First, some facts. Of the Marketing graduates from Gonzaga University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly above average. Overall, with an average relevance score of 84%, Marketing graduates from Gonzaga University have a much higher likelihood (+17%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, 40% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.
See the details:
Relevance score: 78%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2022 from Gonzaga University with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAccount Executive/Tour ConsultantEF Education First Jul 2022 - Nov 2022 Customer Engagement and Loyalty Specialist EF Education First Nov 2022 - Sep 2023 Ticket Sales & Service Representative Seattle Seahawks Sep 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job trajectories of Gonzaga University graduates with a marketing degree, it seems like they’ve ended up in a pretty diverse range of roles. The most common positions involve managing teams and projects within sports organizations, coaching roles, or various marketing positions at well-known companies like Nike and Microsoft. While some roles, like marketing director or product manager, directly align with their marketing education and skills, many others—such as coaching basketball or being a sales representative—only loosely relate to the core marketing curriculum they studied. It's like they’ve found their way into a few positions that make use of their understanding of customer needs and branding, but not all of them hinge on their marketing expertise.
Overall, it feels like the relevance of the positions varies a lot. Some graduates are definitely using their marketing skills every day in their jobs, especially those that work in traditional marketing roles or at companies with a strong marketing focus. But there are also a good number of graduates who have taken on roles that don’t heavily utilize marketing knowledge—like coaching or customer service—where they might just tap into some basics of marketing here and there. So, while a Gonzaga marketing degree opens plenty of doors, not all of the paths traveled have directly led to full-on marketing careers. It's a mixed bag, for sure!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Gonzaga University):
Looking at the career trajectories of Gonzaga University marketing grads, it seems like many students find their way into solid career paths, especially in the marketing field itself. For many, their first jobs right after graduation often involve positions that are somewhat entry-level but still relevant to marketing, such as marketing coordinators or sales associates. This initial role can be a stepping stone into bigger and more complex marketing functions, especially as they gain experience and build their networks. For instance, grads have worked at well-known companies like Nike and Microsoft, which indicates that they're landing jobs with strong growth potential and relevant responsibilities.
Fast forward five or ten years, and many of these alumni are climbing the corporate ladder, taking on managerial roles, or even becoming directors in their fields. Those who started as coordinators have advanced to positions like marketing managers or account directors, showing a clear progression in their careers. However, there are some graduates whose paths are a bit less traditional, like those diving into sports management or coaching, which may not directly relate to their marketing degrees. Overall, it seems that if you graduate from Gonzaga with a marketing degree, you're likely to land a decent job and have plenty of opportunities for growth and advancement in your career.
Honestly, a Bachelor's degree in Marketing at Gonzaga University is pretty on par with what you'd find at other schools. It requires a good mix of creativity and analytical skills, so if you enjoy working with people, understanding consumer behavior, and diving into data, you’ll probably find it engaging. The coursework can be challenging at times, especially with projects and group work, but it's not usually considered super difficult compared to other majors. If you're organized and manage your time well, you'll likely do just fine! Plus, it’s a field where you can have a lot of fun applying what you learn, so that definitely helps make it more enjoyable.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these Gonzaga University marketing grads, it seems like most of them are doing pretty well, especially those who have climbed the ladder at big companies like Nike and Microsoft. The ones in coaching might not be raking in the same kind of bucks, but working at universities can be steady and fulfilling. The graduates who’ve started their own businesses or moved into management roles, like the managing partner at Reliable Appliance, are probably seeing decent earnings too. For the more recent grads, it’s still early to tell, but landing roles in sales and marketing at well-known companies like the Seahawks suggests they’re on a solid path to making good money. Overall, it looks like a mix of what you'd expect from a marketing degree—some hit the jackpot while others are still building up their careers.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Gonzaga University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: