First, some facts. Of the Marketing graduates from University of Minnesota - Carlson School of Management we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 68%, Marketing graduates from University of Minnesota - Carlson School of Management have a slightly higher likelihood (+1%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 6% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2023 from University of Minnesota - Carlson School of Management with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing Teachers AssistantUniversity of Minnesota Jan 2023 - May 2023 Marketing Director Ad Stanley Mar 2024 - Present ABOUTYoung professional currently pursuing a Bachelor of Science in Business in Marketing. Experience in a variety of internships, including marketing, project management, and events. Dedicated to gaining real-world experience to assist with making a career path decision. Interested in positions that involve analytics, creativity, business, and customer interactions. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job paths of graduates from the University of Minnesota's Carlson School of Management, especially those who specialized in Marketing, there's quite a mix. Many alums have landed roles that are directly tied to marketing, such as Marketing Manager, Account Executive in media networks, and roles that focus on digital marketing like SEO specialists. These positions usually make significant use of the skills and concepts taught during their time at university, like market analysis, strategic planning, and client engagement. For instance, positions at companies like Best Buy and 3M are prime examples where marketing knowledge is not just beneficial but essential.
However, not all graduates are in roles that fully utilize their marketing education. Some have taken more indirect paths, like project management or operations analyst roles, where the use of marketing principles is pretty limited. While some skills are transferable, such as communication and analytical abilities, these positions often focus more on general business or operational tasks rather than specific marketing strategies. For a lot of these grads, their job titles may sound impressive, but they don't always connect back to the core marketing skills that their degree represents. Overall, there's a good amount of variety, with many aligning well with marketing, but there are also quite a few who seem to be in roles that don’t directly leverage their marketing knowledge as much as one might expect.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Minnesota - Carlson School of Management):
Graduates from the University of Minnesota's Carlson School of Management generally have solid career trajectories in Marketing and related fields, especially in the first few years after graduation. Many of them kick off their careers in entry-level roles that are pretty relevant to their degree, such as marketing internships or entry-level marketing positions. For example, several graduates started as marketing specialists or coordinators, which gives them direct experience in marketing strategies and operations. Others jumped into roles like account management or even business analysis, showcasing the versatile skill set that a marketing degree can offer.
Looking a bit further down the line, about 5 to 10 years after graduating, many of these individuals seem to progress into more senior positions, such as marketing managers, consultants, or account executives. It’s not uncommon for them to climb the corporate ladder within their respective companies or switch to new organizations that offer growth opportunities. While a few have explored different paths—like operations or project management—many end up in roles that still tie back to their marketing roots. Overall, it looks like a lot of these graduates find themselves in fulfilling jobs that leverage their marketing education, suggesting that getting a degree there is definitely a smart move for anyone interested in launching a successful career in this field!
Getting a Bachelor’s degree in Marketing at the University of Minnesota's Carlson School of Management is definitely doable, but it comes with its challenges. The program has a solid reputation, so you’ll find that some courses can be quite demanding, especially when you get into the nitty-gritty of market research or consumer behavior. On the flip side, if you have a knack for creativity and communication, you might find it easier to grasp the concepts. Overall, I'd say it’s about average difficulty—it's not a walk in the park, but it’s also not impossibly hard if you stay on top of your studies and enjoy the subject matter. Just be ready to engage a lot and work on projects with your classmates; that's part of the fun!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Based on the LinkedIn profiles of these recent grads from the University of Minnesota - Carlson School of Management, it looks like many of them are on a solid path to decent earnings, especially by moving into roles with more responsibility over time. For instance, those who worked at big companies like Travelers, 3M, and Best Buy often climbed up the ranks to senior positions pretty quickly, which usually comes with a better paycheck. Plus, the variety of roles in marketing, consulting, and project management suggests they’re gaining valuable experience that can boost their salaries in the future. While we don't have exact figures, trends like these generally indicate that they’re poised to earn well as their careers progress. Overall, it seems like they're doing alright financially!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Minnesota - Carlson School of Management). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: