First, some facts. Of the Marketing graduates from California State University San Marcos we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 13 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from California State University San Marcos have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 0%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2021 from California State University San Marcos with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONPackage HandlerUPS Jan 2023 - Jun 2023 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking at the LinkedIn profiles of graduates from California State University San Marcos with a degree in Marketing, a lot of them have landed in jobs that don't directly tap into the core marketing skills they learned in their classes. Many roles, like Branch Service Specialists and Client Relationship Consultants, do involve some customer service elements that relate to marketing. However, these positions often focus more on banking or administration rather than on strategies or tactics that are traditionally associated with marketing. Even positions like Sales & Marketing Interns frequently end up being more about general tasks than actual marketing work, which can be kind of disappointing if you're hoping to dive into the industry right after college.
On the flip side, there are definitely some gems in the bunch where grads are using their marketing knowledge effectively. Roles like Marketing Interns and Marketing Coordinators are right on the mark, where graduates can apply their skills and creativity. Some are even working on cool projects like digital marketing or event planning, which really puts their education to use. So overall, while many grads are finding jobs that might not be directly aligned with their degree, there’s still a good number who are, showing that it’s possible to find opportunities that fully leverage their marketing expertise!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to California State University San Marcos):
Looking at the career trajectories of graduates from California State University San Marcos with a Marketing degree, there's a mix of paths that people have taken after finishing school. For many, the first jobs tend to include internships or entry-level positions in marketing or related fields. For instance, several graduates started off as marketing interns and then moved into roles that involved customer relations or project management. It's common to see recent graduates landing positions like marketing or sales specialists, which are pretty relevant to what they studied. However, not everyone stuck closely to marketing; some took roles in banking, teaching, or even as event staff, which shows that the degree can open various doors, albeit not all directly related to marketing.
Fast forward five to ten years, and many graduates appear to have advanced into more established roles, like project managers or marketing coordinators. Others seem to have settled into positions that, while they may not be traditional marketing roles, still allow them to use their skills in communication and strategy. It's worth noting that some graduates have consistently moved within the same companies, showcasing career growth and development in their fields. Overall, while there are certainly some who have found themselves in jobs that diverged from marketing, many have managed to carve out careers that leverage their degree in meaningful ways. So, while not every path has stayed strictly in marketing, the degree has laid a foundation for a solid career trajectory for quite a few!
Getting a Bachelor's degree in Marketing at California State University San Marcos, or pretty much anywhere, is generally considered to be on the moderate side in terms of difficulty. You’ll dive into subjects like consumer behavior, digital marketing, and market research, which can be pretty interesting and give you a good mix of creativity and analysis. It’s definitely not a walk in the park—there’s a fair amount of group projects, presentations, and some quantitative stuff like statistics. But if you’re genuinely interested in how businesses connect with consumers, it can be a lot of fun and feel rewarding. Just be ready to stay organized and keep up with your coursework, and you'll likely do just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
Looking at the job histories of these California State University San Marcos marketing graduates, it seems like a mixed bag in terms of how much money they're making. Some have landed solid roles, especially those who moved up the ranks at places like Union Bank or transitioned into project management, which often pay better. Others started off with internships and more entry-level positions, like serving or coordinating, which probably aren't raking in the big bucks just yet. Overall, it looks like a few are on paths to earning decent salaries, but many are still in the early stages of their careers, where pay tends to be on the lower side. So, they might not be living large right now, but there’s definitely potential for growth as they gain experience!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to California State University San Marcos). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: