salaries and benefits. Even the ones who started in entry-level positions have moved into roles with more responsibility and likely better pay over time. However, the grad who started as a waitress and bounced around different service jobs before getting into a marketing role might not have made as much initially. So overall, it looks like most of these folks are doing alright financially, especially if they stick with their careers in marketing and get some experience under their belts!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Lindenwood University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: