What can you do with a Marketing degree from University of Houston?

First, some facts. Of the Marketing graduates from University of Houston we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 13 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 64%, Marketing graduates from University of Houston have a slightly lower likelihood (-3%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 15% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from University of Houston?
• What do Marketing graduates from University of Houston do 1, 5 or 10 years out?
• How hard is a Marketing degree from University of Houston? How long does it take?
• How much money can you make with a Marketing degree from University of Houston?
• What are the best colleges for Marketing?

View a random Marketing graduate from University of Houston and our analysis:

Relevance score: 76% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2019 from University of Houston with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Event Coordinator Chick-fil-A-Franchise Aug 2019 - Jul 2021 As an Event Coordinator at Chick-fil-A, the role involves organizational and communication skills which may relate to marketing concepts, but it is not directly tied to a marketing degree. Sales Associate Painted Tree Boutiques Aug 2021 - Oct 2021 The role of Sales Associate at Painted Tree Boutiques primarily involves customer service and sales, which does not align specifically with the core skills acquired in a marketing degree. Assistant Manager Painted Tree Boutiques Oct 2021 - Aug 2022 As an Assistant Manager at Painted Tree Boutiques, some skills related to marketing may be applied in customer engagement strategies, but overall it is not a direct application of marketing knowledge. Business Owner Rustic Blush Boutique Jan 2019 - Present Running Rustic Blush Boutique as a Business Owner utilizes direct marketing skills for promotion, customer engagement, and product placement, which are essential components of a marketing degree. Membership Development Rep Brazos Valley Schools Credit Union Oct 2022 - Present The Membership Development Rep position at Brazos Valley Schools Credit Union may involve aspects of marketing in terms of member outreach, but it is more focused on member services and operations rather than core marketing principles. ABOUT Skilled Marketing, Brand and Creative professional with focus in brand and campaign marketing, product marketing, creative direction, graphic design, print production, digital communication, visual merchandising and business development. Detail oriented with a passion for business growth and development. Effective leader with excellent management, organization and communication skills. Strong marketing and design skills individual with a proven track record to get the job done.

What jobs can you get with a Marketing degree from University of Houston?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Business Owner
• Realtor
• Marketing Manager
• New Media Account Manager
• Order Specialist
• Maintenance Renewals Manager
• Business Manager/ Grant Writer
• Renewal Specialist
• Executive Team Leader
• Office Manager

From analyzing the LinkedIn profiles of University of Houston graduates with Marketing degrees, it seems like the most common career paths include roles in sales, account management, and various positions in event and content management. Many graduates took on roles like Marketing Manager, Sales Consultant, or even started their own businesses, which directly leverage their marketing skills. Some of these positions, like Marketing Managers and Digital Marketing Specialists, rely heavily on the specific strategies and knowledge taught during their studies, making them extremely relevant to their degrees.

However, there’s a noticeable trend where many graduates end up in positions that are less aligned with marketing, such as sales roles or general management positions. For example, jobs like Food Safety Specialist or Account Managers often focus more on operational tasks rather than marketing strategies. While some roles, like Business Owner or Digital Construction Consultant, do fit into the marketing category due to their emphasis on promotion and engagement, there's a significant number of jobs that don't fully utilize the marketing knowledge acquired during their studies. Overall, it appears that while some graduates are effectively applying their marketing expertise, others are navigating roles that are only tangentially related to marketing, which may dilute the full potential of their degree in the job market.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Houston):

What kind of career trajectories do Marketing graduates from University of Houston have? What do they do 1, 5 or 10 years out?

It looks like graduates from the University of Houston’s Marketing program have mostly embarked on diverse and evolving career paths. Right after graduation, many tend to find their first jobs in positions like Marketing Coordinator, Sales Consultant, or even Project Specialists. These early roles often serve as a springboard into more specialized marketing and sales positions. For instance, graduates from 2010 and 2012 jumped into various roles that were either directly related to marketing or leveraged their communication and managerial skills. This kind of practical experience seems to pay off, as many of these individuals have moved into more significant roles within well-known companies over the years.

Fast forward five to ten years, and you can see an impressive trend where many of these alumni are taking on leadership positions such as Marketing Managers, Regional Sales Managers, or even Marketing Directors. A fair number have also transitioned into higher-level strategic roles, like Strategic Marketing Manager or Associate Manager roles. While there are exceptions, where some graduates strayed from traditional marketing roles and found themselves in diverse fields such as real estate or even opening their own businesses, the overall trajectory paints a solid picture. Most graduates appear to have found meaningful and relevant careers in marketing and sales, which is great news if you’re considering a similar path!

How hard is a Marketing degree from University of Houston?

Honestly, a Bachelor’s degree in Marketing at the University of Houston is pretty average in terms of difficulty—it's not a walk in the park, but it’s also not super intense like some STEM majors. You’ll definitely need to put in the effort with assignments, projects, and presentations, but if you have a genuine interest in marketing concepts and enjoy creative thinking, you might find it more manageable. Group work is common, so if you thrive in teams, that can make things easier too. Just be prepared to balance studying with projects and staying on top of current marketing trends, but overall, if you keep your head in the game, you should do just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 3 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from University of Houston tend to make good money?

Looking at these Marketing grads from the University of Houston, it seems like a mixed bag in terms of how well they’ve been cashing in. The earlier graduates, especially those who landed roles as Regional Managers and Sales Managers, likely pulled in some decent salaries, especially at companies like Hilti and Kellogg. However, others, particularly those with less managerial experience or who have stayed in entry-level roles, might not be making hefty paychecks. It’s a bit up and down; some are clearly on a solid financial path while others seem to be still climbing the ladder. Overall, if you study hard and network well, you can definitely find ways to make good money in marketing—just like some of these folks have!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Houston). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11