First, some facts. Of the Marketing graduates from University of Delaware we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 17 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 69%, Marketing graduates from University of Delaware have a slightly higher likelihood (+2%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 11% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 94%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2019 from University of Delaware with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONCommunications CoordinatorDelaware Humane Association Jan 2019 - Aug 2019 Media Coordinator/Analyst Coordinator Aloysius Butler & Clark Oct 2019 - Sep 2021 Digital Media Analyst Aloysius Butler & Clark Sep 2021 - Jun 2024 Senior Paid Search Coordinator Idea Evolver Jul 2024 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
So, looking at the jobs that graduates from the University of Delaware with a Marketing degree have taken, you can see a mix of roles that are both clearly related and somewhat tangential to marketing. A lot of graduates have landed positions like Account Executive and Marketing Coordinator, where they directly apply the skills they learned in their marketing programs, such as managing campaigns and client relationships. Roles like the Associate Account Executive at AMC Networks or the Digital Marketing & E-commerce Coordinator at GloFX show strong alignment with marketing principles and strategies, making the most of their educational background.
However, there are also quite a few positions that seem to straddle the line, and in some cases, don’t really touch on marketing at all. Jobs like Project Coordinator or Sales Assistant might use some marketing-related skills but often focus more on administrative or sales support roles. It’s kind of like a mixed bag; while many of these roles utilize marketing knowledge, others do not heavily rely on it, indicating that a marketing degree might lead to a variety of career paths, not all of which are strictly marketing-focused. So, if you're thinking about what this degree can do for you, be prepared for a range of job opportunities, some of which might connect more to marketing than others!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Delaware):
Graduates from the University of Delaware with a degree in Marketing seem to have a pretty solid career trajectory, especially in the early years after graduation. Many of them start off in entry-level positions like Marketing Assistants, Sales Coordinators, or Account Executives, which makes sense since those roles allow recent grads to dip their toes in the real world of marketing and begin building their skills. For instance, a lot of graduates from the classes of 2011 to 2017 took on roles that were directly related to marketing, sales, or client services, which helped them to lean into their degree right from the get-go and gain niche experience.
If we peek a little further down the road to about 5 to 10 years post-graduation, it’s clear that many graduates have climbed the professional ladder into more advanced positions. We see a range of roles from Marketing Strategy Leads to Directors of Partnerships and Senior Managers in various companies, indicating a strong growth trajectory in their careers. While a few grads ventured into non-marketing roles later on, the majority have managed to stay within the marketing realm and build impressive careers. Overall, it looks like getting a marketing degree from UD does set many on a path to successful careers, with lots of opportunities to progress and grow in the field.
Honestly, a Bachelor’s degree in Marketing at the University of Delaware or anywhere else typically sits somewhere in the middle when it comes to difficulty. You'll dive into courses that mix creativity with analytics, like consumer behavior and digital marketing, which can be super interesting but also a bit challenging, especially if you're not into numbers. The workload can vary—some classes might be fairly easy, while others could have projects or presentations that really stretch you. Overall, if you’re motivated and willing to put in the effort, you’ll probably find it to be manageable, and definitely a lot more fun than some other majors that lean heavily into math or science!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these marketing grads from the University of Delaware, it seems like they’ve generally been able to score some decent jobs that should pay pretty well, especially as they’ve worked their way up. The ones who graduated earlier, like the 2011 grad, went from entry-level roles to big names like Google, which typically pays well, while others have climbed the ladder in companies like Barclays and AMC Networks, which are known for solid salaries, too. The more recent grads are landing roles at companies like PayPal and VENA, which can also offer good pay and benefits. Overall, it’s safe to say these folks are doing alright financially, even if there’s a mix of entry-level and more senior positions in the mix.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Delaware). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: