First, some facts. Of the Marketing graduates from University of Wisconsin-Whitewater we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 58%, Marketing graduates from University of Wisconsin-Whitewater have a lower likelihood (-9%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 6% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 18%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2018 from University of Wisconsin-Whitewater with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONProperty ManagerPalisade Property Management May 2018 - May 2022 Area Manager Palisade Property Management May 2022 - Present ABOUTMotivated manager experienced in customer service and sales. Skilled in efficiently managing multiple projects within fast-paced, high-stress environments. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the career paths of graduates from the University of Wisconsin-Whitewater who studied Marketing, it’s pretty clear that there's a mixed bag of job relevance. Many of them have landed roles in client services, sales, and administrative support where they might use soft skills like communication or management, but these don’t usually tap into the core marketing skills they learned in school. For instance, positions like Client Services Specialist or Inside Sales Representative focus more on customer interactions rather than strategic marketing practices.
On the flip side, there are quite a few graduates with roles that are much more directly linked to marketing. Jobs like Marketing Specialist, Sales & Marketing Coordinator, and various Manager roles clearly pull from the marketing toolbox, applying strategies and concepts they likely mastered during their degree. It looks like while several graduates veered off into non-marketing roles, a good number also found their way into positions where they could fully harness the skills they developed from their studies. Overall, the experience seems to vary widely—some are deeply rooted in marketing, while others find themselves in roles that, frankly, could have used a different major altogether.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Whitewater):
Looking at the career trajectories of graduates from the University of Wisconsin-Whitewater who studied Marketing, there's a clear pattern of progression into roles that are fairly consistent with their degrees. Many of these alumni kick off their careers in positions like Marketing Specialist, Sales Coordinator, or Client Services roles shortly after graduating. For example, graduates from 2010 to 2018 often took on positions that directly involved marketing, sales, and account management, suggesting that they sought out jobs that leveraged their marketing education right away. In many cases, these jobs serve as stepping stones into higher positions within the same companies or in related fields, highlighting a common trend of upward mobility in marketing and sales sectors.
Fast forward a few years, and we see graduates moving beyond entry-level positions. In just five to ten years post-graduation, many have advanced to roles like Marketing Manager, Director of Demand Planning, or Senior Account Manager. A few individuals find themselves branching out into complimentary areas, like business analysis and client services, showing the versatility of a marketing degree. Overall, while there are some cases where individuals drift away from traditional marketing jobs, the majority seem to find rewarding careers that build off their educational foundations, leading to promising long-term outlooks in relevant fields.
Honestly, a Bachelor’s degree in Marketing at the University of Wisconsin-Whitewater is pretty manageable, especially if you're into the subject. Most of the courses cover practical skills like communication, consumer behavior, and digital marketing, which can be really interesting and relevant. If you stay on top of your assignments and engage in group projects, you should be fine. It's not considered one of the hardest degrees out there—definitely easier than something like engineering or physics—but you still have to put in the effort and stay organized. So, if you enjoy creativity and strategy, you’ll likely find it a rewarding experience without it being overly stressful.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these Marketing grads from the University of Wisconsin-Whitewater, it seems like they've been doing pretty well for themselves overall. A mix of positions in client services, sales, and management roles suggests there are opportunities for them to earn good money, especially as they move up in their careers. For instance, some of them have landed positions like "Sales Supervisor" at 3M and "Director of Demand Planning" which typically come with decent salaries. While some early roles might not have paid a ton (like entry-level positions), many have transitioned into higher-paying roles over time. It’s pretty clear that with a few years of experience, they’ve set themselves up for success, making it likely they're making a solid living now!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Whitewater). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: