What can you do with a Marketing degree from Pace University - Lubin School of Business?

First, some facts. Of the Marketing graduates from Pace University - Lubin School of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 10 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 57%, Marketing graduates from Pace University - Lubin School of Business have a lower likelihood (-10%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, 40% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.

See the details:

• What jobs can you get with a Marketing degree from Pace University - Lubin School of Business?
• What do Marketing graduates from Pace University - Lubin School of Business do 1, 5 or 10 years out?
• How hard is a Marketing degree from Pace University - Lubin School of Business? How long does it take?
• How much money can you make with a Marketing degree from Pace University - Lubin School of Business?
• What are the best colleges for Marketing?

View a random Marketing graduate from Pace University - Lubin School of Business and our analysis:

Relevance score: 65% We think this person has gone into a career only somewhat relevant to their degree. DEGREE INFO Graduated in 2020 from Pace University - Lubin School of Business with a Bachelor's degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATION Social Media Coordinator The In Sounds Oct 2021 - Mar 2022 As a Social Media Coordinator, the role directly applies marketing strategies and communication skills acquired in the Bachelor's program, making it highly relevant. Student Engagement Intern Pace University - Lubin School of Business Feb 2022 - May 2022 The Student Engagement Intern position may utilize some marketing concepts and promote events, but it is more focused on student affairs and engagement rather than core marketing skills. Veteran Immersion Program Paramount Veterans Network May 2022 - May 2023 The Veteran Immersion Program position does not specifically require marketing knowledge or skills, focusing instead on veteran services and support. Associate Planner Publicis Groupe Jan 2023 - Present As an Associate Planner at Publicis Groupe, this role necessitates a strong understanding of marketing strategies and client communication, directly applying the skills learned in the marketing degree. FURTHER DEGREES DONE SINCE GRADUATING Master of Business Administration - MBA Pace University - Lubin School of Business 2020 - 2022 ABOUT I'm a U.S. Navy Veteran whom obtained their MBA with a combined 2 years of internship experience in marketing, advertising, strategy development, music songwriter, social media content creation and engagement, project management, event planning, brand partnerships, campaign management, and promotional strategies. Some examples include: As an Associate Planner at Publicis Groupe, assisting our client in saving up to millions of dollars in advertisements. Ensuring 10 ad placements are running accordingly and troubleshoot campaigns when needed. While developing strong excel and organizational skills. As a member of Paramounts Veteran Immersion Program, Ive created, promoted, and assisted in 10+ impactful events for veterans and military families. Marketing & promoting the Paramount VIP brand to 100s of veterans in person and on social media. While developing brand partnership skills collaborating with Paramount Global, CBS News, and veteran non profit organizations. As a Social Media Coordinator at The In Sounds, I oversaw the companys Discord and Reddit social media. Managing engagement and creating marketing strategies driving the promotion of independent music artists song/album releases +20%. I get excited about opportunities where I can develop and promote a brand/talent reaching the masses through music, entertainment, and media.I love connecting with new people, you can reach me at [EMAIL REMOVED]

What jobs can you get with a Marketing degree from Pace University - Lubin School of Business?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Account Executive
• Technical Account Manager
• Personal Shopping Assistant (Seasonal)
• Account Executive/ Accountant
• Real Estate Agent/ Assistant Property Manager
• Executive Assistant to Senior Vice President
• Healthcare Activations Administrator
• Contract Attachment Specialist
• Brand Manager
• Operations Manager

After checking out the career paths of people who graduated with a Marketing degree from Pace University, it looks like a mixed bag when it comes to the relevance of their jobs to their studies. Many graduates have ended up in roles like Account Executives, Digital Media Associates, or Project Managers, where some of the skills they learned in their marketing classes are helpful, but not all positions are strongly linked to marketing. For example, jobs in digital media are often a better fit since they directly involve creating and managing campaigns that require marketing knowledge. On the other hand, roles that are more about client management or operations don’t really tap into the marketing skills those graduates should have gained.

In general, the trend shows that while a significant number of graduates land jobs that utilize their marketing knowledge—especially in digital marketing and brand management—there are quite a few who find themselves in positions where marketing is more of a sidekick skill rather than the main event. So, if you’re considering a Marketing degree, just be aware that while there are plenty of relevant opportunities, the connections to marketing concepts can vary widely depending on the specific job roles you might end up in. It's super important to explore just how much of the marketing world you want to dive into when you start your career!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Pace University - Lubin School of Business):

What kind of career trajectories do Marketing graduates from Pace University - Lubin School of Business have? What do they do 1, 5 or 10 years out?

The graduates from Pace University's Lubin School of Business with a marketing degree have generally followed promising career trajectories, especially in their early years after graduation. For many, landing their first jobs often involves roles that directly relate to marketing, such as assistant or coordinator positions in media, digital marketing, or account management. This hands-on experience proves valuable as they advance in their careers. Take, for instance, graduates from 2010 and 2011—they started as assistant media planners or digital media operations associates and quickly climbed the ranks to management positions within a few years. It's clear that a significant number of these graduates are finding themselves in roles integral to the marketing world soon after they toss their caps in the air.

Fast forward five to ten years, and it seems that many graduates are still within the marketing discipline, but some have also branched into related fields, such as account management and project management. A few have transitioned into senior roles or managerial positions, which speaks to a solid track record and growth within the industry. While there are some graduates who have taken paths that lead to roles less linked to marketing—like an executive assistant or a real estate agent—the overall trend suggests that a majority are successfully navigating their careers in fields aligned with their degrees, contributing to the vibrant world of marketing. So, if you’re aiming for a marketing degree at Pace, the future looks pretty bright and full of potential opportunities in various marketing avenues!

How hard is a Marketing degree from Pace University - Lubin School of Business?

Honestly, the Bachelor’s degree in Marketing at Pace University’s Lubin School of Business isn’t super easy, but it’s not like climbing a mountain either—it’s kind of in the middle. You’ll dive into a mix of creative stuff and analytical concepts, like consumer behavior and market research, which can be enjoyable if you're into those things. The workload can get a bit intense, especially when you’re juggling group projects, case studies, and exams, but students often find the courses engaging and relevant to real-world scenarios. Plus, the support and resources at Pace can definitely help you along the way. Overall, it might be challenging, but if you have a passion for marketing, it can be a pretty rewarding experience!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Pace University - Lubin School of Business tend to make good money?

So, looking at these Marketing grads from Pace's Lubin School of Business, it seems like they've generally been able to snag some decent jobs. The 2010 grad climbed from an assistant role to a managerial position, which likely comes with a good paycheck as they moved up. The 2011 grad also did well, progressing to a director role, which usually means bigger bucks. The 2013 grads are a mixed bag; one jumped from account executive jobs to more stable administrative roles, but it might not mean a ton of cash, while the other has stuck to technical account management, which can also pay off nicely. The more recent grads from 2018 to 2023 are still building their careers, but many have started in roles that lead to decent opportunities in the future. Overall, it looks like most of them have made pretty good money—or at least are on the right path to do so—especially with their career progressions!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Pace University - Lubin School of Business). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11