What can you do with a Marketing degree from DePaul University?

First, some facts. Of the Marketing graduates from DePaul University we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 17 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 59%, Marketing graduates from DePaul University have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:

Average score: 59%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 11% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from DePaul University and our analysis:


Relevance score: 11%

We think this person has NOT gone into a career related to their degree.

DEGREE INFO

Graduated in 2014 from DePaul University with a Bachelor of Science (BS) in Marketing. Also pursued further education since (see below).

JOB HISTORY SINCE GRADUATION
Leadership Development Intern
Kiewit
May 2014 - Apr 2015
The Leadership Development Intern position may involve some interpersonal skills and team management concepts relevant to marketing, but it is not specifically focused on marketing itself.

Immigration HR Coordinator
Kiewit
Apr 2015 - Mar 2017
The Immigration HR Coordinator role does not encompass marketing skills or knowledge as core requirements, focusing instead on human resources and immigration processes.

Immigration HR Specialist II
Kiewit
Mar 2017 - Jun 2021
As an Immigration HR Specialist II, the job primarily involves HR and immigration tasks that do not align with the marketing expertise acquired in the Bachelor's program.

Senior Employee Relations & Immigration Specialist
Kiewit
Jun 2021 - Aug 2021
The role of Senior Employee Relations & Immigration Specialist involves employee relations and immigration matters, which are not relevant to core marketing functions or applications.

Employee Relations Manager
Scooter's Coffee
Aug 2021 - Jan 2023
The Employee Relations Manager position may involve some marketing knowledge in terms of improving workplace culture and employee engagement, but it is not primarily focused on marketing practices or strategies.

Senior Manager, Employee Relations
Scooter's Coffee
Jan 2023 - Present
The Senior Manager, Employee Relations role centers on human resources and employee relations, lacking a direct connection to the marketing principles and application as per the Bachelor's degree in Marketing.

FURTHER DEGREES DONE SINCE GRADUATING
Master of Business Administration - MBA
University of Nebraska at Omaha
2016 - 2018
ABOUT

No information provided.

What jobs can you get with a Marketing degree from DePaul University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


From the profiles of graduates who earned a Marketing degree from DePaul University, it looks like there are a variety of job roles represented, but there are definitely some trends that stand out. A lot of these graduates ended up in positions like Account Executives, Marketing Coordinators, and Category Analysts. These roles tend to require a strong understanding of marketing principles, customer relations, and strategic planning, which aligns well with what students learn in their Marketing programs. On the other hand, many grads took on roles that seem only somewhat relevant to marketing, like Customer Service Representatives and various operation-focused positions. It seems they may have had to wear multiple hats early on in their careers before landing more marketing-centric jobs.

In terms of relevance, many of the jobs listed do relate back to marketing in some form, but not all of them fully utilize the skills and concepts taught in their degree programs. While some positions clearly require solid marketing knowledge and practices—like those in social media management or account management—others, such as customer service or operations roles, only overlap with marketing concepts to a minimal degree. Overall, it appears that while a good chunk of these jobs are related to marketing, there’s definitely a mix of positions that deviate from the core focus of the degree, especially in the earlier stages of their careers. It's a classic case of graduates needing to gain experience before moving into roles that fully utilize their education!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to DePaul University):

What kind of career trajectories do Marketing graduates from DePaul University have? What do they do 1, 5 or 10 years out?

Looking at the career paths of DePaul University Marketing graduates, it's clear that many of them initially step into roles that are pretty relevant to marketing right after they finish their degrees. A lot of them snag internships, which is super common and a great way to kick off their careers. They've started off in roles like marketing interns, customer service representatives, and account executives at various companies. This makes sense since internships or entry-level positions in marketing help them build their skills and gain experience in a competitive field.

As they gain experience over the years, it seems like many graduates continue to advance within marketing or related areas, with positions evolving into more specialized or managerial roles. For instance, some have moved from entry-level roles to positions like Social Media Manager or Account Manager at reputable companies, indicating a strong upward trajectory. However, not everyone seems to stick strictly within marketing; there are a few who have ventured into areas like HR or operations, suggesting that some graduates might be exploring diverse interests or finding their fit outside of traditional marketing roles. Overall, though, many of these graduates appear to be finding successful careers that align with their marketing training, with some even taking on leadership roles in their organizations after several years. So it looks like a degree from DePaul does set the stage for a promising career in marketing and beyond!

How hard is a Marketing degree from DePaul University?

Honestly, a Bachelor’s degree in Marketing at DePaul University is pretty on par with what you'd expect from a marketing program anywhere else. It can be challenging, especially since you'll dive into everything from consumer behavior to data analysis and digital marketing, but it's not impossible. If you’re someone who's already interested in the field, you might find it engaging and fun rather than super tough. Time management and staying on top of projects are really key since you’ll probably mix in group work and creative projects, which can sometimes be a bit hectic. Overall, it's a solid mix of theory and practical skills, so if you're willing to put in the effort, you should be able to handle it just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from DePaul University tend to make good money?

So, when you look at the career paths of these Marketing grads from DePaul, it seems like there’s a bit of a mixed bag when it comes to earnings. Some folks, like those working in account management at places like Constellation Brands or higher-up roles at companies like Hyatt, are likely pulling in solid salaries—definitely enough to live comfortably. Others, though, are stuck in entry-level or mid-tier roles, like customer service or coordination positions, which might not be paying top dollar right out of school. Overall, while some have landed lucrative positions, especially after a few years of experience, others might still be on that grind to climb the ladder and boost their incomes. So, it's a bit of hit or miss, depending on the career choices they made and the opportunities they pursued.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to DePaul University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11