What can you do with a Marketing degree from Iowa State University - Ivy College of Business?

First, some facts. Of the Marketing graduates from Iowa State University - Ivy College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 10 LinkedIn profiles (see below).

The verdict? Slightly above average. Overall, with an average relevance score of 69%, Marketing graduates from Iowa State University - Ivy College of Business have a slightly higher likelihood (+2%) of finding work in this field compared to the average graduate across all fields:

Average score: 69%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from Iowa State University - Ivy College of Business and our analysis:


Relevance score: 91%

We think this person has gone into a career highly relevant to their degree.

DEGREE INFO

Graduated in 2021 from Iowa State University - Ivy College of Business with a Bachelor's degree in Marketing. Also pursued further education since (see below).

JOB HISTORY SINCE GRADUATION
Art Committee
The Fashion Show
Jan 2021 - May 2021
The role in the Art Committee at The Fashion Show does not require specific marketing knowledge or skills, making it unrelated to the Bachelor's degree in Marketing.

Marketing Intern
Workiva
May 2021 - May 2022
The Marketing Intern position at Workiva directly involves applying the marketing concepts and strategies learned during the Bachelor's program, making it highly relevant.

Marketing Specialist & Graphic Designer
Stockguard, Inc.
Feb 2022 - Present
As a Marketing Specialist & Graphic Designer at Stockguard, Inc., this job requires the application of marketing skills and knowledge daily, aligning closely with the Bachelor's degree in Marketing.

FURTHER DEGREES DONE SINCE GRADUATING
Master of Arts - MA
Iowa State University - College of Design
2021 - 2022
ABOUT

No information provided.

What jobs can you get with a Marketing degree from Iowa State University - Ivy College of Business?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


When looking at the job paths of Iowa State University graduates with a Marketing degree, it's clear there's a mix of roles they're stepping into. A significant number of these jobs, like those of Realtors and Marketing Coordinators, align closely with marketing principles and strategies, which means they’re directly benefiting from what they studied. On the flip side, there are quite a few roles—like grocery clerks, sample handlers, and sushi chefs—that don’t really tap into the marketing knowledge these students gained. These positions focus more on customer service and operations rather than driving marketing initiatives.

Overall, while some graduates have indeed snagged jobs that utilize their marketing skills—like those at Cargill, Lightspeed Voice, and various marketing coordinator positions—many others have ended up in roles that are tangentially related or completely separate from marketing altogether. So, if you’re thinking about a career in marketing, it looks like a degree can open some doors, but not every job will be a perfect fit for what you learned in school!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Iowa State University - Ivy College of Business):

What kind of career trajectories do Marketing graduates from Iowa State University - Ivy College of Business have? What do they do 1, 5 or 10 years out?

When looking at the career paths of Iowa State University marketing graduates, you can see a mix of outcomes, but a notable number tend to stay in the marketing field. Right after graduation, many of them start off in roles that may not directly relate to marketing—like grocery clerks or sushi chefs—often taking jobs that pay the bills while they look for something more aligned with their degree. However, as you sift through their experiences, you start to notice that within five years, a significant number transition into positions that are more focused on marketing such as Marketing Specialists or Coordinators. This suggests that while their first job might not be the dream marketing gig, they seem to find their way back to their area of study pretty quickly.

Fast forward ten years, and many of these graduates have climbed the ladder, taking on roles like Associate Marketing Manager and even starting their own ventures. It seems like a lot of folks who start in marketing roles really find their groove, taking advantage of their foundational education to build a career. Some even transition into specialized segments of marketing or related fields, showing versatility and a willingness to adapt. Overall, while the initial jobs may not scream 'marketing', the trajectory for many graduates seems to lead them into fulfilling careers where they leverage their marketing skills. So, you can definitely see the potential for a positive and relevant career trajectory for students from Iowa State's Ivy College of Business!

How hard is a Marketing degree from Iowa State University - Ivy College of Business?

Getting a Bachelor’s degree in Marketing at Iowa State University's Ivy College of Business can be a pretty balanced experience in terms of difficulty. It’s not typically considered one of the hardest degrees out there, but it does require a solid mix of creativity and analytical thinking. You’ll dive into subjects like consumer behavior, market research, and digital marketing strategies. Some courses can be a bit challenging, especially if numbers aren’t your thing, but overall, it’s manageable if you stay on top of your assignments and engage in group projects. So, while it’s not a walk in the park, with some effort and interest, you’ll likely find it more enjoyable than stressful!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Iowa State University - Ivy College of Business tend to make good money?

So, looking at these marketing grads from Iowa State, it seems like they’re mixing it up pretty well when it comes to job choices and, overall, their pay likely varies quite a bit. The 2017 grad started off in grocery and real estate, which might not be the biggest cash cows, but they eventually moved into a managerial role and then a service specialist position, which probably pays better. The 2020 grads have a clearer upward trend in the marketing field, with some now working as specialists and managers, which generally means decent pay. The 2021 graduates are really branching out with various marketing roles, and even owning their own business, which can be promising. The freshest grad from 2023 seems to be starting strong in a head of marketing role, suggesting they’re stepping into potentially higher earnings right out of college. So, while not everyone is raking it in right away, many are setting themselves up for better financial prospects as they advance in their careers.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Iowa State University - Ivy College of Business). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11