What can you do with a Marketing degree from Baruch College?

First, some facts. Of the Marketing graduates from Baruch College we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 25 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 56%, Marketing graduates from Baruch College have a much lower likelihood (-11%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Baruch College?
• What do Marketing graduates from Baruch College do 1, 5 or 10 years out?
• How hard is a Marketing degree from Baruch College? How long does it take?
• How much money can you make with a Marketing degree from Baruch College?
• What are the best colleges for Marketing?

View a random Marketing graduate from Baruch College and our analysis:

Relevance score: 100% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2022 from Baruch College with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Marketing Coordinator Swavelle Group Jul 2022 - Jul 2023 The Marketing Coordinator position at Swavelle Group directly utilizes skills and knowledge gained from a Bachelor's degree in Marketing, requiring expertise in marketing strategies and techniques on a daily basis. Marketing Coordinator Savance Dec 2023 - Present As a Marketing Coordinator at Savance, this role also directly applies the competencies developed during the Bachelor's degree in Marketing, engaging in marketing activities daily that rely on that educational background. ABOUT Hi, I'm [NAME REMOVED]. As a Marketing Coordinator at Savance, I specialize in crafting informative and engaging content to highlight the benefits of our SaaS security platform.Drawing from my past experiences in both B2B and B2C, including home textiles, undergarments, and food organizations, I've refined my expertise in developing compelling stories for various industries. My work through brand, content, and social media marketing has shown my dedication to producing top-notch, impactful content that boosts brand visibility and revenue. I'm always eager to seek out new skills and tools to enhance my abilities.

What jobs can you get with a Marketing degree from Baruch College?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Student Teacher
• Marketing Coordinator
• Office Assistant
• Aircraft Technician
• Aircraft Maintenance Technician
• Hostess
• Barista
• Whole Foods Shopper
• Marketing Intern
• Director of Academic Data

Looking at the career paths of Baruch College Marketing graduates, it’s quite clear that many have ventured into roles that don't typically align with traditional marketing functions. A significant number of alumni ended up in educational positions—like student teaching or educational direction—as well as roles in operations and administration, which don’t explicitly call for a marketing background. For instance, positions such as School Computer Technology Specialist and Director of Academic Data seem to diverge from the marketing field and lean more towards educative or managerial expertise. Such roles often lack the direct application of marketing principles, even if they do employ some soft skills like communication or organization.

On the flip side, there are definitely notable examples where these graduates found their footing in positions that utilize their marketing education effectively. Jobs like Marketing Coordinator, Social Media Manager, and the Director of Marketing make full use of the skills learned during their degrees, showing that Baruch's educational program has laid a solid foundation for success in these areas. However, when you take a broad look at the spectrum of jobs held by these individuals, it appears that while some have landed directly in marketing roles, a fair number have taken alternate paths that don’t fully leverage their marketing expertise. So, the relevance of the jobs they've found really swings both ways, with many roles being quite a leap from traditional marketing career tracks.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Baruch College):

What kind of career trajectories do Marketing graduates from Baruch College have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of Baruch College marketing graduates, it seems like there's a mix of paths that people have taken after they completed their degrees. Many of the graduates started off in entry-level roles related to marketing—such as marketing coordinators or interns—and then gradually moved up into more specialized positions, like project managers or even higher-level roles like executive directors. This shows that the program has set a solid foundation for many students to grow within the marketing field. For instance, graduates from 2012 and 2013 transitioned from research roles to high-level positions at well-known companies. This pattern suggests that there are good opportunities within the marketing space for those willing to climb the corporate ladder.

However, some graduates diverged significantly from traditional marketing careers and took on roles in education or even other fields like law enforcement and technology. This indicates that while many alumni do find their way into relevant marketing careers, others explore different sectors that may not align directly with their degree in marketing. For instance, one graduate who started as a marketing assistant ended up in the political realm while another became an aircraft technician. Overall, it seems that while a solid number of Baruch graduates find promising roles in marketing or related fields within five to ten years post-graduation, not all of them end up sticking strictly to their marketing roots. So, if you're considering marketing at Baruch, you might end up in various exciting careers—just be prepared for some unexpected twists along the way!

How hard is a Marketing degree from Baruch College?

Honestly, a Bachelor’s degree in Marketing at Baruch College can be a bit of a mixed bag. Some students find it manageable because if you're naturally good with numbers and enjoy creativity, you might breeze through courses like consumer behavior or digital marketing. However, it can also get tricky with classes that dive deep into analytics and statistics, which might challenge those who aren’t as math-oriented. Overall, it's about average in terms of difficulty for a degree—it's not super easy, but it’s definitely doable with some dedication. Just keep on top of your assignments, participate in discussions, and you’ll be fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Baruch College tend to make good money?

Looking at these graduates from Baruch College, it seems like the money situation varies quite a bit. Some of the earlier grads, especially those in education roles, seem to be on the lower end of the pay scale, especially with roles like "Student Teacher." But then you have some folks moving into solid managerial positions in marketing and corporate settings, like those landing jobs as Executive Directors or Senior Managers, which likely come with better salaries. The more recent graduates are still climbing the ladder, and while some have started in lower-paying jobs like barista and hostess, others are already landing roles in companies like Delta and JetBlue, which should offer decent pay. Overall, it looks like the potential for decent money is there, especially in marketing and management, but it really depends on the specific path they took after graduation.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Baruch College). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11