First, some facts. Of the Marketing graduates from University of Utah - David Eccles School of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 64%, Marketing graduates from University of Utah - David Eccles School of Business have a slightly lower likelihood (-3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2020 from University of Utah - David Eccles School of Business with a Bachelor of Applied Science - BASc in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONDigital Marketing & SEO SpecialistPMB Strategic Mar 2021 - Aug 2022 Director of Online Assets, Community Manager PREIshare Dec 2021 - Present ABOUTCertified in Google Analytics, SEO, and Digital Marketing, I am a versatile and results-driven online marketing professional. With a proven track record of planning and executing successful campaigns, I bring a unique combination of creativity and analytical skills to drive positive results. I have extensive experience in developing, managing, and measuring SEO and digital marketing strategies across multiple platforms and channels, making me a confident and innovative leader in the field. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
So, looking at the jobs that people who graduated with a Marketing degree from the University of Utah - David Eccles School of Business have taken on, there’s a pretty wide variety out there. A lot of them have landed roles as Marketing Specialists or Managers, which makes total sense because those jobs really dig deep into the marketing skills they learned in school. Positions like Digital Marketing Manager and Marketing Consultant pop up too, and those directly apply marketing concepts and analytics, making them very relevant to their coursework. However, there are also quite a few who drifted into more technical or operational roles, like Analysts and even Appraisers, which don't really link back to marketing. For instance, being an Appraiser totally focuses on assessing property value rather than working with market strategies or consumer behaviors. It's clear that while some graduates hit the nail on the head with marketing jobs, others just kind of ended up veering off into areas that don’t use their marketing knowledge that much.
Overall, it seems like a mixed bag! Many graduates have found their way into jobs that capitalize on their marketing education, but there's a significant number who have taken paths that don’t exactly align with their degree. This tells us that while a Marketing degree provides some solid open doors, not every job someone takes will be directly tied back to the marketing expertise they developed during their studies. So, if you're thinking about this degree, just keep that in mind! It's great for getting into marketing roles, but there’s a whole world out there where those skills can be applied in less traditional ways too.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Utah - David Eccles School of Business):
When you look at the career trajectories of graduates from the University of Utah's David Eccles School of Business with a Marketing degree, it becomes clear that many of them are able to find meaningful roles in the marketing field right after graduation. For example, recent grads have started off as Marketing Interns or Coordinators, a solid first step for gaining practical experience and building a professional network. As they progress, many have transitioned into roles like Marketing Manager or Specialist, showcasing a trend of climbing the marketing ladder rather quickly. In contrast, graduates from earlier years often found themselves in more diverse roles, ranging from Analysts to Product Managers in financial firms, which shows that their skill sets are quite versatile and in demand. However, even some of these graduates eventually returned to marketing-focused roles after exploring other industries.
Looking at where they are five or even ten years down the line, the picture remains encouraging for those in the marketing space. Many alumni have shifted into higher-level positions such as Senior Marketing Specialists, Digital Brand Managers, and even roles like Vice President at top-tier finance firms, indicating a blend of marketing knowledge with leadership opportunities. There’s also a recognition of the importance of digital marketing skills, with several graduates pursuing roles specifically in that area. While a few do veer off into disconnected paths or entirely different sectors, the overall trend shows that the majority manage to secure relevant, successful careers that align well with their marketing education. So, if you're thinking of majoring in Marketing at this school, it looks like a promising way to jumpstart your career!
So, getting a Bachelor’s degree in Marketing at the University of Utah’s David Eccles School of Business is pretty typical in terms of difficulty. It’s not super easy, but it’s not the hardest either. You'll definitely have to keep up with your coursework, and there’s a mix of group projects, case studies, and some math-based classes like statistics, which can be a little challenging if numbers aren't your thing. But overall, if you stay organized and engage with the material, most students find it manageable. Plus, there’s a lot of teamwork and creative projects, which can make it more fun. Just know that like any degree, it requires effort, but it’s totally doable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 3 years to finish a Bachelor degree in Marketing.
Based on the LinkedIn profiles you shared, it seems like some of these Marketing grads from the University of Utah have landed pretty decent gigs, especially those who graduated earlier. For example, the person who's now a Vice President at Goldman Sachs started as an analyst and climbed the corporate ladder in a short time, which likely means they’re making bank. Others have held a variety of roles, but the pay seems to vary a bit, especially for those who went into consulting or specialized marketing positions. The more recent graduates seem to be starting with internships and junior roles, so they might not be raking in big bucks yet, but they've got a foundation to build on. Overall, some are definitely doing well, while others are just getting started on their career journey!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Utah - David Eccles School of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: