First, some facts. Of the Marketing graduates from University of North Florida we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 17 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from University of North Florida have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 5% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2019 from University of North Florida with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONOperations SupervisorMCI Apr 2022 - Present ABOUTI am a creative, flexible, and resourceful individual with dynamic energy and the ability to build relationships within highly diverse communities. I am able to analyze business needs, identify opportunities, and adapt strategies to changing conditions while maintaining a high attention to detail and remaining within time and budget constraints. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
So, looking at the careers of folks who graduated with a marketing degree from the University of North Florida, it seems like a mixed bag in terms of how relevant their jobs are to marketing. Many of them have taken on roles that don’t directly relate to marketing at all, like data analysis or operations management. For instance, a bunch of graduates ended up in positions like data analysts or operations representatives, where their daily tasks are far removed from marketing concepts. While some roles can still benefit from general communication or customer service skills, they often don’t utilize the specific marketing know-how learned during their studies.
However, there are definitely some shining examples where graduates have found their way into marketing-related jobs. Positions like Marketing Director, Marketing Consultant, and even various roles within companies that focus on partnership activations highlight that some grads are actively using their marketing skills. In fact, roles such as Marketing Internships and Specialists show that they’re applying what they’ve learned in real-world situations. Overall, although there’s a trend of graduates landing in jobs that don’t fully embrace their marketing education, there are still plenty who manage to carve out successful careers in the marketing field, showcasing the diverse paths one can take after obtaining a marketing degree.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of North Florida):
The graduates from the University of North Florida with marketing degrees seem to follow a pretty varied career path, especially when you look at their first jobs after graduation. Right out of college, many students kick off their careers in entry-level roles like customer service, sales, or internships, which is super common. A few lucky ones land jobs that are more closely aligned with their marketing studies, like marketing coordinator or analyst positions. For those who started in more generic roles, they often transition into marketing-specific jobs within a few years, indicating that their education is still guiding them towards their intended career paths.
If you look at where these graduates are five or ten years later, a lot of them seem to find their footing in the marketing field or related areas. Many have landed solid positions like marketing directors, account managers, and even roles that mix marketing with data analysis, which is essential in today's digital world. However, not everyone sticks to a marketing career, as some drift into logistics, sales, or even unrelated sectors. Overall, while a good chunk of graduates are succeeding in marketing roles, there are definitely those who veer off or take longer to find their niche. So, if you have a passion for marketing, it seems like you can carve out a decent career path, but be prepared to be flexible in your journey!"
Getting a Bachelor’s degree in Marketing at the University of North Florida is generally considered about average in terms of difficulty, especially compared to other business degrees. You’ll definitely have to put in your fair share of work, juggling coursework that covers everything from consumer behavior to digital marketing strategies. There might be projects and presentations that can feel a bit intense, but if you stay organized and engaged, it’s definitely manageable. Plus, if you genuinely enjoy the subject matter and get excited about marketing concepts, it can actually be pretty fun and rewarding!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
So, looking at the job history of these UNF marketing grads, it seems like some of them are really climbing the ladder and raking in decent pay, especially those who have landed roles like Senior Data Analyst or Marketing Director. The ones who graduated more recently, though, seem to be doing more entry-level or part-time gigs like barista or intern, which likely doesn't pay as well. Overall, while a few of the early grads are probably making pretty good money now, the more recent ones are still in the early stages of their careers, which usually means they’re not seeing huge paychecks just yet. It’s a mix – some are doing great, while others are still hustling to find their way in the competitive job market!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of North Florida). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: