First, some facts. Of the Marketing graduates from University of Denver we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 49%, Marketing graduates from University of Denver have a much lower likelihood (-18%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 75%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2022 from University of Denver with a Bachelor of Business Administration -Marketing Minors in Spanish and Writing Practices in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONWine EducatorFolktale Winery & Vineyards Jun 2022 - Sep 2022 North American Language and Culture Assistant NALCAP Dec 2022 - Jun 2023 Content Marketing Coordinator AdCellerant Nov 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the career paths of University of Denver marketing graduates, it becomes clear that there’s a mix of roles, with some being more directly related to marketing than others. A lot of graduates have landed positions like Marketing Operations Specialist or Marketing Associate, which involve applying marketing concepts and strategies directly in their work. These jobs typically make the most of the expertise gained during their studies, focusing on tasks such as campaign execution and data analysis related to marketing efforts. On the other hand, quite a few graduates found themselves in roles like Financial Analyst or Customer Service Manager, which, while they may utilize some transferable skills, don't really tap into the specific knowledge that a marketing degree provides.
Overall, it seems like a decent chunk of these jobs is relevant to marketing, especially for those who aim for more traditional marketing roles. However, many others end up in positions that stray far from their core studies, involving finance, customer service, or even administrative tasks. While some of these roles might touch on marketing principles now and then, they aren't what you'd typically think of when you hear “marketing job.” So, while a marketing degree from University of Denver can be a solid foundation for a marketing career, it’s clear that graduates land in a variety of roles that don’t always align directly with their studies.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Denver):
When looking at the career trajectories of graduates with a Marketing degree from the University of Denver, it's clear that many have found their way into roles that align well with their studies, especially in the early years after graduation. For instance, graduates typically start off in entry-level positions such as Marketing Operations Specialists or Marketing Associates, where they get hands-on experience in the field. Over time, many of them move up the ladder into senior roles—like Marketing Managers or Analysts—at reputable companies. This progression indicates that most graduates are leveraging their degrees effectively and are building a solid foundation in marketing and related fields.
However, not all paths are directly tied to traditional marketing roles. Some graduates switch gears, taking positions that lean more towards financial services or even community management, often showcasing their versatility. Five or ten years later, many still remain in positions tied to marketing, but others have branched out into different industries. While this diversity illustrates the adaptability of a marketing education, it also reflects how some individuals may not have pursued a direct marketing career for various reasons. Overall, it seems that the marketing grads from the University of Denver are generally doing well, often finding good opportunities that leverage their degrees, though there’s a noticeable mix of traditional marketing roles and other career paths they’ve chosen over time.
Honestly, a Bachelor’s degree in Marketing, whether at the University of Denver or elsewhere, can be a mixed bag in terms of difficulty. It’s not typically considered the hardest major out there, especially if you have a knack for creativity and enjoy working with people. You'll dive into topics like consumer behavior, branding, and digital marketing which can be really fun and engaging. That said, it can get a bit challenging with projects, presentations, and the occasional data analysis assignments that require some number-crunching skills. Overall, it’s probably about average in terms of workload—doable with some hard work and good time management, but certainly not a walk in the park!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the jobs these University of Denver marketing graduates have held, it seems like they've been doing pretty well overall, but there’s a big mix in their job titles and paths that points to varying income levels. The grad from 2012 clearly climbed the ladder quickly at Palantir, which is known for decent pay, while the 2013 grad stuck with financial analyst roles—those typically pay pretty well too. On the other hand, some of the more recent grads, especially from 2020 and 2022, have some roles that might not command high salaries yet, like the wine educator and community-focused jobs. Overall, though, most of them seem to have landed decent jobs in stable companies, and with experience, they could see a nice bump in their pay in the future!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Denver). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: