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What can you do with a Marketing degree from Davenport University?

First, some facts. Of the Marketing graduates from Davenport University we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 17 LinkedIn profiles (see below).

The verdict? Slightly above average. Overall, with an average relevance score of 70%, Marketing graduates from Davenport University have a slightly higher likelihood (+3%) of finding work in this field compared to the average graduate across all fields:

Average score: 70%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 5% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from Davenport University and our analysis:

Relevance score: 55%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2015 from Davenport University with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Women's Soccer Assistant Coach
Grand Valley State University
Aug 2017 - Jul 2018
As a Women's Soccer Assistant Coach, some skills in marketing may come into play in terms of team promotion and communication, but the core qualifications required for coaching primarily revolve around sports knowledge and coaching techniques rather than marketing.

Assistant Soccer Coach
Aquinas College - Grand Rapids
Jul 2018 - Aug 2022
The Assistant Soccer Coach position involves teamwork and leadership skills which can relate to marketing, but the primary focus is on soccer coaching and training, not marketing principles.

Assistant Coach
Grand Rapids Football Club
May 2015 - Aug 2022
The role of Assistant Coach at Grand Rapids Football Club may utilize some marketing strategies for team promotion, but much of the job focuses on athletic coaching, which is less relevant to marketing.

Mens Head Coach
Grand Rapids Football Club
Feb 2020 - Aug 2022
As Men's Head Coach at Grand Rapids Football Club, the position may involve some marketing-related tasks, but the majority of the responsibilities center around coaching and player development rather than applying specific marketing knowledge.

MLS NEXT Director
Midwest United FC
Jul 2019 - Apr 2024
The MLS NEXT Director position might include elements of marketing in terms of program management and outreach, but it fundamentally requires skills and knowledge specific to soccer development and coaching, not directly marketing.

USL2 Mens Head Coach
Midwest United FC
Jan 2022 - Apr 2024
The USL2 Men's Head Coach role likely incorporates aspects of marketing for team promotion; however, the core emphasis is on athletic coaching and player management, which are not directly related to marketing.

Founder
SkillFit Sports
Jan 2022 - Present
As the Founder at SkillFit Sports, the individual likely applies their marketing knowledge extensively to develop and promote the business, making it highly relevant to their BBA in Marketing.

ABOUT

I have extensive experience in leadership development, specializing particularly in relationship management within team settings. My relevant work experience across a diverse range of teams demonstrates my ability to make a connection with individuals and guide a group who work together to achieve common goals. I am an ambitious, goal-orientated, high-energy person with an aim of developing and inspiring those I work with to recognise and achieve their full potential. My on-going commitment to my professional and personal development shows not only my enthusiasm to be the best I can be but also my desire to continually develop my skillset which in turn allows me to effectively support each individual within my current circle of influence. I love this game!

What jobs can you get with a Marketing degree from Davenport University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

When looking at the various jobs held by graduates of Davenport University with a degree in Marketing, it’s pretty clear that many have ventured into roles that require some level of marketing knowledge, but not always in a strictly marketing-focused capacity. A lot of graduates find work in sales positions like sales representatives and account managers, where they can leverage skills such as customer communications and understanding market needs. However, many of these roles seem to be more about selling and relationship management rather than applying specific marketing strategies learned in school. Other common roles include jobs in business development and management, where the skills gained during their education can play a part in strategic decision-making and client engagement. While some graduates, especially those in creative and digital marketing roles, seem to have jobs that align very closely with their studies, many are in positions like recruitment or operational management where marketing is only a small part of the job. Overall, it looks like while a decent chunk of these jobs touch on marketing concepts, many of them aren't making full use of the specialized skills that come with a marketing degree. So, while graduates may be landing good jobs, they're often not getting to flex their marketing muscles as much as one might expect.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Davenport University):

What kind of career trajectories do Marketing graduates from Davenport University have? What do they do 1, 5 or 10 years out?

Graduates from Davenport University who earned a degree in Marketing seem to have carved out some pretty solid career paths. For many, the first job right out of school is often in sales or related roles, with positions like Sales Representative or Account Manager appearing quite frequently. This makes sense, as these roles tend to offer a good starting point for people looking to gain relevant experience in the marketing realm. Over time, it looks like a good number of graduates transition into more specialized marketing roles or climb the ladder in sales and business development. For instance, several graduates have moved from entry-level positions to managerial roles, indicating a clear upward trajectory.

Fast forward 5 to 10 years after graduation, and you’ll find a mix of jobs in marketing, sales, and management that relate back to what they studied. Many graduates end up in fairly reputable positions, with roles like Digital Marketing Specialist, Marketing Manager, or Creative Director. Some have even started their own ventures, showing that a degree from Davenport can provide a strong foundation for entrepreneurship. Although there are folks who have strayed into roles that might not be directly aligned with marketing—like operations and recruitment—most seem to build careers that leverage their marketing skills. Overall, it looks like Davenport graduates have a solid shot at establishing a fulfilling career in marketing and related fields, with plenty of opportunities for growth along the way.

How hard is a Marketing degree from Davenport University?

Honestly, the Bachelor’s degree in Marketing at Davenport University is pretty manageable, especially if you’re motivated and good at keeping up with your assignments. Like most marketing programs, it combines a mix of creative and analytical classes, so if you're not into numbers or data analysis, you might find some courses a bit challenging. Overall, it tends to be on the easier side compared to some of the more technical degrees out there, but it still requires you to stay engaged and put in some effort. If you enjoy storytelling and coming up with fresh ideas, you'll likely have a good time with it!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 3 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Davenport University tend to make good money?

Looking through the jobs held by these Davenport University graduates, it seems like most of them have found solid pathways that could lead to decent earnings. Many have climbed the ladder into managerial or specialized roles, such as account managers, directors, and even business development leads—all of which generally come with better salaries. For example, the folks who've landed at companies like Stanley Black & Decker or taken on roles like "Senior Marketing Manager" likely see a nice paycheck. A few of the earlier grads might still be in positions that sound more entry-level, but overall, it looks like those who graduated more recently are stepping into roles that will definitely help build their financial futures. So yeah, it seems like they've got a good shot at making decent money down the line!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Davenport University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11