First, some facts. Of the Marketing graduates from Loyola University Maryland we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Loyola University Maryland have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2020 from Loyola University Maryland with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarket Intelligence Analyst - Advanced Performance MaterialsThe Chemours Company Jun 2020 - Aug 2021 Channel Partner Manager - Advanced Performance Materials The Chemours Company Aug 2021 - Mar 2023 Account Manager - Advanced Performance Materials The Chemours Company Feb 2023 - Present ABOUTAccount Manager for The Chemours Company with experience in market intelligence and analysis, brand development, and customer relations management. Excellent problem solving, analytical, and organizational skills. Demonstrated ability to identify market trends and analyze competitive information as well as effectively manage customer relationships across various product lines. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
So, looking at the job paths of people who graduated with a Marketing degree from Loyola University Maryland, you can definitely see some patterns emerge. A lot of graduates have landed roles in marketing-related positions, especially those who graduated more recently. For instance, many from the class of 2013 and up have taken jobs as Marketing Assistants, Coordinators, and Managers, especially in companies like Simon and Schuster and ABRAMS, which heavily rely on marketing strategies. These roles clearly relate to their degree and utilize the skills they learned.
On the flip side, some graduates ventured into positions that are only loosely connected to marketing. Many graduates from earlier years, especially around 2010 to 2014, took jobs that leaned more towards business analysis, project management, or even roles that don't incorporate marketing at all, like being an English teacher or a financial analyst. These jobs don't really tap into the core skills that a marketing degree would provide. Overall, while a good chunk of grads ended up in solid marketing roles, there's a noticeable number who found themselves in unrelated jobs, highlighting that a marketing degree can still lead you down some varied paths in the business world. It's a mix, and that's pretty normal when you look at degrees across universities!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Loyola University Maryland):
Graduates from Loyola University Maryland with a degree in Marketing seem to carve out quite diverse career paths, especially within the marketing and communications sectors. For many, the first job after graduation often involves entry-level positions like Marketing Assistant or Coordinator, where they start to hone their skills in the field. This early stage typically includes internships or roles that focus on supporting marketing campaigns or managing social media—perfect for gaining practical experience and building a professional network.
Fast forward five to ten years, and many of these graduates find themselves in more senior positions, such as Digital Marketing Managers or Communications Leads, showcasing that they’ve moved up the ranks within marketing. Some have even taken the entrepreneurial route, becoming consultants or starting their own marketing firms. Even those who have strayed from traditional marketing roles have often transitioned into related fields like business analysis or project management, which still leverage their marketing skills. The overall trend suggests that these graduates have generally been successful in their careers, finding roles relevant to their degrees and often progressing into positions of greater responsibility and expertise. So, it looks like a Marketing degree from Loyola has a pretty good payoff!
Honestly, a Bachelor’s degree in Marketing can be a mixed bag when it comes to difficulty, but it tends to be pretty manageable compared to some other majors. At Loyola University Maryland, you can expect a good balance of coursework that combines practical skills with some theory, like understanding consumer behavior and learning about digital marketing. It does involve group projects and presentations, which can be a little tougher if you’re not a fan of teamwork. Overall, it’s not an easy ride, but if you’re passionate about the subject and willing to put in the effort, it should be a rewarding experience without being overly stressful. Just be prepared to stay organized and keep up with the assignments!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Loyola graduates, it seems like they’re generally doing pretty well in their careers, which probably means they're making decent money. Those who graduated in 2010 and 2013 have climbed the ranks pretty impressively, and positions like Chief Executive Officer or Senior Managers usually come with nice salaries. The grads from 2016 and 2018 have also moved into solid roles in marketing and analysis, which are typically well-compensated careers now. Even the more recent graduates from 2020 and 2023 are landing roles that suggest growth potential. So yeah, it appears they’ve found a good path and are likely making a comfortable living—as long as they keep climbing!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Loyola University Maryland). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: