First, some facts. Of the Marketing graduates from Florida International University - College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Significantly above average. Overall, with an average relevance score of 78%, Marketing graduates from Florida International University - College of Business have a much higher likelihood (+11%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 77%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2021 from Florida International University - College of Business with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONSocial Media ManagerThe Advantaged Yacht Charters Feb 2021 - Jun 2021 Charter Management Burgess Jun 2021 - Jun 2022 Retail Charter Assistant Burgess Jun 2022 - Sep 2023 Charter Broker Burgess Sep 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking at the job experiences of Florida International University graduates with degrees in Marketing, it's clear that a variety of positions have emerged. Many graduates landed roles like Marketing Coordinator, Social Media Manager, and E-Commerce Manager that directly utilize the marketing principles they learned during their studies. These roles are not just about selling a product; they involve strategic planning, customer engagement, and managing online presence, which all tie back to their marketing education.
However, there are also quite a few graduates who veered into positions less directly related to marketing, such as Store Manager, Insurance Producer, or even Administrative Assistant roles. While some of these positions might require a bit of marketing know-how—like understanding customers or managing promotions—they generally focus more on sales or administrative tasks rather than core marketing functions. So, while there's a healthy mix of jobs that align closely with marketing principles, many grads also found themselves in roles where their degree's relevance was somewhat diminished, showcasing the broad applicability of their skills beyond traditional marketing jobs.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Florida International University - College of Business):
Graduates from Florida International University's College of Business who studied Marketing seem to have quite diverse career paths, but there are definitely some trends you can spot. For many of them, the first job after graduation tends to lean toward roles involving sales, coordination, or social media management. It looks like many start off as Marketing Coordinators or in similar positions, often working in companies like Sprint, Verizon, and even taking on independent contractor roles, which shows a mix of seeking stability and exploring entrepreneurship. Additionally, internships are a common starting point, as seen with those who took on digital marketing and promotions roles right after school.
As time goes by, it seems that graduates either find their footing in solid Marketing-related careers or venture into positions that are less directly tied to Marketing. About five years out, some find themselves in managerial roles or as product specialists, which still have connections to their marketing backgrounds. A few even become business owners or heads of their own companies, showing an entrepreneurial spirit. However, there are a fair number who have drifted into sales roles, business management, or even unrelated fields like insurance, which might not feel like a direct application of their Marketing degree. However, as seen with those moving into roles like Chief Marketing Officer and senior marketing positions, it’s clear that there’s potential to do really well in the Marketing field if they stick to it.
Honestly, a Bachelor’s degree in Marketing at Florida International University’s College of Business is pretty typical in terms of difficulty when you stack it up against other business degrees. You're looking at a mix of coursework that covers everything from consumer behavior to digital marketing, which can be super interesting, but also requires a bit of effort, especially if you’re not a natural at things like statistics or research methods. If you stay organized, manage your time well, and actually engage in the material, it’s definitely manageable. It’s not necessarily a walk in the park, but if you have a passion for the subject, it’ll feel more like a fun challenge than anything else.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
Looking at these marketing grads from Florida International University, it seems like most of them are doing pretty well for themselves. A few have climbed the corporate ladder and landed roles like Senior Marketplace Director and General Manager, which typically come with decent salaries. Others have taken the entrepreneurial route, starting their own businesses, and while that can be a bit risky, it could also lead to good earnings if they’re successful. Overall, they seem to have found good opportunities, whether in established companies or through their ventures, so I’d say they’re making at least decent money relative to what you'd expect for recent grads!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Florida International University - College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: