First, some facts. Of the Marketing graduates from Florida State University - College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 16 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 51%, Marketing graduates from Florida State University - College of Business have a much lower likelihood (-16%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, 62% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.
See the details:
Relevance score: 79%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2019 from Florida State University - College of Business with a Bachelor's degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONGraduate AssistantFlorida State University Aug 2019 - May 2020 Sports Marketing Intern Florida State University Jan 2020 - May 2020 Intern Shark Sports Management Aug 2020 - Dec 2020 Administrative Specialist Florida State University College of Medicine Mar 2021 - May 2021 Media Buyer Code3 Jun 2021 - Jan 2022 Performance Analyst Genus AI Jan 2022 - Nov 2022 Digital Marketing Specialist Portland Trail Blazers @ the Rose Quarter Nov 2022 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster's degreeFlorida State University 2019 - 2020 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the LinkedIn profiles of Florida State University Marketing grads, it looks like most of them have landed in jobs that are either directly related to marketing or touch on marketing skills in some way, though the relevance can vary significantly. A common theme among these roles includes beingMarketing Assistants, Digital Marketing Strategists, and various positions in Social Media, where they are actively applying the skills they learned during their studies. Jobs like Marketing Assistants and Social Media Managers are clearly in the marketing realm, using strategies related to customer engagement and brand management, so those definitely align well with their degrees.
On the other hand, many graduates have taken on roles that, while they might require related skills in customer service or communication, don't demand the core marketing knowledge they'd expect from a Marketing degree. For instance, positions such as Assistant Managers or Sales Representatives may involve some marketing concepts but tend to focus more on operational or sales tactics than marketing strategy. Some of the roles like legal positions or general office management just seem entirely off the mark. So, while there’s a solid mix of relevant and less relevant jobs, it’s clear that the marketing degree from FSU opens up a variety of paths, even if some aren't strictly in the marketing field!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Florida State University - College of Business):
Looking at the career trajectories of graduates from Florida State University's College of Business with a marketing degree, it seems like many of them begin their journeys in roles that are directly related to marketing or business operations. For instance, right after graduation, a lot of them start out as marketing assistants, interns, or coordinators, which sets a solid foundation for gaining practical experience in the field. From the profiles, it's clear that many first jobs involve internships or entry-level positions that allow them to get their feet wet and build their resumes, like working as marketing assistants or in social media roles.
Fast forward five to ten years, and it seems most of these graduates have managed to carve out decent careers, often within the marketing domain, but not exclusively. Many have advanced to roles like marketing managers, digital strategists, or even branched out into related fields like sales or account management. While some have ventured into non-marketing positions, like legal roles or operational management, a significant number find success continuing to build their marketing expertise. Overall, it appears that a marketing degree from FSU opens up a variety of paths, allowing students to find their niche in both traditional marketing roles and newer fields like digital marketing. Many graduates seem to have found relevant and promising careers, with a good mix of roles that align with their degree."
Honestly, a Bachelor’s degree in Marketing at Florida State University’s College of Business is pretty standard in terms of difficulty—it's not super easy, but it's definitely manageable if you're willing to put in the effort. You’ll be dealing with a mix of classes that cover everything from consumer behavior to advertising strategies, which can get challenging, especially if you're not into numbers since there’s some statistics involved. But if you stay organized, participate in group projects, and keep up with your readings, you should be fine. Most students find it engaging, especially if you dig into the real-world applications of what you're learning. Just keep in mind every student’s experience is a bit different, depending on your interests and how well you manage your time.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at this lineup of Marketing grads from Florida State University, it's kind of a mixed bag when it comes to them making decent money. Some of them have had a solid career trajectory and appear to be moving into roles that typically pay well, like Account Executives and Marketing Managers. The ones who started with internships or entry-level positions have gradually worked their way up, which is encouraging. However, others are still hanging around in less lucrative roles, like retail management, or haven't made a significant jump in pay just yet. Overall, it seems like most of these folks have a shot at decent salaries if they keep progressing in their careers, but it's not a guaranteed payday for everyone just yet.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Florida State University - College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: