First, some facts. Of the Marketing graduates from Wichita State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Marketing graduates from Wichita State University have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 9% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 51%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2018 from Wichita State University with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONSocial Media InternGirls on the Run International Jul 2018 - Nov 2018 Marketing Production Coordinator MODERNBEAST May 2019 - Dec 2019 Operations and Customer Success Manager StackedSkincare Mar 2019 - Jul 2023 Operations and Customer Experience Associate Manager Perelel Jul 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Based on the LinkedIn job profiles of graduates from Wichita State University with a degree in Marketing, it seems like a lot of these folks have landed jobs that either closely relate to marketing or only touch on it in passing. Positions like Marketing Manager, Marketing Specialist, and Marketing Coordinator are pure gold because they directly apply the skills learned during their studies. On the other hand, roles like Operations Manager, Accounts Payable Manager, or even Business Owner pop up but don't always dive deep into marketing theories or strategies.
Overall, the relevance to marketing varies. While some graduates have skills that can be applied in marketing contexts, like social media management or event management, others seem to be working more in sales or operational roles where the connection isn't as strong. This mix indicates that while a Marketing degree opens many doors, the actual reliance on marketing skills can differ drastically from one job to another. So, for those looking to pursue a career right in the heart of marketing, seeking roles that explicitly require marketing knowledge might be the way to go!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Wichita State University):
From analyzing the career trajectories of Marketing graduates from Wichita State University, it seems like many of them start off with entry-level positions that are pretty relevant to the marketing field right after graduation. For instance, roles like Marketing Assistants or Social Media Interns pop up a lot in the early career stages. This suggests a solid foundation where graduates are getting hands-on experience in various marketing aspects, such as social media management, sales, and even project coordination. The diversity in their first roles indicates that they're exploring different paths within marketing, which can be a great way to figure out what they truly enjoy.
Fast forward a few years, and it looks like many of these graduates have managed to level up their careers. After about five years, you’ll find some moving into managerial or specialized positions, like Marketing Managers and Project Managers. There are a few outliers who seem to take a more circuitous route, like those who have worked in customer service or logistics, but overall, a good number of them remain within the marketing realm or find ways to link their marketing skills to other sectors. So, while there might be a mix of paths, the trend shows that a degree in Marketing from WSU can lead to meaningful, relevant careers if graduates keep hustling and exploring opportunities in the field.
Honestly, a Bachelor’s degree in Marketing can vary in difficulty, but generally, it's considered to be on the easier side compared to some other business majors like finance or accounting. At Wichita State University, or other schools, you’ll find a good mix of classes that cover creative stuff like advertising and branding, along with more analytical topics like market research. So, if you're more of a people person and enjoy creative projects, you might find it pretty manageable and even fun. Keep in mind that you'll still have to put in the effort to understand the theories and concepts, but overall, if you stay organized and keep up with your work, it shouldn't be too overwhelming.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Wichita State University marketing grads, it seems like some of them are on pretty solid career paths, which usually hints they're making decent money. The folks who graduated back in 2011 and 2016, for example, have progressed to roles like Program Manager and Project Manager, which typically come with a nice paycheck. Others, like the recent grads from 2020 and 2022, are still building their careers with positions that might not pay a ton yet, like being a Bank Teller or Marketing Coordinator. Overall, while some seem to be doing well, others are still in the earlier stages of their careers, so it's a mixed bag!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Wichita State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: