First, some facts. Of the Marketing graduates from DePaul University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 17 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 59%, Marketing graduates from DePaul University have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 11% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 11%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2014 from DePaul University with a Bachelor of Science (BS) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONLeadership Development InternKiewit May 2014 - Apr 2015 Immigration HR Coordinator Kiewit Apr 2015 - Mar 2017 Immigration HR Specialist II Kiewit Mar 2017 - Jun 2021 Senior Employee Relations & Immigration Specialist Kiewit Jun 2021 - Aug 2021 Employee Relations Manager Scooter's Coffee Aug 2021 - Jan 2023 Senior Manager, Employee Relations Scooter's Coffee Jan 2023 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Business Administration - MBAUniversity of Nebraska at Omaha 2016 - 2018 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From the profiles of graduates who earned a Marketing degree from DePaul University, it looks like there are a variety of job roles represented, but there are definitely some trends that stand out. A lot of these graduates ended up in positions like Account Executives, Marketing Coordinators, and Category Analysts. These roles tend to require a strong understanding of marketing principles, customer relations, and strategic planning, which aligns well with what students learn in their Marketing programs. On the other hand, many grads took on roles that seem only somewhat relevant to marketing, like Customer Service Representatives and various operation-focused positions. It seems they may have had to wear multiple hats early on in their careers before landing more marketing-centric jobs.
In terms of relevance, many of the jobs listed do relate back to marketing in some form, but not all of them fully utilize the skills and concepts taught in their degree programs. While some positions clearly require solid marketing knowledge and practices—like those in social media management or account management—others, such as customer service or operations roles, only overlap with marketing concepts to a minimal degree. Overall, it appears that while a good chunk of these jobs are related to marketing, there’s definitely a mix of positions that deviate from the core focus of the degree, especially in the earlier stages of their careers. It's a classic case of graduates needing to gain experience before moving into roles that fully utilize their education!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to DePaul University):
Looking at the career paths of DePaul University Marketing graduates, it's clear that many of them initially step into roles that are pretty relevant to marketing right after they finish their degrees. A lot of them snag internships, which is super common and a great way to kick off their careers. They've started off in roles like marketing interns, customer service representatives, and account executives at various companies. This makes sense since internships or entry-level positions in marketing help them build their skills and gain experience in a competitive field.
As they gain experience over the years, it seems like many graduates continue to advance within marketing or related areas, with positions evolving into more specialized or managerial roles. For instance, some have moved from entry-level roles to positions like Social Media Manager or Account Manager at reputable companies, indicating a strong upward trajectory. However, not everyone seems to stick strictly within marketing; there are a few who have ventured into areas like HR or operations, suggesting that some graduates might be exploring diverse interests or finding their fit outside of traditional marketing roles. Overall, though, many of these graduates appear to be finding successful careers that align with their marketing training, with some even taking on leadership roles in their organizations after several years. So it looks like a degree from DePaul does set the stage for a promising career in marketing and beyond!
Honestly, a Bachelor’s degree in Marketing at DePaul University is pretty on par with what you'd expect from a marketing program anywhere else. It can be challenging, especially since you'll dive into everything from consumer behavior to data analysis and digital marketing, but it's not impossible. If you’re someone who's already interested in the field, you might find it engaging and fun rather than super tough. Time management and staying on top of projects are really key since you’ll probably mix in group work and creative projects, which can sometimes be a bit hectic. Overall, it's a solid mix of theory and practical skills, so if you're willing to put in the effort, you should be able to handle it just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, when you look at the career paths of these Marketing grads from DePaul, it seems like there’s a bit of a mixed bag when it comes to earnings. Some folks, like those working in account management at places like Constellation Brands or higher-up roles at companies like Hyatt, are likely pulling in solid salaries—definitely enough to live comfortably. Others, though, are stuck in entry-level or mid-tier roles, like customer service or coordination positions, which might not be paying top dollar right out of school. Overall, while some have landed lucrative positions, especially after a few years of experience, others might still be on that grind to climb the ladder and boost their incomes. So, it's a bit of hit or miss, depending on the career choices they made and the opportunities they pursued.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to DePaul University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: