First, some facts. Of the Marketing graduates from University of South Alabama we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Bad. Overall, with an average relevance score of 38%, Marketing graduates from University of South Alabama have a substantially lower likelihood (-29%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2017 from University of South Alabama with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONLogistics CoordinatorUnishippers - Boston, MA Mar 2018 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job history of people who graduated with a Marketing degree from the University of South Alabama, a few common themes emerge. Many alumni ended up in roles like lawyers, technical specialists, event coordinators, or management positions that lean more towards customer service rather than directly applying marketing concepts. For instance, people working as Law Clerks, Associate Attorneys, or even in finance-related roles like Mortgage Closing don't typically use the core marketing skills they learned at school. Instead, their jobs focus on the legal or technical aspects of their fields, which leaves a lot of room for questioning the relevance of their Marketing degree in these positions.
On the flip side, there are also examples of folks who did find ways to apply their marketing knowledge in roles like Account Executives or Procurement Specialists, where understanding customer needs and market dynamics are super important. These positions actually tap into the communication, analysis, and strategy skills developed during their studies. However, overall, it seems that while some jobs are somewhat aligned with marketing, many graduates are potentially not using their degree to its full potential and could be filling roles that don't directly capitalize on the specific marketing skills they gained in college. So, while there are hits, there are also quite a few misses when we consider how relevant these positions are to a Marketing degree.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of South Alabama):
Looking at the career paths of graduates from the University of South Alabama with degrees in Marketing, it seems like there's a mixed bag of trajectories. For many, the first jobs after graduation often seem to be either internships or entry-level positions, sometimes even in fields that don't directly relate to marketing, like law or hospitality. For example, some have started their careers as servers or in roles like Automotive Technician. This shows that while they have a degree in marketing, they might not be jumping straight into marketing roles right away. Some have related positions like sales coordinators, which is a bit closer to the marketing world.
Fast forward a few years—after about five years in the workforce, many of these graduates have started to find their footing in roles that align more with marketing or business management, though there's still a mix. There are individuals progressing into managerial roles in industries like healthcare and hospitality, while others have taken more specialized paths in procurement and logistics. It appears a number of graduates still haven’t ended up in traditional marketing roles, suggesting that while their education provided valuable skills, their career paths might have diversified significantly. Overall, while some move into relevant fields with good growth potential, others seem to have wandered into unrelated careers, which might not fully utilize their marketing degrees.
Honestly, a Bachelor’s degree in Marketing at the University of South Alabama is pretty manageable for most students, especially if you're someone who's into creativity and has a knack for communication. The coursework typically blends some fun projects with more traditional stuff like business principles and analytics. While there will be a few challenging classes—like those focused on market research or statistics—it's not generally considered harder than an average degree. If you stay organized, engage with your professors, and get involved in group work, you should find it to be a rewarding experience without being overly stressful!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, when you look at these Marketing grads from the University of South Alabama, it seems like they’re on pretty solid financial footing, especially a few of them. The one who climbed the legal ladder to partner at a law firm is definitely bringing in some serious cash; law tends to pay well. Others, like the event coordinator/server and the technician, might not be raking in big bucks, but they seem to be getting by and have stable job opportunities. The diverse range of positions—from project managers to procurement specialists—suggests the potential for decent salaries as they gain experience. Overall, it looks like a mix of good earnings and average ones, but hey, that's the job market for you!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of South Alabama). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: