First, some facts. Of the Marketing graduates from University of Central Florida we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 67 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 61%, Marketing graduates from University of Central Florida have a lower likelihood (-6%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 13% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2023 from University of Central Florida with a Bachelors Degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONEntry Level Communications SpecialistSky Marketing Jul 2023 - Sep 2023 ABOUTMy name is [NAME REMOVED] Long and I am a marketing student at UCF. I am very passionate about sports, movies and reading. I played football at Oviedo High School and coached Pop Warner football while I was there. I also had a leadership role as the Vice President of the Oviedo Highschool Optimist club. I am an out going person and enjoy engaging in conversation. I have held multiple jobs in the restaurant industry. I believe that there are only two things you can control and that is attitude and effort. I am looking for an internship in the field of Marketing. I am mostly interested in Digital Media Marketing, Marketing Analytics and Marketing Research. I am open to other areas in the field too. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When you look at the job landscape for graduates from the University of Central Florida who studied Marketing, you'll notice a mixture of positions in both related and unrelated fields. Many of these graduates have landed jobs that closely tie back to the marketing skills they've learned, while others have ended up in roles that don’t use their degree directly. One common trend is that many individuals have taken on roles such as Marketing Coordinator, Marketing Intern, or Digital Marketing Specialist, which are direct applications of their studies. These positions often demand a strong grasp of marketing principles, enabling them to utilize the skills and knowledge from their Bachelor’s programs daily.
However, not all job roles have kept them within the marketing domain. Several graduates have pursued paths like operations management, sales, or administrative positions that might include some marketing elements but predominantly focus on different skills. For instance, roles like Operations Manager or Administrative Assistant require organizational abilities rather than the marketing strategies relevant to their education. It's interesting to see that while some individuals have transitioned into entirely different sectors, they have still carried parts of their marketing education into their work—like understanding consumer behavior or engaging clients. This means that even in seemingly unrelated roles, the foundational marketing training they received remains advantageous.
In summary, while many UCF Marketing graduates have successfully found positions directly tied to their field, quite a few have explored diverse pathways that only occasionally employ their marketing expertise. The relevance of their education varies significantly within their respective job roles. Hence, it's clear that while there is a strong demand for marketing-specific roles, the versatility of a marketing degree allows graduates to adapt to various opportunities, whether or not they align perfectly with their studies. This balance showcases both the strength of a marketing education and the diverse directions graduates can take in their careers.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Florida):
Let's talk about what it's like for graduates of the Marketing program at the University of Central Florida when they start their careers and how things generally shape up for them over the years. When we look at their first jobs, it's clear that many of these folks kick off their professional journeys with internships and entry-level positions in marketing, sales, or related fields. A lot of them land internships at well-known companies, which is a great way to get their foot in the door and gain relevant experience right after graduation. It's not unusual for them to move into roles like marketing assistant or coordinator, helping companies shape their brands and reach their audiences.
Fast forward a few years—about five to ten—and many of these UCF graduates seem to find themselves in more advanced positions, and often in leadership roles. Some go on to become marketing strategists, digital marketing specialists, or team managers. It's impressive to see that a good number stick with the marketing field, demonstrating career progression either by moving up the ladder in companies or by shifting to new organizations where they can leverage their skills. Others decide to branch out into related areas like sales management or recruitment, showcasing the versatility of their degree. However, while many have thrived, it’s fair to point out that a few have diverged from the marketing path entirely, with some taking jobs that, while stable, aren’t directly tied to their original marketing studies.
Overall, UCF marketing grads seem to be doing relatively well, with a significant portion carving out good careers that align with their major. Many appear to find success and fulfillment in the marketing space, but there are certainly a few who explore other avenues. It goes to show that while a marketing degree provides a solid foundation for success in various roles, the journey can be as unique as the person themselves. With the right mindset and a willingness to adapt, there's a lot of potential here for anyone looking to jump into the marketing world.
Honestly, a Bachelor's degree in Marketing at the University of Central Florida is pretty much on par with what you'd find at most schools—it's not super easy, but it’s definitely manageable if you stay organized and keep up with your work. You’ll dive into subjects like consumer behavior, digital marketing, and market research, which can be interesting but might also challenge you a bit. It’s a mix of creativity and some analytical work, so if you like that balance, it can actually be quite fun! Just remember, like any degree, it can have its tough spots, especially during finals or big projects, so time management is key. Overall, it’s a solid program without being overwhelmingly difficult.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career journeys of these University of Central Florida graduates, it's pretty clear that there’s a mix of salaries and career paths. Some graduates have secured solid positions in established companies, like being a Public Affairs Specialist or a Digital Marketing Specialist. Positions like these typically pay well, especially in the marketing and tech sectors, suggesting that these individuals are likely earning decent salaries. For example, graduates working in industries like real estate, project management, or IT often make good money, particularly as they gain more experience and take on management roles.
On the flip side, a few have taken paths that seem less lucrative. Jobs like a High School Teacher, for example, usually come with salary caps that aren’t quite as high as corporate marketing roles. Other roles such as servers or entry-level positions in marketing might not lead to large paychecks right off the bat, although they can provide valuable experience and growth opportunities. Overall, while some graduates are definitely climbing the financial ladder, others might find themselves in roles that, at least initially, won't see them bringing in the big bucks.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Florida). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: