First, some facts. Of the Marketing graduates from Iowa State University - Ivy College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 69%, Marketing graduates from Iowa State University - Ivy College of Business have a slightly higher likelihood (+2%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 91%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2021 from Iowa State University - Ivy College of Business with a Bachelor's degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONArt CommitteeThe Fashion Show Jan 2021 - May 2021 Marketing Intern Workiva May 2021 - May 2022 Marketing Specialist & Graphic Designer Stockguard, Inc. Feb 2022 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Arts - MAIowa State University - College of Design 2021 - 2022 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job paths of Iowa State University graduates with a Marketing degree, it's clear there's a mix of roles they're stepping into. A significant number of these jobs, like those of Realtors and Marketing Coordinators, align closely with marketing principles and strategies, which means they’re directly benefiting from what they studied. On the flip side, there are quite a few roles—like grocery clerks, sample handlers, and sushi chefs—that don’t really tap into the marketing knowledge these students gained. These positions focus more on customer service and operations rather than driving marketing initiatives.
Overall, while some graduates have indeed snagged jobs that utilize their marketing skills—like those at Cargill, Lightspeed Voice, and various marketing coordinator positions—many others have ended up in roles that are tangentially related or completely separate from marketing altogether. So, if you’re thinking about a career in marketing, it looks like a degree can open some doors, but not every job will be a perfect fit for what you learned in school!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Iowa State University - Ivy College of Business):
When looking at the career paths of Iowa State University marketing graduates, you can see a mix of outcomes, but a notable number tend to stay in the marketing field. Right after graduation, many of them start off in roles that may not directly relate to marketing—like grocery clerks or sushi chefs—often taking jobs that pay the bills while they look for something more aligned with their degree. However, as you sift through their experiences, you start to notice that within five years, a significant number transition into positions that are more focused on marketing such as Marketing Specialists or Coordinators. This suggests that while their first job might not be the dream marketing gig, they seem to find their way back to their area of study pretty quickly.
Fast forward ten years, and many of these graduates have climbed the ladder, taking on roles like Associate Marketing Manager and even starting their own ventures. It seems like a lot of folks who start in marketing roles really find their groove, taking advantage of their foundational education to build a career. Some even transition into specialized segments of marketing or related fields, showing versatility and a willingness to adapt. Overall, while the initial jobs may not scream 'marketing', the trajectory for many graduates seems to lead them into fulfilling careers where they leverage their marketing skills. So, you can definitely see the potential for a positive and relevant career trajectory for students from Iowa State's Ivy College of Business!
Getting a Bachelor’s degree in Marketing at Iowa State University's Ivy College of Business can be a pretty balanced experience in terms of difficulty. It’s not typically considered one of the hardest degrees out there, but it does require a solid mix of creativity and analytical thinking. You’ll dive into subjects like consumer behavior, market research, and digital marketing strategies. Some courses can be a bit challenging, especially if numbers aren’t your thing, but overall, it’s manageable if you stay on top of your assignments and engage in group projects. So, while it’s not a walk in the park, with some effort and interest, you’ll likely find it more enjoyable than stressful!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these marketing grads from Iowa State, it seems like they’re mixing it up pretty well when it comes to job choices and, overall, their pay likely varies quite a bit. The 2017 grad started off in grocery and real estate, which might not be the biggest cash cows, but they eventually moved into a managerial role and then a service specialist position, which probably pays better. The 2020 grads have a clearer upward trend in the marketing field, with some now working as specialists and managers, which generally means decent pay. The 2021 graduates are really branching out with various marketing roles, and even owning their own business, which can be promising. The freshest grad from 2023 seems to be starting strong in a head of marketing role, suggesting they’re stepping into potentially higher earnings right out of college. So, while not everyone is raking it in right away, many are setting themselves up for better financial prospects as they advance in their careers.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Iowa State University - Ivy College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: