First, some facts. Of the Marketing graduates from University of Wisconsin-La Crosse we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 16 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 70%, Marketing graduates from University of Wisconsin-La Crosse have a slightly higher likelihood (+3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 12% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 90%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2020 from University of Wisconsin-La Crosse with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAccount RepresentativeIndependent Pharmacy Cooperative (IPC) Jun 2020 - Oct 2022 Senior Account Representative Independent Pharmacy Cooperative (IPC) Oct 2022 - Jan 2023 Account Manager Independent Pharmacy Cooperative (IPC) Jan 2023 - Oct 2023 SGPO Membership Analyst Cencora Oct 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job experiences of people from the University of Wisconsin-La Crosse who graduated with a degree in Marketing, it seems like many have landed roles that are, at least to some extent, relevant to marketing. Common positions among these graduates include roles like Marketing Coordinator, Marketing Associate, and Digital Marketing Specialist, which are clearly tied to the core principles learned during their studies. Some positions, like those in digital marketing or project management, showcase a strong application of marketing theories and strategies, suggesting that many graduates are indeed working in fields closely related to marketing.
However, there’s a noticeable mix when it comes to how directly some jobs use marketing skills. For instance, roles like Supply Chain Manager and various account management positions lean more toward logistics or client relations rather than core marketing functions. While graduates might still employ some marketing principles in these jobs, they’re not using the full breadth of their marketing education on a daily basis. All in all, while there are plenty of relevant roles, there are also many where the connection to marketing isn't quite as strong, leading to a mixed bag in terms of the relevance of these jobs to their degrees.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-La Crosse):
Looking at this list of graduates from the University of Wisconsin-La Crosse with Marketing degrees, it seems like they generally follow a pretty solid career trajectory in the marketing field. Many of these grads land their first jobs in roles that still have a marketing focus, like being marketing interns or coordinators. You're likely to see them starting off in positions that help them gain experience in client services, project management, or digital marketing. As they move up, several of them transition into more specialized roles, like marketing strategist or digital project manager, often within 5 years of graduating. This shows they’re building on their initial experiences to climb the career ladder in marketing.
Fast forward to 5 or 10 years after graduation, and many of these professionals are in higher positions and more strategic roles—there's a lot of project management and specialist titles popping up. Some have even started businesses or taken up creative roles, like photography, blending their marketing skills with personal passions. However, while there are of course a few folks who have veered into other fields like sales or account management, it’s encouraging to see that a good number of graduates are sticking to careers that relate directly to marketing. Overall, it looks like getting a marketing degree from UW-La Crosse could set you up for a career path where you can really make your mark in the industry!
Getting a Bachelor’s degree in Marketing at the University of Wisconsin-La Crosse is pretty manageable overall, especially if you’re someone who's interested in the subject. The curriculum covers a mix of topics, like consumer behavior, digital marketing, and market research, which can be engaging if you enjoy creativity and data. While there will be some challenging projects and cases to work through, most students find it less intense than some other majors like engineering or biology. So, if you stay organized, manage your time well, and participate in class, you’ll likely find it to be a decent balance of fun and learning without being overwhelming.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these marketing grads from the University of Wisconsin-La Crosse, it seems like a mixed bag in terms of money. Those who graduated earlier, especially around 2010, have climbed the ladder into some decent positions like Supply Chain Manager and Senior Digital Project Manager, which typically pay pretty well. Newer grads from 2020 to 2023 are still figuring things out; some are in solid entry-level roles, while others have jumped into more specialized areas like digital marketing or sales, which can be lucrative if they keep climbing. Overall, it looks like the older grads are likely making decent money, while the younger ones are still on the rise and in positions that could pay off nicely in the near future. It's all about gaining experience and moving up!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-La Crosse). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: